“Oh, are you working at home today?” the caller asked.
“No, I’m at work,” I responded rather matter-of-factly.
“Oh, you bring your child to work with you?” she asked, puzzled.
“It’s not mine,” I said, revealing the full scale of how weird this CEO really was.
“What do you mean?”
I explained our practice of allowing new parents to bring their babies in all day, every day.
“Oh, my gosh,” the client declared emphatically. “I want to work with a company that thinks like you do.”
I had never even considered the marketing effect the babies would have on our client relationships. But here it was—the baby’s presence may have helped secure a new deal because the client responded positively to our willingness to think outside the box.
Reprinted with permission from Portfolio, an imprint of Penguin Random House. Copyright © 2013 by Richard Sheridan.