All articles tagged: sales

A study of stock option transactions reveals a link between the financial institutions most battered by the crisis and sales of shares by CEOs and other executives.

The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.

As smartphones change shopping, merchants face a stark choice: Fall in behind their newly enabled consumers or fall behind altogether.

How one of the world’s most innovative companies discovered the value of focusing its R&D attention on its own business practices.

To create growth in uncertain times, use this disciplined and market-focused methodology. It can help you discover and distill attractive new ideas and build a business case for implementing the best of them.

True Tales of Fortune

Executives who ingratiate themselves with an organization’s leaders are more likely to be selected to serve on corporate boards, regardless of merit.

Successful firms are more likely to break the law when their managers are under tremendous pressure to exceed quarterly goals.

How a new view of consumers changed the way we think about products, companies, and economies.

Proficient product managers communicate well, are technically savvy, and possess strong marketing skills, but also need the authority to manage cross-functional work teams to succeed.

Ken Blanchard, coauthor of Raving Fans: A Revolutionary Approach to Customer Service, introduces a passage about how great customer service builds brands and loyalty from Delivering Happiness: A Path to Profits, Passion, and Purpose, by Tony Hsieh.

Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness: A Path to Profits, Passion, and Purpose, introduces a lesson on how to rally employees around a unified plan from Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath.

Integrating formal metrics and informal communication can lead to new levels of performance.

A review of Think Twice: Harnessing the Power of Counterintuition, by Michael J. Mauboussin.

Executives should seek to remove barriers to firm-wide collaboration and help general managers work together.

A fine-tuned supply chain is more than the sum of its parts. Ideally, each link improves the next.

Extended warranties are highly profitable for retailers, and a variety of factors influence whether a consumer will purchase one.

How marketers can manipulate the way consumers’ moods affect purchase decisions.

Emotions can get in the way of rational decision making. Anger, in particular, can make employees increase their commitment to a failing plan.

When presented with options that evoke a measure of self-control, consumers may behave in a way that contradicts their goals.

How to choose which units to cut and which to keep.

A winning product launch requires differentiation, positioning, personality, vision, and added value.

The Internet, technology, and globalization have changed this age-old game for good.

Subaru’s chief marketing officer on how to sell cars in a tough market.

CEO Andrew Prozes on why his company needed to transform itself to survive in the highly competitive online data and content marketplace.