Cookies information
Also see our Privacy Statement and Terms of Use.
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your “browser history” (cache) when you leave the site.
Types of cookies
- “Session” cookies remain in your browser during your browser session only, i.e., until you leave the website.
- “Persistent” cookies remain in your browser after the session (unless deleted by you).
- “Performance” cookies collect information about your use of the website, such as Web pages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
- “Functionality” cookies allow the website to remember any choices you make about the website (such as changes to text size, customized pages) or enable services such as commenting on a blog.
Use of cookies by strategy+business
The following table explains the way in which we use cookies on this website.
Provider |
Name |
Purpose |
Type |
Duration |
| ShareThis | __unam | The __unam cookie is set as part of the ShareThis service and monitors clickstream activity, e.g., Web pages viewed, navigation from page to page, time spent on each page. The ShareThis service personally identifies you only if you have separately signed up with ShareThis for a ShareThis account and given your consent. See more at: http://sharethis.com/privacy. | Third Party | 3 years |
| Google Analytics | __utma | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure. | First Party Persistent | 2 years from set/update. |
| Google Analytics | __utmb | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure. | First Party Persistent | 30 minutes from set/update. |
| Google Analytics | __utmc | Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backward compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. | First Party Persistent | Not set. |
| Google Analytics | __utmv | This cookie is not normally present in a default configuration of the tracking code. The __utmvcookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is written only if you have added the¬_setVar() method for the tracking code on your website page. | First Party Persistent | 2 years from set/update. |
| Google Analytics | __utmz | This cookie stores the type of referral used by the visitor to reach strategy-business.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns, and page navigation within strategy-business.com. The cookie is updated with each page view to strategy-business.com. | First Party Persistent | 6 months from set/ update. |
| Google Analytics | _ga | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategyand.pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategyand.pwc.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure. | First Party Persistent | 2 years from set/update. |
| Google Analytics | __utmt | This cookie indicates the type of request, which is one of: event, transaction, item, or custom variable. If this value is not present in the GIF request, the request is typed as a page. | Third party | Various |
| _utmvc | This cookie enables the function of Google Analytics. Collects in formation on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | First and Third Party | 24 hours | |
| __gads | This cookie is used by Google for a variety of purposes (e.g., ensuring Frequency Caps work correctly). It includes AdSense if you have AdSense enabled. This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to monitor the showing of advertisements on the site, for which the owner may earn some revenue. The main purpose of this cookie is targeting/advertising. | Third party | Various | |
| rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Session | ||
| rc::b | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Session | ||
| rc::c | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Session | ||
| GoogleAdServingTest | Used to register what ads have been displayed to the user. | 3 months | ||
| NID | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ad. | Third Party | 6 months | |
| pcs/activeview | Used by Google to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient. | Session | ||
| r/collect | This cookie is used to send data to Google Analytics about the visitor's device and behavior. It tracks the visitor across devices and marketing channels. | Third Party | Session | |
| test_cookie | Used to check if the user's browser supports cookies | 24 hours | ||
| IDE | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | Third party | 2 years | |
| MediaMind | A6 | Registers data on visitors from multiple visits and on multiple websites. This in formation is used to measure the efficiency of advertisement on websites. | 24 hours | |
| Oracle Eloqua | ELOQUA | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits. | Third Party Persistent | 2 years |
| Oracle Eloqua | ELQSTATUS | This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site. It is set when you first visit the site and updated on subsequent visits. | Third Party Persistent | 2 years |
| Oracle Eloqua | svrGP.aspx | Eloqua employs cookies in order for its server to recognize a return visitor as a unique user. The cookies placed by the Eloqua server are readable only by Eloqua, and cookies cannot access, read or modify any other data on a computer. Cookies themselves do not contain any personal information. We do link the information we store in cookies to any personally identifiable information you submit while on our site. | Session | |
| Parse.ly | _parsely_visitor | Anonymous user identifier used to track new vs. returning visitors | First party | 30 days |
| Parse.ly | _parsely_session | Anonymous user identifier used to track behavior within the current session. | First party | Regenerated for each session; persists for 30 days |
| Parse.ly | parsely_network_uuid | Used to benchmark this site’s aggregated and anonymized browsing statistics against other publishers in the Parse.ly network. | Third party | Various |
| Adobe Analytics | _sdsat_landing_page | Stores the first page you hit when visiting pwc.com | First party, Session | Until end of session |
| Adobe Analytics | _sdsat_traffic_source | Stores the site you came from before reaching pwc.com | First party, Session | Until end of session |
