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 / Second Quarter 2000 / Issue 19(originally published by Booz & Company)


Quaking Up with Geoffrey Moore

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  1. Paul Johnson, Tom Kippola, and Geoffrey A. Moore, The Gorilla Game: Picking Winners in High Technology, HarperBusiness, 1998
  2. Regis McKenna, The Regis Touch, Addison Wesley, 1985
  3. Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, HarperBusiness, 1991
  4. Geoffrey A. Moore, Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge, HarperBusiness, 1995
  5. Everett M. Rogers, Diffusion of Innovations, Free Press, 1962
  6. The Chasm Group, 411 Borel Avenue, Suite 550, San Mateo, CA 94402, 650-312-1940: [email protected]
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