Pitfalls of Partnership
Title:
Getting the Most from Strategic Partnering: A Tale of Two Alliances
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Authors:
M. Sean Augustine and Cecily D. Cooper
Publisher:
Organizational Dynamics, vol. 38, no. 1
Date Published:
January/March 2009
Most strategic alliances fail to meet expectations. By understanding the potential pitfalls of these arrangements, managers can negotiate stronger alliances that benefit both parties.