- Profits and growth are slowing for the U.S. wireless industry, but new customers for prepaid services could be the key to a revival.
- From coffee bar to caffeine kingdom, Starbucks proves relationships are as important as physical assets.
- How did this retailer go global? By using a strategy of "directed opportunism." And knowing how to clone its corporate DNA.
- Companies spent the 20th century managing efficiencies. They must spend the 21st century managing experiences.
- Purchasing can deliver ongoing benefits, but only if it cycles through a series of linked disciplines.
- In every company, an insider set of managers influences decision making. In some cases, that’s healthy, in others (witness Enron), it’s a nightmare.April 9, 2002 by Art Kleiner
- April 9, 2002 by Ely Dahan
- On brand segmentation, oil prices, antitrust policy, and other topics of interest.February 12, 2002 by Martin Morse Wooster
- INSEAD’s strategy scholars parse the line between value and innovation.January 12, 2002 by Stuart Crainer
- How the U.K. retailer won over the world, one market at a time.January 12, 2002 by Victoria Griffith
- Marketers worry about top-line revenue, while operations people fret about cost. Differentiated Service Policies allow them to coexist.
- January 9, 2002 by Jeffrey Rothfeder
- Stanford university economics professor Paul Romer explains how the knowledge economy is creating monopoly power and changing the nature of competition. This stems from the ability of knowledge-based industries to generate increasing returns by capturing as much market share as possible. Unlike traditional monopolies, however, information age giants will face being superseded by new entrants and little danger exists of permanent monopolies -- even in an industry like software.November 20, 2001 by Joel Kurtzman
- October 1, 2001
- Occasion-based segmentation online is the travel industry’s ticket to success.
- Of Bits and Books and the New EconomyOctober 1, 2001 by David S. Bennahum
- From Meek to Mighty: Reforming the Boardroom
- "Common-goods" e-tailers are collapsing because they ignored an iron law of retailing: New formats win only by offering better prices, not better service.
- Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage — a methodology called “occasionalization.”
- The Harvard strategy guru errs when he says partnerships erode competitive advantage, the author contends. Instead, they are now central to business success.July 1, 2001 by Don Tapscott
- The sum of operational, executive, and engineering cultures is greater than the corporate whole.July 1, 2001 by Art Kleiner
- For the pioneering U.K. startup, clicks without bricks and building share without care led to a first-mover disadvantage.April 1, 2001 by Victoria Griffith
- Advertising click-through rates have plunged below 1 percent on Internet portals. That means marketers must banish the banner, and brandish the brand.
- Internet auctions create losers as well as winners. Game theory shows companies how to improve their chances.
- Marketers fail when they segment Web users on demographics alone. Our study of click-stream data reveals seven usage-based segments that correlate to users' online moods and goals. They can be a powerful tool in crafting effective Web strategies.
All articles tagged: pricing
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