All articles tagged: pricing

To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.

Brand Diving

Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.

Contrary to Econ 101, your optimal price should be based on a variety of factors.

A new book argues that the dangers of risk aversion often outweigh the risk of making mistakes.

Companies must find a balance between the luxuries customers will pay for and the necessities they expect.

Five indicators reveal when your sector is about to be transformed by dematurity.

Soccer, says Ignacio Palacios-Huerta, is a perfect laboratory for testing economic theory.

Itamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.

Economist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.

Companies that only have access to “little data” can still use that information to improve their business.

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.

Customers and capabilities—not the competition—should take center stage when developing strategies.

Success and profits flow to companies with uniquely valuable market propositions — regardless of their sector.

The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.

A somewhat radical proposal: all-inclusive treatment for a specific condition or procedure, at a preset price.

The very business model that made the company so wildly successful could eventually cause its downfall.

In Reinventing American Health Care, professor Ezekiel Emanuel predicts that the benefits of reform are still years away.

A growing rift in San Francisco between techies and long-term residents raises questions about whether employers can—or should—encourage workers to be better neighbors.

Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.

How to help close the gap between assets under management and revenues.

Successful collaborations create transformational value, according to BP executive Luc Bardin.

Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.

Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.

Borrowing clout gives large companies an edge in a financial crisis.