Experiences matter

Experience is everything, to everyone. An experience is more than an app, a point of sale, a website. It’s a feeling that’s created at every interaction, defining and building lasting relationships, not just with customers, but with the people who work for and support your brand every day. It’s a calling card that sets you apart from the pack. Change is everywhere. These articles offer insights into how to deliver experiences that inspire long-term confidence, loyalty, and growth.
s+b BlogsGMO

Reimagine your entire brand portfolio

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
by K.B. Clausen and Matt Egol
s+b Blogs

AI in the announcer’s booth

Artificial intelligence could soon deliver sports commentary customized to a viewer’s preferences. And if robots can learn to do this sort of talking, the applications could be far-reaching.
by Kevin Maney
s+b BlogsGMO

Why Net Promoter Score is past its prime

The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.
by Matt Egol

PwC insights

PwC insights
This podcast series focuses on the challenges and opportunities facing business leaders in today’s environment of global uncertainty.