More Tech & innovation

  • December 10, 2012

    The Four Types of Digital Marketer

    by Matthew Egol, Christopher Vollmer, and Klaus Hoelbling
    Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
  • November 27, 2012

    The Global Innovation 1000: Making Ideas Work

    by Barry Jaruzelski, John Loehr, and Richard Holman
    The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.
  • November 27, 2012

    A Strategist’s Guide to Personalized Medicine

    by Avi Kulkarni and Nelia Padilla McGreevy
    Breakthroughs in pharmaceutical innovation are poised to change the prevailing business model of the industry — with dramatic effects on healthcare costs and practice.
  • November 27, 2012

    The Offline Executive

    by Henry Mintzberg and Peter Todd
    A manager’s effectiveness depends not only on using e-mail and other electronic communication, but also on learning to shut it down.
  • November 27, 2012

    Kicking the Sales Promotion Habit

    by David Ganiear and Karla Martin
    Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
  • October 1, 2012

    “I’m Still Standing,” Say Consumers

    by Thom Blischok, Nicholas Hodson, and Christopher Perrigo
    This year’s holiday retail outlook suggests that shopping patterns created during the recession are becoming permanent, but there are still reasons for retailers to celebrate.
  • August 28, 2012

    Gatorade for Innovators

    by Scott D. Anthony
    A review of Reverse Innovation, by Vijay Govindarajan and Chris Trimble.
  • August 28, 2012

    Another Universe?

    by Mark Stahlman
    A review of Turing’s Cathedral, by George Dyson.
  • August 28, 2012

    Digitization and Prosperity

    by Bahjat El-Darwiche, Milind Singh, and Sandeep Ganediwalla
    The economic growth of nations is linked to one factor: adoption of information and communications technology.
  • August 28, 2012

    Scaling Up Social Media

    by Christopher Vollmer and Karen Premo
    A survey of senior marketers reveals three capabilities for building better online consumer relationships.
  • August 28, 2012

    The Global ICT 50: The Supply Side of Digitization

    by Olaf Acker, Florian Gröne, and Germar Schröder
    The top 50 companies providing IT and telecom hardware, software, and services are facing dramatic change and convergence. Their response will transform life for the rest of us.
  • August 28, 2012

    The Social Life of Brands

    by Matthew Egol, Mary Beth McEuen, and Emily Falk
    A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.
  • August 6, 2012

    IT and Healthcare: Evolving Together at the Cleveland Clinic

    by Ramez Shehadi, Walid Tohme, and Edward H. Baker
    Martin Harris, MD, chief information officer of one of the world’s most innovative hospital systems, describes how medical IT helps providers engage consumers and cut costs.
  • June 25, 2012

    Brand Transformation on the Internet

    by Art Kleiner
    To Aaron Shapiro, CEO of the digital agency Huge, online marketing means creating immersive environments where people go to get their problems solved.
  • June 4, 2012

    Optimism Returns to the American Automotive Industry

    by Brian Collie, Scott Corwin, and Arjun Kakkar
    Automobiles are selling again, and executives are confident. The U.S. auto industry is positioned for a global economic recovery — if car manufacturers can avoid repeating the mistakes of the past.
  • May 29, 2012

    Connections with Integrity

    by Reid Hoffman
    The venture capitalist who cofounded LinkedIn reveals the surefire system that he has used since high school for evaluating potential business relationships.
  • May 29, 2012

    Rethinking the Product Launch

    by Max Cuellar, Leslie Moeller, and Heberto Molina
    Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
  • May 29, 2012

    How to Be a More Coherent Marketer

    by Thomas Ripsam, Yogesh Pandit, and Caren Fleit
    A recent survey highlights the challenges facing today’s marketing organizations, and reveals a path to differentiation.
  • May 29, 2012

    An R&D Valhalla

    by Steven Levy
    A review of The Idea Factory, by Jon Gertner.
  • May 14, 2012

    The Case for the Brand Ideal

    by Jim Stengel
    Behind many a successful product, there’s a sharply focused intention to improve lives.
  • April 2, 2012

    Netflix Wasn’t All Wrong

    by Ken Favaro
    Six months after video rental company CEO Reed Hastings was forced into a strategic retreat from Qwikster, strategists can still learn a lot from his decision.
  • February 28, 2012

    The Faster New World of Healthcare

    by Carl Dumont, Ashish Kaura, and Sundar Subramanian
    Regulatory reform and IT advances are accelerating the “clockspeed” in healthcare. To compete, insurers will need to focus on three key areas.
  • February 28, 2012

    How to Make a Region Innovative

    by Ernest J. Wilson III
    To foster economic growth, innovation clusters need to draw on the power of an interrelated “quad” of sectors: public, private, civil, and academic.
  • February 28, 2012

    The Innovativeness of Nations

    by Rob Norton
    INSEAD professor Soumitra Dutta’s Global Innovation Index helps show which nations are on the rise and which are not.
  • February 28, 2012

    Health Reform by the Numbers

    by John Dineen
    By using data to target inefficiencies, leading healthcare systems are proving technology’s potential to revolutionize care delivery.
  • February 26, 2012

    Disruptive Innovators

    by David K. Hurst
    A review of The Innovator’s DNA, by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen.