Best Business Books 2014: Marketing
Brand Diving
Strategies for Small-Business Survival
Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.August 27, 2014 by Matt PalmquistPrice Elasticity Has Snapped
Contrary to Econ 101, your optimal price should be based on a variety of factors.August 20, 2014 by James WalkerRisky Business
A new book argues that the dangers of risk aversion often outweigh the risk of making mistakes.August 19, 2014 by Theodore KinniThe Art and Science of Add-On Fees
Companies must find a balance between the luxuries customers will pay for and the necessities they expect.July 31, 2014 by Matt PalmquistHow Old Industries Become Young Again
Five indicators reveal when your sector is about to be transformed by dematurity.July 25, 2014 by John SvioklaWhat the Beautiful Game Reveals about the Dismal Science
Soccer, says Ignacio Palacios-Huerta, is a perfect laboratory for testing economic theory.July 24, 2014 by Theodore KinniWhy Marketers Should Be Followers
Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.July 7, 2014 by Catharine P. TaylorWhat Marketers Can Learn From Contemporary Art
Economist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.July 1, 2014 by Theodore KinniWhen Big Data Isn’t an Option
Companies that only have access to “little data” can still use that information to improve their business.May 19, 2014 by David MeerGetting Value Propositions Right, with Data and Analytics
In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.May 8, 2014 by David MeerStrategy Is Not about the Competition
Customers and capabilities—not the competition—should take center stage when developing strategies.April 28, 2014 by Ken FavaroGrowing When Your Industry Doesn’t
Success and profits flow to companies with uniquely valuable market propositions — regardless of their sector.April 28, 2014 by Kasturi Rangan and Evan HirshI Scream, You Scream (But Only When the Price Goes Up)
The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.April 25, 2014 by Matt PalmquistHow “Bundles” Are Transforming Healthcare
A somewhat radical proposal: all-inclusive treatment for a specific condition or procedure, at a preset price.March 31, 2014 by Igor Belokrinitsky and Amika PorwalIs Apple’s Meteoric Rise Leading to a Devastating Drop?
The very business model that made the company so wildly successful could eventually cause its downfall.March 27, 2014 by Matt PalmquistThe Long Road to U.S. Healthcare Reform
In Reinventing American Health Care, professor Ezekiel Emanuel predicts that the benefits of reform are still years away.March 25, 2014 by Theodore KinniAre Companies Responsible for the Off-Hours Behavior of Their Employees?
A growing rift in San Francisco between techies and long-term residents raises questions about whether employers can—or should—encourage workers to be better neighbors.March 3, 2014 by James O'TooleAre Corporate Sponsorships Worth It? Investors Say No
Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.February 20, 2014 by Matt PalmquistFour Profit-Boosting Strategies for Wealth Managers
How to help close the gap between assets under management and revenues.February 11, 2014 by Alan Gemes and Andreas LenzhoferThe Price and Prize of Strategic Partnering
Successful collaborations create transformational value, according to BP executive Luc Bardin.December 23, 2013 by Theodore Kinni“Little Data” Matters, Too
Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.December 16, 2013 by David MeerThe Psychology of Pricing: Customers Prefer Round Numbers
Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.November 21, 2013 by Matt PalmquistConglomerates Bounce Back
Borrowing clout gives large companies an edge in a financial crisis.November 14, 2013 by Matt PalmquistHealthcare Shifts from à la Carte to Prix Fixe
A bundled approach to treatment offers higher quality, lower costs, and a better experience for patients.November 12, 2013 by Gary D. Ahlquist, Minoo Javanmardian, and Sanjay B. Saxena
All articles tagged: pricing
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