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Published: April 1, 2000


Quaking Up with Geoffrey Moore

Lawrence M. Fisher,, covered technology for the New York Times for 15 years and has written for dozens of other publications. Mr. Fisher, who is based in San Francisco, is a recipient of the Hearst Award for investigative journalism.
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  1. Paul Johnson, Tom Kippola, and Geoffrey A. Moore, The Gorilla Game: Picking Winners in High Technology, HarperBusiness, 1998
  2. Regis McKenna, The Regis Touch, Addison Wesley, 1985
  3. Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, HarperBusiness, 1991
  4. Geoffrey A. Moore, Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge, HarperBusiness, 1995
  5. Everett M. Rogers, Diffusion of Innovations, Free Press, 1962
  6. The Chasm Group, 411 Borel Avenue, Suite 550, San Mateo, CA 94402, 650-312-1940: