More Tech & innovation
Archives by year:
- December 10, 2012Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
- November 27, 2012
The Global Innovation 1000: Making Ideas Work
The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague. - November 27, 2012
A Strategist’s Guide to Personalized Medicine
Breakthroughs in pharmaceutical innovation are poised to change the prevailing business model of the industry — with dramatic effects on healthcare costs and practice. - November 27, 2012
Overcoming the Global Innovation Trade-Off
How to maintain creative complexity without the limitations of co-location. - November 27, 2012
The Offline Executive
A manager’s effectiveness depends not only on using e-mail and other electronic communication, but also on learning to shut it down. - November 27, 2012
Kicking the Sales Promotion Habit
Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value. - November 16, 2012
Marketing Gold: Consumer-Made Ads
Viewers see them as more persuasive than company-made commercials. - November 2, 2012
Expensive Accessories on a Price Tag: Commas and Cents
How numbers are presented can distort a consumer’s perceptions. - October 1, 2012
“I’m Still Standing,” Say Consumers
This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate. - September 14, 2012
Cyber Risk Insurance: Valuable, but Not a Magic Bullet
Special coverage for data attacks is not enough — companies must also beef up internal protections and oversight. - September 7, 2012
Online Retailers, Shipping Fees, and the Bottom Line
How the interplay between delivery charges and product prices maximizes profits. - August 28, 2012
Gatorade for Innovators
A review of Reverse Innovation, by Vijay Govindarajan and Chris Trimble. - August 28, 2012
Venture Capital Firms Trim Their Wings
In cutting down on risky investments, the VC industry is both curbing its upside potential and shortchanging startups. - August 28, 2012
Digitization and Prosperity
The economic growth of nations is linked to one factor: adoption of information and communications technology. - August 28, 2012
Scaling Up Social Media
A survey of senior marketers reveals three capabilities for building better online consumer relationships. - August 28, 2012
The Global ICT 50: The Supply Side of Digitization
The top 50 companies providing IT and telecom hardware, software, and services are facing dramatic change and convergence. Their response will transform life for the rest of us. - August 28, 2012
The Social Life of Brands
A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media. - August 28, 2012
Lessons from the E-Commerce Wars
Entrepreneur Jim McCarthy on why online innovations succeed — or fail. - August 10, 2012
When Exclusivity Is Crucial for Celebrity Endorsements
A lot depends on whether ads are fleeting or subject to scrutiny. - August 6, 2012
IT and Healthcare: Evolving Together at the Cleveland Clinic
Martin Harris, MD, chief information officer of one of the world’s most innovative hospital systems, describes how medical IT helps providers engage consumers and cut costs. - July 13, 2012
Exploring the Supply Side of Fake Goods
How companies can battle five types of counterfeiters. - June 25, 2012
Brand Transformation on the Internet
To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved. - June 4, 2012
Optimism Returns to the American Automotive Industry
Automobiles are selling again, and executives are confident. The U.S. auto industry is positioned for a global economic recovery — if car manufacturers can avoid repeating the mistakes of the past. - May 29, 2012
Connections with Integrity
The venture capitalist who cofounded LinkedIn reveals the surefire system that he has used since high school for evaluating potential business relationships. - May 29, 2012
Rethinking the Product Launch
Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business. - May 29, 2012
How to Be a More Coherent Marketer
A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation. - May 14, 2012
The Case for the Brand Ideal
Behind many a successful product, there’s a sharply focused intention to improve lives. - April 27, 2012
The Key to Brand Acquisitions: Marketing Capabilities
Investors reward companies that buy stand-alone brands they can market better than the sellers did. - April 2, 2012
Netflix Wasn’t All Wrong
Six months after video rental company CEO Reed Hastings was forced into a strategic retreat from Qwikster, strategists can still learn a lot from his decision. - February 28, 2012
The Faster New World of Healthcare
Regulatory reform and IT advances are accelerating the “clockspeed” in healthcare. To compete, insurers will need to focus on three key areas. - February 28, 2012
A New Way to Gain Customer Insights
How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth. - February 28, 2012
How to Make a Region Innovative
To foster economic growth, innovation clusters need to draw on the power of an interrelated “quad” of sectors: public, private, civil, and academic. - February 28, 2012
The Innovativeness of Nations
INSEAD professor Soumitra Dutta’s Global Innovation Index helps show which nations are on the rise and which are not. - February 28, 2012
Health Reform by the Numbers
By using data to target inefficiencies, leading healthcare systems are proving technology’s potential to revolutionize care delivery. - February 26, 2012
Disruptive Innovators
A review of The Innovator’s DNA, by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen. - February 17, 2012
The Power of Ads on Social Networks
Bonding by proximity to personal information on the Web. - January 20, 2012
When Safety Measures Boomerang for Online Auction Sites
Having too many protections puts buyers off by getting in the way of good deals.