It takes intellectual integrity to insist upon the continued practice of choice cascades throughout the organization. It’s tough to answer the questions posed in this exercise, and tougher still to follow through with action. But the alternative—attempting to win in the marketplace with no consistent company-wide strategy—is ultimately far more difficult.
Reprint No. 00186
- A.G. Lafley is coauthor, with Roger Martin, of Playing to Win: How Strategy Really Works (Harvard Business Review Press, 2013). He is the former chairman, president, and CEO of Procter & Gamble. He is a special advisor at the private equity partnership Clayton, Dubilier & Rice, and a director of General Electric.
- Roger Martin is dean and professor of strategic management at the Rotman School of Management at the University of Toronto. He is a well-known advisor on strategy and leadership development to CEOs.
- Jennifer Riel is associate director of the Desautels Centre for Integrative Thinking at the Rotman School of Management, University of Toronto.