When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.
Zahid Salman, president & CEO of GreenShield, Canada’s only national nonprofit healthcare and insurance organization, is tapping into digital strategies and the larger care ecosystem to expand offerings—and impact.