- Even in commodity categories, four simple steps can lead marketers to a high-margin brand.
- Despite excitement over RFID technology and its future promise, most companies currently lack a business case to adopt it anytime soon.
- Shoshana Zuboff says organizational and individual fulfillment can be reconciled — and she left Harvard to prove it.August 25, 2004 by Andrea Gabor
- A review of leadership development programs at eight major corporations reveals that nothing works better than interaction with colleagues.
- Working in tandem, buyers and suppliers can find better ways to cut costs and increase innovation.
- Gung ho for going global? Make sure to look beyond labor costs.August 25, 2004 by Tim Laseter
- Eight best practices for managing the supply chain.
- Of the 12 finalists in Booz Allen Hamilton’s Leading Innovations Competition, six made it to the winner’s circle.August 24, 2004 by Gregory J. Millman
- Customers want more customized, personalized products and services, but companies struggle to cost-effectively deliver them. Improving communication and coordination between operations and sales and marketing is one critical path to profitable customization.June 16, 2004
- A controversial new book on the strategic value of information technology is flawed — but right.June 1, 2004 by Steve Lohr
- How to turn someone else’s idea into a big business.
- Telecom carriers worldwide are poised to conquer the fast-growing mobile data market. But success requires a new business model.
- From the ashes of an overbuilt industry rises a promising new marketplace: business-to-employee communications.
- CEO J.T. Battenberg III was determined his directors be not just independent, but engaged.May 21, 2003 by Andrea Gabor
- To pare down their colossal operating costs, giant U.S. and European carriers must restructure the hub-and-spoke system and eliminate complexity.
- Not all products are created equal, so supplier integration schemes must be flexible.
- On emotion in advertising, manufacturing metaphors, corporate innovation, and other topics of interest.
- It is a turbulent time for major U.S. airlines, but this rough economic weather may be the challenge they need to alter the costly hub and spoke model that’s dragging them down.
- The customer may always be right, according to the old adage. But here is a not-so-old adage that is just as true: The customer may not always be profitable. That's why more companies are starting to take a harder look to determine which customers are worth serving and which should take their business elsewhere. The notion of eliminating customers may seem counterintuitive but in many industries analyzing customer behavior, and responding with strategies to make them as profitable as possible, is essential to long term success.December 4, 2002
- Only half of all M&A activity improves shareholder returns. Here's how to maximize your chances for success.
- From a two-country merger to a 27-nation powerhouse, the semiconductor company is a paradigm of the borderless entrepreneurial giant.July 17, 2002 by Lawrence M. Fisher
- Once used largely for nonessential, tactical activities, partnering now covers core operations, transforming entire industries.
All articles tagged: manufacturing
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