- To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
Best Business Books 2014: Marketing
November 4, 2014 by Catharine P. TaylorBrand DivingStrategies for Small-Business Survival
August 27, 2014 by Matt PalmquistBad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.Price Elasticity Has Snapped
August 20, 2014 by James WalkerContrary to Econ 101, your optimal price should be based on a variety of factors.Risky Business
August 19, 2014 by Theodore KinniA new book argues that the dangers of risk aversion often outweigh the risk of making mistakes.The Art and Science of Add-On Fees
July 31, 2014 by Matt PalmquistCompanies must find a balance between the luxuries customers will pay for and the necessities they expect.How Old Industries Become Young Again
July 25, 2014 by John SvioklaFive indicators reveal when your sector is about to be transformed by dematurity.What the Beautiful Game Reveals about the Dismal Science
July 24, 2014 by Theodore KinniSoccer, says Ignacio Palacios-Huerta, is a perfect laboratory for testing economic theory.Why Marketers Should Be Followers
July 7, 2014 by Catharine P. TaylorItamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.What Marketers Can Learn From Contemporary Art
July 1, 2014 by Theodore KinniEconomist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.When Big Data Isn’t an Option
May 19, 2014 by David MeerCompanies that only have access to “little data” can still use that information to improve their business.Getting Value Propositions Right, with Data and Analytics
May 8, 2014 by David MeerIn order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.Strategy Is Not about the Competition
April 28, 2014 by Ken FavaroCustomers and capabilities—not the competition—should take center stage when developing strategies.Growing When Your Industry Doesn’t
April 28, 2014 by Kasturi Rangan and Evan HirshSuccess and profits flow to companies with uniquely valuable market propositions — regardless of their sector.I Scream, You Scream (But Only When the Price Goes Up)
April 25, 2014 by Matt PalmquistThe ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.How “Bundles” Are Transforming Healthcare
March 31, 2014 by Igor Belokrinitsky and Amika PorwalA somewhat radical proposal: all-inclusive treatment for a specific condition or procedure, at a preset price.Is Apple’s Meteoric Rise Leading to a Devastating Drop?
March 27, 2014 by Matt PalmquistThe very business model that made the company so wildly successful could eventually cause its downfall.The Long Road to U.S. Healthcare Reform
March 25, 2014 by Theodore KinniIn Reinventing American Health Care, professor Ezekiel Emanuel predicts that the benefits of reform are still years away.Are Companies Responsible for the Off-Hours Behavior of Their Employees?
March 3, 2014 by James O'TooleA growing rift in San Francisco between techies and long-term residents raises questions about whether employers can—or should—encourage workers to be better neighbors.Are Corporate Sponsorships Worth It? Investors Say No
February 20, 2014 by Matt PalmquistUnless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.Four Profit-Boosting Strategies for Wealth Managers
February 11, 2014 by Alan Gemes and Andreas LenzhoferHow to help close the gap between assets under management and revenues.The Price and Prize of Strategic Partnering
December 23, 2013 by Theodore KinniSuccessful collaborations create transformational value, according to BP executive Luc Bardin.“Little Data” Matters, Too
December 16, 2013 by David MeerBig data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.The Psychology of Pricing: Customers Prefer Round Numbers
November 21, 2013 by Matt PalmquistBusiness managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.Conglomerates Bounce Back
November 14, 2013 by Matt PalmquistBorrowing clout gives large companies an edge in a financial crisis.
All articles tagged: pricing
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