- CEO Andrew Prozes on why his company needed to transform itself to survive in the highly competitive online data and content marketplace.
Incentives and Unintended Consequences
March 26, 2009A heavy reliance on performance goals to motivate workers can create problems instead of encouraging performance.Betting on China
March 17, 2009 by Ronald Haddock and Brenda Lei FosterEven in the face of the economic downturn, a survey finds that multinationals in China are upgrading their mainland operations and encouraging the government to improve the education and productivity of Chinese workers.U.S. Energy Consumption
February 26, 2009Recognizing the degree to which the United States relies on foreign oil is a critical first step on the road to long-term energy independence.Not Just for Profit
February 24, 2009 by Marjorie KellyEmerging alternatives to the shareholder-centric model could help companies avoid ethical mishaps and contribute more to the world at large.Building Cars by Design
January 13, 2009 by Vikas Sehgal, Robert Reppa, and Kazutoshi TominagaFaced with plummeting demand, automakers should make vehicles with features that match customer preferences.Dark Side of the Moon
November 25, 2008 by Bruce FeirsteinBest Business Books 2008: Management
November 25, 2008 by David K. HurstNarratives and ParadigmsMajor Media in the Shopping Aisle
November 25, 2008 by Matt Egol and Christopher VollmerMarketers are using digital and video technology to reach shoppers at the moment that matters most.How Payment Options Affect Consumer Spending
November 6, 2008Using credit cards and gift cards encourages consumers to spend more than they would if using cash.The Collaboration Game
October 28, 2008 by Simon Harper, Amit Kapoor, and Marco KestelooAlthough an elusive goal, cooperative relationships between retailers and suppliers can be wildly profitable.The Real Value of Intangibles
August 26, 2008 by Denise CarusoThere is no accepted standard for appraising the worth of nonphysical assets like brands, human capital, and managerial expertise. Yet these are the essence of 21st-century business.Tracking the Elusive Consumer
August 26, 2008 by John Jullens and Gregor HarterConsumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.Web Sales with a Human Touch
August 26, 2008 by Edward H. BakerBringing personalized service to e-commerce consumers.Methods for Improving Marketing ROI
June 26, 2008By using specific tools to optimize marketing budgets, executives can help grow sales and boost the bottom line.Always On: Advertising, Marketing, and Media in an Era of Consumer Control
May 8, 2008 by Christopher VollmerWe stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.Always On: Advertising, Marketing, and Media in an Era of Consumer Control
May 8, 2008 by Christopher VollmerNew Metrics for Media
February 26, 2008 by Christopher VollmerThe measurements associated with digital media will shift the focal point of all advertising from exposure to results.Upturn Thinking in a Downturn Year
February 26, 2008 by Asaf FarashuddinWhy it’s important not to lose sight of long-term goals during a recession.A Precise Price Can Increase Sales
January 31, 2008People tend to misjudge precise prices as being less than round prices of similar value. This discovery could have significant implications for buyers, sellers, and pricing strategists in any number of industries.The Science of Subtle Signals
August 29, 2007 by Mark BuchananBy analyzing overlooked behavioral cues, researchers are creating a new understanding of organizational effectiveness.Paving the Silk Road
August 29, 2007 by Fadi Majdalani, Ulrich Kögler, and Simon KugeA hybrid solution for sea and air transport addresses the changing nature of global shipping.Who Is Your Next Customer?
August 29, 2007 by Jairo SeniseStrategies for targeting potential consumers in foreign markets.The Era of the Inclusive Leader
May 29, 2007 by Chuck Lucier, Steven Wheeler, and Rolf HabbelAs turnover levels off, our annual CEO succession study shows chief executives and their boards adopting new survival strategies.Services in Search of True Marketing ROI
May 29, 2007 by Joni Bessler, Steven Treppo, and Ashok NotaneyService industries -- including financial services, health care, utilities, and telecom -- have access to vast consumer data, but lack the tools that most consumer goods companies use to understand customer behavior.
All articles tagged: sales
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