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Changes to the Fortune at the Bottom of the Pyramid

The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”

January 23, 2019

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The new fortune at the bottom of the pyramid

Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”

by Deepa Prahalad

The fortune at the bottom of the pyramid

Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.

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A new view of the fortune at the bottom of the digital pyramid

In The Next Billion Users, Payal Arora reports that the global poor have similar digital motivations to everyone else.

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