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Value creation

A black-and-white illustration of a woman sitting on her couch and looking at a TV screen with various characters bursting out of it.
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The real value of video content

As spending on streaming content skyrockets in the media and entertainment industry, a new formula is needed to drive a sustainable return on investment.
by Kim David Greenwood, Kate Kennard, and Chris Mowry
February 21, 2022
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