More Consumer & retail

  • August 28, 2006

    The Case for Long Shots

    by J. Baldwin
    The world’s most popular camping tent was once a hard sell to retailers, but it ultimately demonstrated the value of an innovative gamble.
  • August 28, 2006

    How to Slim Down a Brand Portfolio

    by Nikhil Bahadur, Edward Landry, and Steven Treppo
    The objective is not merely to divest brands, but to achieve higher rates of growth for the brands that remain.
  • May 30, 2006

    Growth Champions

    by Edward Landry, Andrew Tipping, and Jay Kumar
    How to drive the only marketing metric that matters.
  • May 30, 2006

    The Future of Advertising Is Now

    by Christopher Vollmer, John Frelinghuysen, and Randall Rothenberg
    Marketers take heed: After years of overhype, the digital revolution is finally mainstream.
  • February 28, 2006

    Books in Brief

    by David K. Hurst
    “Rank and yank” defended, consumers empowered, innovators differentiated, and Michael Jackson inflamed.
  • February 28, 2006

    The Hidden Costs of Clicks

    by Tim Laseter, Elliot Rabinovich, and Angela Huang
    Internet retailers are finally learning why books and luggage make money online — while shoes and toys don’t.
  • February 28, 2006

    Dueling Technologies at the Point of Sale

    by Olaf Acker, Niklas Dieterich, and Christopher Schmitz
    Paying with a mobile phone is big business in Japan and Korea, but hasn't yet caught on in the United States.