- To stave off online competitors, supermarkets should work with their suppliers and get back to personalized service.
- November 4, 2014 by Catharine P. TaylorBrand Diving
- August 27, 2014 by Matt PalmquistBad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
- August 20, 2014 by James WalkerContrary to Econ 101, your optimal price should be based on a variety of factors.
- August 19, 2014 by Theodore KinniA new book argues that the dangers of risk aversion often outweigh the risk of making mistakes.
- July 31, 2014 by Matt PalmquistCompanies must find a balance between the luxuries customers will pay for and the necessities they expect.
- July 25, 2014 by John SvioklaFive indicators reveal when your sector is about to be transformed by dematurity.
- July 24, 2014 by Theodore KinniSoccer, says Ignacio Palacios-Huerta, is a perfect laboratory for testing economic theory.
- July 7, 2014 by Catharine P. TaylorItamar Simonson and Emanuel Rosen describe new patterns in consumer decision making that are shaking up traditional marketing strategies.
- July 1, 2014 by Theodore KinniEconomist Don Thompson says a product’s value can rise if it’s accompanied by a compelling backstory, reputation, or buying experience.
- May 19, 2014 by David MeerCompanies that only have access to “little data” can still use that information to improve their business.
- May 8, 2014 by David MeerIn order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
- April 28, 2014 by Ken FavaroCustomers and capabilities—not the competition—should take center stage when developing strategies.
- Success and profits flow to companies with uniquely valuable market propositions — regardless of their sector.
- April 25, 2014 by Matt PalmquistThe ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.
- A somewhat radical proposal: all-inclusive treatment for a specific condition or procedure, at a preset price.
- March 27, 2014 by Matt PalmquistThe very business model that made the company so wildly successful could eventually cause its downfall.
- March 25, 2014 by Theodore KinniIn Reinventing American Health Care, professor Ezekiel Emanuel predicts that the benefits of reform are still years away.
- March 3, 2014 by James O'TooleA growing rift in San Francisco between techies and long-term residents raises questions about whether employers can—or should—encourage workers to be better neighbors.
- February 20, 2014 by Matt PalmquistUnless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.
- How to help close the gap between assets under management and revenues.
- December 23, 2013 by Theodore KinniSuccessful collaborations create transformational value, according to BP executive Luc Bardin.
- December 16, 2013 by David MeerBig data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.
- November 21, 2013 by Matt PalmquistBusiness managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.
- November 14, 2013 by Matt PalmquistBorrowing clout gives large companies an edge in a financial crisis.
All articles tagged: pricing
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