- 1.Market Entry Strategies: Pioneers Versus Late ArrivalsWhat is the best way to move into a new market? If you do not have a first-in advantage, attack the one who does.
- 2.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
- 3.The Haier Road to GrowthCustomers always come first for this Chinese appliance maker — even as it continually reinvents itself and expands around the world.
- 4.e.l.f. Beauty and rhode are giving the beauty business a makeover
CEOs Tarang Amin and Nick Vlahos discuss how they’re staying true to their shared vision as expectations rise.
- 5.Creating Value Through E.V.A.- Myth or Reality?"Economic value added" has received a great deal of attention as a management tool. It is effective, but are all E.V. A.'s alike? And how do companies employ the technique to achieve their goals?
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