Innovators: Are You a Challenger or a Defender?

Understanding your personal strength can help guide your career choices.

Today’s most groundbreaking companies challenge established markets and competitors with innovations that dislocate and reinvent entire industries. These companies set new standards for customer experience, quality, functionality, and service, and incumbents must skillfully manage their business and customers in order to compete.

Newsletter

The top trends in business strategy, delivered to your inbox twice a week.
The business insights you need to succeed. Get s+b’s best ideas delivered to your inbox twice a week.
Innovators: Are You a Challenger or a Defender?