- CEO Andrew Prozes on why his company needed to transform itself to survive in the highly competitive online data and content marketplace.
- March 26, 2009A heavy reliance on performance goals to motivate workers can create problems instead of encouraging performance.
- Even in the face of the economic downturn, a survey finds that multinationals in China are upgrading their mainland operations and encouraging the government to improve the education and productivity of Chinese workers.
- February 26, 2009Recognizing the degree to which the United States relies on foreign oil is a critical first step on the road to long-term energy independence.
- February 24, 2009 by Marjorie KellyEmerging alternatives to the shareholder-centric model could help companies avoid ethical mishaps and contribute more to the world at large.
- Faced with plummeting demand, automakers should make vehicles with features that match customer preferences.
- November 25, 2008 by Bruce Feirstein
- November 25, 2008 by David K. HurstNarratives and Paradigms
- Marketers are using digital and video technology to reach shoppers at the moment that matters most.
- November 6, 2008Using credit cards and gift cards encourages consumers to spend more than they would if using cash.
- Although an elusive goal, cooperative relationships between retailers and suppliers can be wildly profitable.
- August 26, 2008 by Denise CarusoThere is no accepted standard for appraising the worth of nonphysical assets like brands, human capital, and managerial expertise. Yet these are the essence of 21st-century business.
- Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.
- August 26, 2008 by Edward H. BakerBringing personalized service to e-commerce consumers.
- June 26, 2008By using specific tools to optimize marketing budgets, executives can help grow sales and boost the bottom line.
- May 8, 2008 by Christopher VollmerWe stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.
- May 8, 2008 by Christopher Vollmer
- February 26, 2008 by Christopher VollmerThe measurements associated with digital media will shift the focal point of all advertising from exposure to results.
- February 26, 2008 by Asaf FarashuddinWhy it’s important not to lose sight of long-term goals during a recession.
- January 31, 2008People tend to misjudge precise prices as being less than round prices of similar value. This discovery could have significant implications for buyers, sellers, and pricing strategists in any number of industries.
- August 29, 2007 by Mark BuchananBy analyzing overlooked behavioral cues, researchers are creating a new understanding of organizational effectiveness.
- A hybrid solution for sea and air transport addresses the changing nature of global shipping.
- August 29, 2007 by Jairo SeniseStrategies for targeting potential consumers in foreign markets.
- As turnover levels off, our annual CEO succession study shows chief executives and their boards adopting new survival strategies.
- Service industries -- including financial services, health care, utilities, and telecom -- have access to vast consumer data, but lack the tools that most consumer goods companies use to understand customer behavior.
All articles tagged: sales
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