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Experiences matter

Experience is everything, to everyone. An experience is more than an app, a point of sale, a website. It’s a feeling that’s created at every interaction, defining and building lasting relationships, not just with customers, but with the people who work for and support your brand every day. It’s a calling card that sets you apart from the pack. Change is everywhere. These articles offer insights into how to deliver experiences that inspire long-term confidence, loyalty, and growth.

 

A young worker organizes his ideas by posting sticky notes on a window.
strategy+business

The Four Fs of employee experience

These simple principles, based on the empathetic, iterative practice of design thinking, can help you help your people perform to their fullest potential.

by Angela Lester and Claudia Montgomery
April 20, 2021
A stethoscope rests upon a laptop keyboard.
strategy+business

Empowerment will be at the heart of the new healthcare experience

COVID-19 has highlighted the importance of keeping patients, families, and caregivers informed and connected, and of valuing them as co-creators in building the future of healthcare delivery.

by Ron Chopoorian, Vaughn Kauffman, and Margherita Masciariello
February 16, 2021
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