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(originally published by Booz & Company)


Babes at Work

“Oh, are you working at home today?” the caller asked.

“No, I’m at work,” I responded rather matter-of-factly.

“Oh, you bring your child to work with you?” she asked, puzzled.

“It’s not mine,” I said, revealing the full scale of how weird this CEO really was.

“What do you mean?”

I explained our practice of allowing new parents to bring their babies in all day, every day.

“Oh, my gosh,” the client declared emphatically. “I want to work with a company that thinks like you do.”

I had never even considered the marketing effect the babies would have on our client relationships. But here it was—the baby’s presence may have helped secure a new deal because the client responded positively to our willingness to think outside the box.

—Richard Sheridan

Reprinted with permission from Portfolio, an imprint of Penguin Random House. Copyright © 2013 by Richard Sheridan.

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The Reviewer

  1. Bruce Poon Tip is the author of Looptail: How One Company Changed the World by Reinventing Business (Business Plus, 2013). Poon Tip is the founder of the travel company G Adventures.

This Book

  1. Joy, Inc.: How We Built a Workplace People Love (Penguin Portfolio, 2013) by Richard Sheridan

    Richard Sheridan is the CEO and co-founder of Menlo Innovations, a software development firm which has won the Alfred P. Sloan Award for Business Excellence in Workplace Flexibility for eight consecutive years. Joy, Inc. is his first book.

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