Innovators: Are You a Challenger or a Defender?

Understanding your personal strength can help guide your career choices.

Today’s most groundbreaking companies challenge established markets and competitors with innovations that dislocate and reinvent entire industries. These companies set new standards for customer experience, quality, functionality, and service, and incumbents must skillfully manage their business and customers in order to compete.

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Innovators: Are You a Challenger or a Defender?