It's no longer enough to act local, says London Business School dean and global marketing guru John Quelch. Coke, P & G, and Unilever now must learn to think local, too.
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
Research shows that using feedback is how organisms — and organizations — stay alive. Here’s how leaders can make the most of the anxiety-producing process.