- 1.Don’t be a “leader”
Successful leaders must recognize that their role is much more than the endgame of a specialist. Leading requires constant learning and a balance of specialized and broad knowledge.
- 2.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
- 3.Frenemies with Benefits
When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
- 4.A goal isn’t a mission
A heated argument recorded in the White House in 1962 offers a cautionary lesson in mission-setting for leaders today.
- 5.The Neuroscience of LeadershipBreakthroughs in brain research explain how to make organizational transformation succeed.
©2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.