In facing business complexities, a robust and creative human capital plan could be your most effective strategy.
- Author of Always On and Booz & Company Partner Christopher Vollmer on how the media environment is changing and what it means for advertisers and marketers.July 15, 2008 by Melissa Master Cavanaugh
- Procurement lies at the heart of a successful green strategy.
- Advertising can do much to increase brand awareness, but even persuasive ads do not change consumer opinions about the quality of the products being advertised.April 10, 2008
- An icon of genius, a turnaround monomaniac, a flat-world skeptic, a psychoanalyst of leadership, and a management futurist.February 26, 2008 by David K. Hurst
- The seer of “semiglobalization” argues for appreciating regional distinctions.February 26, 2008 by Art Kleiner
- To consistently turn out profitable new offerings, companies must integrate three distinct innovation portfolios.
- A new form of global organization grounded in “gateway” countries can allow a company to operate profitably around the world.
- How to discover the dormant vitality in an old product line.
- The measurements associated with digital media will shift the focal point of all advertising from exposure to results.February 26, 2008 by Christopher Vollmer
- From a strict loyalty perspective (ignoring the benefits of higher margins), many stores have already overdone private labels. But for value-oriented chains, the loyalty effects are less pronounced; their goal should simply be to convince customers that their private-label goods are of high quality.January 10, 2008
- A common, fundamental disconnect between getting the message out and closing the deal can lead to lost sales opportunities. But it doesn’t have to.
- Booz Allen Hamilton’s annual study of the world’s largest corporate R&D spenders finds two primary success factors: aligning the innovation model to corporate strategy and listening to customers every step of the way.
- Ads that trumpet, “We’re unique!” are meaningless if the stores say, “No, we’re not.”
- Unilever’s U.S. vice president and general manager of its deodorants division discusses his company’s approach to launching new products using a variety of new media channels.
- Their raw potential is clear, but Chinese companies will have to master the imperatives of “soft power” to reach the next level of international growth.
- It’s time for chief procurement officers to stop relying solely on functional depth and start increasing functional breadth.
- Jack Stahl, a former chief executive at Coca-Cola and Revlon, discusses how great leaders balance their broad strategic missions with constant attention to organizational detail.September 11, 2007 by Matthew Prewitt
- How the most successful CMOs are teaching management to drive growth.
- Firsthand observation on the front lines can offer the critical insights that make for inspired — and inspiring — leadership.
- How the frameworks of international relations can improve the debate about corporate strategy and globalization.August 29, 2007 by Sven Behrendt
- Can traditional legacy airlines find a way out of the “no-man’s-land” between the established low-cost carriers and the premium players?
- On product piracy, CEO celebrity, me-too brands, and more.
- A robust retail market is emerging from the ashes of the current health-care system.
- To understand the life cycle of an emerging market, learn to decode its consumer products.
All articles tagged: brand
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