- New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.
Electronic word-of-mouth can make or break a product launch
August 23, 2019 by Matt PalmquistIt’s the sentiment, not the volume, of posts that matters.How fake news can taint a brand’s image
June 6, 2019 by Matt PalmquistWhen a company’s ads run next to fabricated articles, its reputation suffers.Related tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaLeading a Company That Wants to Change Lives through Sports
October 10, 2018 by Ulrich Störk, Nadia Kubis, and Art KleinerAdidas CEO Kasper Rørsted explains how to align business strategy and execution during a shift in global consumer demand.Video Gaming Levels Up into a Sport
April 23, 2018 by Bob WoodsE-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.Rewards Cards Test the Limits of Customer Loyalty
January 25, 2018 by Eric J. McNultyHow I liberated myself from points and why it matters to your company.Related tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trendsFour rules for courting the 21st-century customer
November 27, 2017 by Matt PalmquistIn the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.The Next Pop Superstar Just Might Be a Robot
April 26, 2017 by Deborah Bothun and Art KleinerShelly Palmer, one of the world's leading digital-technology commentators, talks about the evolution of the entertainment and media industry.Connecting the Dots from Brand to Demand
April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. LandryThe best consumer strategies start with knowing where and why people shop for your product.Related tags: analytics, brand, capabilities, consumer packaged goods, customer segmentation, data, digital marketingWhy augmented reality will be the next revolution in retail
February 27, 2017 by Kamil Klamann and Sekoul KrastevThe Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.Related tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsTurn a Growth Bump into a Boon
February 23, 2017 by Matt PalmquistTraditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.The digital marketing value loop
February 20, 2017 by Shellie KarabellINSEAD’s David Dubois on how companies and their customers communicate in the digital age.The Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
November 10, 2016 by Matt PalmquistThe use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.Related tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchInside the Outlook
June 7, 2016 by Deborah BothunDelving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.Related tags: advertising, digital marketing, digital media, digital strategy, entertainment, media, media business, researchFacebook’s Carolyn Everson on Connecting at Scale
June 7, 2016 by Deborah Bothun and Emmanuelle RivetThe company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.Related tags: advertising, digital marketing, digitization, marketing, media, media business, millennials, mobile, social mediaA World of Differences
June 7, 2016 by Chris Lederer and Megan BrownlowEntertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.Related tags: advertising, analytics, digital marketing, digital media, disruption, innovation, internet, marketing, media, media business“We Know Who You Are” Is a Profitable Pitch
April 14, 2016 by Matt PalmquistDespite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.When Consumers Are More Than Customers
March 24, 2016 by Matt PalmquistCompanies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.OMG! This Online Marketing Campaign Rocks!
February 25, 2016 by Matt PalmquistCompanies rolling out social media marketing campaigns should keep their messages casual and general.Best Business Books 2015: Marketing
November 2, 2015 by Catharine P. TaylorCapturing Attention – and Data – in a Digital AgeThe Reclamation of Strategy
September 21, 2015 by Colin StrongMarketers can use big data to improve their strategic efforts.Eye on Multimedia: Mapping Our World
July 6, 2015 by Melanie RodierBalancing the immediate desire for personalization with a need to understand more than our immediate environment might ultimately offer the deeper reward.Related tags: data, data analytics, digital marketing, digital media, digital strategy, media, ceo, success, economics
All articles tagged: digital marketing
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