| Adobe Analytics | _sdsat_pages_viewed | Stores the quantity (number) of pages that you view during your visit. | First party, Session | Until end of session |
| Adobe Analytics | _sdsat_lt_pages_viewed | Stores the total number of pages viewed | First party, Persistent | 2 years from set/update |
| Adobe Analytics | _sdsat_session_count | Stores a session counter | First party, Persistent | 2 years from set/update |
| Adobe Analytics | s_vi | This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites. | Third Party Persistent | 2 years from set/update |
| Adobe Analytics | gpv | This cookie stores the quantity of pages you view when visiting the Websites | First and third party | 30 minutes from set/update |
| Adobe Analytics | s_nr | This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor. | First and third party | 2 years from set/update |
| Adobe Analytics | s_ppv | Stores information on the percentage of the page displayed | First and third party | Until end of session |
| Adobe Analytics | s_fid | This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID | First and third party | 5 years from set/update |
| Adobe Analytics | s_ppvl | Stores information on the percentage of the page displayed to you | First and third party | Until end of session |
| Adobe Analytics | s_cc | This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser. | First and third party | Until end of session |
| Adobe Analytics | s_sq | This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites. | First party | 2 years from set/update |
| Adobe Analytics | AMCV_ | Unique user ID to recognize user on return visits. | 2 years | |
| Adobe Analytics | AMCVS_ | Used by Adobe Experience Cloud to store a visitor ID that is used across Experience Cloud Solutions. | Session | |
| Adobe Analytics | demdex | Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. | Third Party | 6 months |
| Adobe Analytics | dpm | Data management platforms use this cookie to record information around synchronisation of the user IDs they have collected. | 6 months | |
| Adobe Analytics | everest_session_v2 | This cookie is used to display personalized and relevant ads to the users and measure the efficiency of the ad campaign. | Session | |
| Adobe Analytics | everest_g_v2 | Created after a user initially clicks a client's ad, and used to map the current and subsequent clicks with other events on the client's website | Third party | 2 years |
| Adobe Analytics | mboxPC | This cookie is set in order to make split-tests on the website, which optimizes the website's relevance towards the visitor. The cookie functions by making smaller alterations on the website and measuring the results. | Third party | 2 years |
| Adobe Analytics | mboxSession | This cookie is set in order to make split-tests on the website, which optimizes the website's relevance towards the visitor. The cookie functions by making smaller alterations on the website and measuring the results. | Third party | 1 day |
| Adobe Analytics | mbox | This cookie is used to collect non-personal information on the visitor's behavior and non-personal visitor statistics, which can be used by a third-party ad-targeting agency. | Third party | 1 day |
| i/adsct | The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content. | Third Party | Session | |
| Tritter | personalization_id | Used on sites that share Twitter content and with Twitter share plugin. | Third Party | 2 years |
| Crazy Egg | _ceir | This cookie is set by CrazyEgg and records whether you have visited the Website. | First party, Persistent | 5 years |
| Crazy Egg | _ceg.s | This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future. | First and third party | 3 months |
| Crazy Egg | _ceg.u | This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites. | First and third party | 3 months |
| Riddle | SID | This cookie is set by Riddle to identify the engagement session. It does not correspond to any user ID in the Web application, nor does the cookie store any personally identifiable information. | Third party | Session |
| strategy+business | sid | This is the primary session cookie for s+b visitors. It determines whether a website visitor is logged in or not. | First party | Session |
| Incapsula | incap_ses_# | Preserves user states across page requests. It is a HTTP cookie that expires at the end of a browsing session. This first party cookies is set by a third party service to filter out malicious requests. The information generated cannot identify you as an individual. | First and Third Party | Session |
| Incapsula | visid_incap_ | Incapsula DDoS Protection and Web Application Firewall: The cookie on which sessions are related to a specific visitor (visitor representing a specific computer) In order to identify clients which have already visited Incapsula. The only cookie that is persistent, for the duration of 12 months. | 2 years | |
| Termly | __tlbcpv | Used to record unique visitor views of the consent banner. | 1 year | |
| YouTube | GPS | This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location. | Session | |
| YouTube | YSC | This cookies is set by Youtube and is used to track the views of embedded videos. | Session | |
| YouTube | VISITOR_INFO1_LIVE | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. | 5 months | |
| strategy+business | SBFollow | This cookie indicates whether a pop-up displaying s+b’s social follow buttons after a user has shared social content has been shown once. | First party | 1 year |
| strategy+business | AWC_R_2051 | This cookie prevents a page take-over advertisement from appearing on subsequent site visits. It is not used for tracking nor contain any personally identifiable information. | First party | 24 hours |
| strategy+business | AWC_R_3018 | This cookie prevents a newsletter overlay from appearing on subsequent site visits. It is not used for tracking nor contain any personally identifiable information. | First party | 30 days |
| strategy+business | AWC_GDPR_0521 | This cookie prevents a cookie policy overlay from appearing on subsequent site visits. It is not used for tracking nor contain any personally identifiable information. | First party | 30 days |
