All articles tagged: sales

CEO Andrew Prozes on why his company needed to transform itself to survive in the highly competitive online data and content marketplace.

A heavy reliance on performance goals to motivate workers can create problems instead of encouraging performance.

Even in the face of the economic downturn, a survey finds that multinationals in China are upgrading their mainland operations and encouraging the government to improve the education and productivity of Chinese workers.

Recognizing the degree to which the United States relies on foreign oil is a critical first step on the road to long-term energy independence.

Emerging alternatives to the shareholder-centric model could help companies avoid ethical mishaps and contribute more to the world at large.

Faced with plummeting demand, automakers should make vehicles with features that match customer preferences.

Narratives and Paradigms

Marketers are using digital and video technology to reach shoppers at the moment that matters most.

Using credit cards and gift cards encourages consumers to spend more than they would if using cash.

Although an elusive goal, cooperative relationships between retailers and suppliers can be wildly profitable.

There is no accepted standard for appraising the worth of nonphysical assets like brands, human capital, and managerial expertise. Yet these are the essence of 21st-century business.

Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.

By using specific tools to optimize marketing budgets, executives can help grow sales and boost the bottom line.

We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.

The measurements associated with digital media will shift the focal point of all advertising from exposure to results.

People tend to misjudge precise prices as being less than round prices of similar value. This discovery could have significant implications for buyers, sellers, and pricing strategists in any number of industries.

By analyzing overlooked behavioral cues, researchers are creating a new understanding of organizational effectiveness.

As turnover levels off, our annual CEO succession study shows chief executives and their boards adopting new survival strategies.