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 / Autumn 2012 / Issue 68(originally published by Booz & Company)


Gatorade for Innovators

Quibbles aside, Reverse Innovation is still the first innovation book of 2012 that I widely recommend to clients and colleagues. It is an important contribution to the literature on this topic, featuring powerful stories and practical guidance that will connect with strategists, academics, corporate leaders, and practitioners.

Author Profile:

  • Scott D. Anthony is managing director, Asia-Pacific, of Innosight, an innovation consulting firm, and author of The Little Black Book of Innovation: How It Works, How to Do It (Harvard Business Review Press, 2012).


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