All articles tagged: design

Creative differences among team members can lead to more inspired thinking during the idea-generation process.

Product enhancements must provide a clear value proposition to consumers. Otherwise, companies risk hurting their product’s perceived value.

Author Matt Mason takes a hard look at how established companies should face the growing threat of copyright piracy.

A community center founded in Hurricane Katrina’s wake shows how megacommunity efforts can bring people the help they need to rebuild.

To consistently turn out profitable new offerings, companies must integrate three distinct innovation portfolios.

The measurements associated with digital media will shift the focal point of all advertising from exposure to results.

A common, fundamental disconnect between getting the message out and closing the deal can lead to lost sales opportunities. But it doesn’t have to.

How We Know and Why We Act

Humbling the Ambitious

In reweaving the social fabric of a city or town, relationships trump rank.

How to build an organization in which executives will flourish.

It’s time for chief procurement officers to stop relying solely on functional depth and start increasing functional breadth.

No single authority can prepare for or respond to major disasters as effectively as a megacommunity can.

How a supply chain transformation helped put the beloved toymaker back together again.

With “shelf-centered collaboration,” manufacturers and retailers can finally put the right product on the right shelf at the right time for the right consumer.

Participative management has proven its remarkable capabilities again and again. So why is it passing into obscurity?

Great companies are always looking for ways to cut costs — in finance, HR, IT, and other general and administrative services. But stringent cost management is counterproductive when it shortchanges your ability to grow or hamstrings your best people. The answer lies in optimizing overhead: designing services from the market back, using IT more effectively, and looking beyond conventional approaches and geographical borders for solutions.

As governments wrestle over safeguarding intellectual property rights in China with no solution in sight, more and more companies are taking the problem into their own hands.

Prescriptions for how leadership and commercial relationships can excel in a fluid world.

A leading student of the biotech business describes the problems holding the industry back, and how it can overcome them.

The most versatile product development programs focus on essentials.