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Experiences matter

Experience is everything, to everyone. An experience is more than an app, a point of sale, a website. It’s a feeling that’s created at every interaction, defining and building lasting relationships, not just with customers, but with the people who work for and support your brand every day. It’s a calling card that sets you apart from the pack. Change is everywhere. These articles offer insights into how to deliver experiences that inspire long-term confidence, loyalty, and growth.
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Empowerment will be at the heart of the new healthcare experience

COVID-19 has highlighted the importance of keeping patients, families, and caregivers informed and connected, and of valuing them as co-creators in building the future of healthcare delivery.
by Ron Chopoorian, Vaughn Kauffman, and Margherita Masciariello
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Six building blocks for revitalized B2B marketing and sales

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.
by Matt Egol and Anil Khurana
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Reimagine your entire brand portfolio

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
by K.B. Clausen and Matt Egol

More PwC insights