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December 10, 2012
The Four Types of Digital Marketer

by Matthew Egol, Christopher Vollmer, and Klaus Hoelbling

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
November 27, 2012
The Global Innovation 1000: Making Ideas Work

by Barry Jaruzelski, John Loehr, and Richard Holman

The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.
November 27, 2012
Best Business Books 2012: Innovation

by Krisztina “Z” Holly

Context Is King
November 27, 2012
Best Business Books 2012: Marketing

by Shaun Holliday

Brand New
November 27, 2012
A Strategist’s Guide to Personalized Medicine

by Avi Kulkarni and Nelia Padilla McGreevy

Breakthroughs in pharmaceutical innovation are poised to change the prevailing business model of the industry — with dramatic effects on healthcare costs and practice.
November 27, 2012
Overcoming the Global Innovation Trade-Off

by Yves Doz and Keeley Wilson

How to maintain creative complexity without the limitations of co-location.
November 27, 2012
The Offline Executive

by Henry Mintzberg and Peter Todd

A manager’s effectiveness depends not only on using e-mail and other electronic communication, but also on learning to shut it down.
November 27, 2012
Kicking the Sales Promotion Habit

by David Ganiear and Karla Martin

Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
November 16, 2012
Marketing Gold: Consumer-Made Ads

Viewers see them as more persuasive than company-made commercials.
November 2, 2012
Expensive Accessories on a Price Tag: Commas and Cents

How numbers are presented can distort a consumer’s perceptions.
October 1, 2012
“I’m Still Standing,” Say Consumers

by Thom Blischok, Nicholas Hodson, and Christopher Perrigo

This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.
September 14, 2012
Cyber Risk Insurance: Valuable, but Not a Magic Bullet

Special coverage for data attacks is not enough — companies must also beef up internal protections and oversight.
September 7, 2012
Online Retailers, Shipping Fees, and the Bottom Line

How the interplay between delivery charges and product prices maximizes profits.
August 28, 2012
Gatorade for Innovators

by Scott D. Anthony

A review of Reverse Innovation, by Vijay Govindarajan and Chris Trimble.
August 28, 2012
Venture Capital Firms Trim Their Wings

by Matt Palmquist

In cutting down on risky investments, the VC industry is both curbing its upside potential and shortchanging startups.
August 28, 2012
Another Universe?

by Mark Stahlman

A review of Turing’s Cathedral, by George Dyson.
August 28, 2012
Digitization and Prosperity

by Bahjat El-Darwiche, Milind Singh, and Sandeep Ganediwalla

The economic growth of nations is linked to one factor: adoption of information and communications technology.
August 28, 2012
Scaling Up Social Media

by Christopher Vollmer and Karen Premo

A survey of senior marketers reveals three capabilities for building better online consumer relationships.
August 28, 2012
The Global ICT 50: The Supply Side of Digitization

by Olaf Acker, Florian Gröne, and Germar Schröder

The top 50 companies providing IT and telecom hardware, software, and services are facing dramatic change and convergence. Their response will transform life for the rest of us.
August 28, 2012
The Social Life of Brands

by Matthew Egol, Mary Beth McEuen, and Emily Falk

A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.
August 28, 2012
Lessons from the E-Commerce Wars

by Laura W. Geller

Entrepreneur Jim McCarthy on why online innovations succeed — or fail.
August 10, 2012
When Exclusivity Is Crucial for Celebrity Endorsements

A lot depends on whether ads are fleeting or subject to scrutiny.
August 6, 2012
IT and Healthcare: Evolving Together at the Cleveland Clinic

by Ramez Shehadi, Walid Tohme, and Edward H. Baker

Martin Harris, MD, chief information officer of one of the world’s most innovative hospital systems, describes how medical IT helps providers engage consumers and cut costs.
July 13, 2012
Exploring the Supply Side of Fake Goods

How companies can battle five types of counterfeiters.
June 25, 2012
Brand Transformation on the Internet

by Art Kleiner

To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.
June 4, 2012
Optimism Returns to the American Automotive Industry

by Brian Collie, Scott Corwin, and Arjun Kakkar

Automobiles are selling again, and executives are confident. The U.S. auto industry is positioned for a global economic recovery — if car manufacturers can avoid repeating the mistakes of the past.
May 29, 2012
Connections with Integrity

by Reid Hoffman

The venture capitalist who cofounded LinkedIn reveals the surefire system that he has used since high school for evaluating potential business relationships.
May 29, 2012
Rethinking the Product Launch

by Max Cuellar, Leslie Moeller, and Heberto Molina

Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
May 29, 2012
How to Be a More Coherent Marketer

by Thomas Ripsam, Yogesh Pandit, and Caren Fleit

A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation.
May 29, 2012
An R&D Valhalla

by Steven Levy

A review of The Idea Factory, by Jon Gertner.
May 29, 2012
s+b Trend Watch: Cloud Computing
May 14, 2012
The Case for the Brand Ideal

by Jim Stengel

Behind many a successful product, there’s a sharply focused intention to improve lives.
April 27, 2012
The Key to Brand Acquisitions: Marketing Capabilities

Investors reward companies that buy stand-alone brands they can market better than the sellers did.
April 2, 2012
Netflix Wasn’t All Wrong

by Ken Favaro

Six months after video rental company CEO Reed Hastings was forced into a strategic retreat from Qwikster, strategists can still learn a lot from his decision.
February 28, 2012
The Faster New World of Healthcare

by Carl Dumont, Ashish Kaura, and Sundar Subramanian

Regulatory reform and IT advances are accelerating the “clockspeed” in healthcare. To compete, insurers will need to focus on three key areas.
February 28, 2012
A New Way to Gain Customer Insights

by David Meer

How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.
February 28, 2012
How to Make a Region Innovative

by Ernest J. Wilson III

To foster economic growth, innovation clusters need to draw on the power of an interrelated “quad” of sectors: public, private, civil, and academic.
February 28, 2012
The Innovativeness of Nations

by Rob Norton

INSEAD professor Soumitra Dutta’s Global Innovation Index helps show which nations are on the rise and which are not.
February 28, 2012
Health Reform by the Numbers

by John Dineen

By using data to target inefficiencies, leading healthcare systems are proving technology’s potential to revolutionize care delivery.
February 28, 2012
s+b Trend Watch: Social Media
February 26, 2012
Disruptive Innovators

by David K. Hurst

A review of The Innovator’s DNA, by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen.
February 17, 2012
The Power of Ads on Social Networks

Bonding by proximity to personal information on the Web.
February 17, 2012
Retail: Become Better Curators

by Deniz Caglar, Nicholas Hodson, Karla Martin, and Marcelo Tau
February 17, 2012
Telecom: Provide Experience

by Bahjat El-Darwiche, Roman Friedrich, Michael Peterson, and Karim Sabbagh
February 17, 2012
Technology: Digitize the Verticals

by Toshiya Imai, Alex Koster, Kenny Kurtzman, Matthew Le Merle, and Pierre Peladeau
January 20, 2012
When Safety Measures Boomerang for Online Auction Sites

Having too many protections puts buyers off by getting in the way of good deals.

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