It's no longer enough to act local, says London Business School dean and global marketing guru John Quelch. Coke, P & G, and Unilever now must learn to think local, too.
Pay, incentives, and benefits haven’t significantly changed for decades, but people’s preferences have. Employee compensation needs a rethink if companies are to attract and retain talent.
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.