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How Lucky Do You Feel?

It was barely over two years ago, in the spring and summer of 2008, just before banks across the rich world started buckling under the weight of bad mortgages, that the price of corn, wheat, and soybeans shot to unprecedented heights on the board of the Chicago Mercantile Exchange. There were food riots in Egypt and Bangladesh. In Haiti’s sprawling slum of Cité Soleil, mud cookies — a mixture of dirt, salt, and vegetable shortening — became the food of choice as the price of rice soared out of most Haitians’ reach. Prices of iron and steel jumped too. On July 3, Brent crude oil from the North Sea peaked at $143.95 a barrel — 94 percent higher than its price just twelve months before.

We were momentarily saved from this catastrophe by a global recession of which we had not seen the like since the 1930s. But as soon as the world started growing again, we started hitting some of the same constraints. Oil prices, which dropped to a trough of $33.73 a barrel after Christmas in 2008, were back above $80 in April of 2010. In August, on fears of a global shortage, the Food and Agriculture Organization’s food price index surged to its highest level since September 2008. Martin Wolf, the usually serene economic columnist for the Financial Times, wrote that limits to economic growth could topple civilization. A world that over the past two hundred years had grown itself out of many of its problems could easily slip back to a zero-sum reality in which one group’s gain would result in another’s loss, in which the only chance to get ahead would be to steal, repress, and plunder. Democracy and peace work in a world of increasing opportunities where people can invest and trade their way to prosperity. If there are limits to growth, Wolf warned: “The political underpinning of our world falls apart.”

And if there is any doubt that resources in the future will be more expensive than they were in the past, one need go no further than Ehrlich’s basket. Between 1990 and 2008 the basket roughly doubled in price, after inflation. The price of tungsten zoomed up 150 percent. The price of chromium jumped 138 percent. Simon got lucky in his choice of decade. But it would seem foolhardy for us to trust that our luck will hold forever.

— Eduardo Porter

Excerpted from The Price of Everything by Eduardo Porter by arrangement with Portfolio/Penguin, a member of Penguin Group (USA), Inc. Copyright © 2011 by Eduardo Porter.

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This Reviewer

  1. Gregory Unruh is professor of global business at Thunderbird School of Global Management and director of the Lincoln Center for Ethics in Global Management. He previously served as IE Alumni Professor of Corporate Sustainability at the Instituto de Empresa Business School in Madrid, where he cofounded, with William McDonough, the Center for Eco-Intelligent Management. He is the author of Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits (Harvard Business Press, 2010).

This Excerpt

  1. The Price of Everything: Solving the Mystery of Why We Pay What We Do (Portfolio/Penguin, 2011), by Eduardo Porter
  2. Eduardo Porter writes about business and economics as a member of the New York Times editorial board. He was editor of the Brazilian edition of América Economía and covered the Hispanic population of the United States for the Wall Street Journal. The Price of Everything is his first book.


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