Electronic word-of-mouth can make or break a product launch
It’s the sentiment, not the volume, of posts that matters.
How fake news can taint a brand’s image
When a company’s ads run next to fabricated articles, its reputation suffers.June 6, 2019 by Matt PalmquistRelated tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaLeading a Company That Wants to Change Lives through Sports
Adidas CEO Kasper Rørsted explains how to align business strategy and execution during a shift in global consumer demand.October 10, 2018 by Ulrich Störk, Nadia Kubis, and Art KleinerVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsRewards Cards Test the Limits of Customer Loyalty
How I liberated myself from points and why it matters to your company.January 25, 2018 by Eric J. McNultyRelated tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trendsFour rules for courting the 21st-century customer
In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.November 27, 2017 by Matt PalmquistThe Next Pop Superstar Just Might Be a Robot
Shelly Palmer, one of the world's leading digital-technology commentators, talks about the evolution of the entertainment and media industry.April 26, 2017 by Deborah Bothun and Art KleinerConnecting the Dots from Brand to Demand
The best consumer strategies start with knowing where and why people shop for your product.April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. LandryRelated tags: analytics, brand, capabilities, consumer packaged goods, customer segmentation, data, digital marketingWhy augmented reality will be the next revolution in retail
The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.February 27, 2017 by Kamil Klamann and Sekoul KrastevRelated tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsTurn a Growth Bump into a Boon
Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.February 23, 2017 by Matt PalmquistThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellThe Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.November 10, 2016 by Matt PalmquistRelated tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchInside the Outlook
Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.June 7, 2016 by Deborah BothunRelated tags: advertising, digital marketing, digital media, digital strategy, entertainment, media, media business, researchFacebook’s Carolyn Everson on Connecting at Scale
The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.June 7, 2016 by Deborah Bothun and Emmanuelle RivetRelated tags: advertising, digital marketing, digitization, marketing, media, media business, millennials, mobile, social mediaA World of Differences
Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.June 7, 2016 by Chris Lederer and Megan BrownlowRelated tags: advertising, analytics, digital marketing, digital media, disruption, innovation, internet, marketing, media, media business“We Know Who You Are” Is a Profitable Pitch
Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.April 14, 2016 by Matt PalmquistWhen Consumers Are More Than Customers
Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.March 24, 2016 by Matt PalmquistOMG! This Online Marketing Campaign Rocks!
Companies rolling out social media marketing campaigns should keep their messages casual and general.February 25, 2016 by Matt PalmquistBest Business Books 2015: Marketing
Capturing Attention – and Data – in a Digital AgeNovember 2, 2015 by Catharine P. TaylorThe Reclamation of Strategy
Marketers can use big data to improve their strategic efforts.September 21, 2015 by Colin StrongEye on Multimedia: Mapping Our World
Balancing the immediate desire for personalization with a need to understand more than our immediate environment might ultimately offer the deeper reward.July 6, 2015 by Melanie RodierRelated tags: data, data analytics, digital marketing, digital media, digital strategy, media, ceo, success, economics
All articles tagged: digital marketing
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