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Published: November 22, 2011
 / Winter 2011 / Issue 65

 
 

Best Business Books 2011: s+b’s Top Shelf


Ethics and Aspirations
Onward: How Starbucks Fought for Its Life without Losing Its Soul
by Howard Schultz with Joanne Gordon
(Rodale, 2011)
Strategy
Good Strategy, Bad Strategy: The Difference and Why It Matters
by Richard P. Rumelt
(Crown Business, 2011)
Management
Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL
by Roger L. Martin
(Harvard Business Review Press, 2011)
Economics
The Next Convergence: The Future of Economic Growth in a Multispeed World
by Michael Spence
(Farrar, Straus and Giroux, 2011)
Marketing
We First: How Brands and Consumers Use Social Media to Build a Better World
by Simon Mainwaring
(Palgrave Macmillan, 2011)
Leadership
Washington: A Life
by Ron Chernow
(Penguin Press, 2010)
Technology
What Technology Wants
by Kevin Kelly
(Viking, 2010)
 
 
 
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