Best Business Books 2019: Marketing
Thriving in a complex and expanding ecosystem.
Transforming TV by going back to the future
For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.August 29, 2019 by David LancefieldThe Greatest Showman on Earth
Robert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.August 14, 2019 by Theodore KinniRelated tags: advertising, book reviews, entertainment, innovators, marketing, marketing strategies, mediaHow to discover your organization’s story
Asking questions about what leaders and colleagues value can unearth authentic narratives.July 15, 2019 by Josh LevsHow fake news can taint a brand’s image
When a company’s ads run next to fabricated articles, its reputation suffers.June 6, 2019 by Matt PalmquistRelated tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaThe kidtech is all right
Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.May 13, 2019 by Daniel GrossUniting creatives and consultants
If professionals want to change the world, they need to master the Four Cs.May 8, 2019 by David ClarkeMaking connections with the new digital consumer
To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.May 6, 2019 by Dan Bunyan and Karim SarkisEars wide open
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.April 29, 2019 by Bob WoodsE-Sports Is Beating the Competition
As the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.January 24, 2019 by Bob WoodsBest Business Books 2018: Marketing
Marketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.November 5, 2018 by Catharine P. TaylorRelated tags: advertising, best business books, business literature, disruption, marketing, retailingThe Podcasting Revenue Boom Has Started
As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.October 18, 2018 by Bob WoodsOath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.June 13, 2018 by Christopher Vollmer and Daniel GrossThe Revenue Stream Revolution in Entertainment and Media
Developing new sources of income is a vital strategic imperative.May 7, 2018 by Christopher VollmerVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsWhen Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt PalmquistRelated tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustBest Business Books 2017: Marketing
Steady ProgressNovember 7, 2017 by Catharine P. TaylorRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketingHow to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.May 8, 2017 by Christopher VollmerRelated tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesWhen Robots Miss the Minutiae
As tasks such as ad placement are becoming automated, it’s obvious that machines will need to make a huge leap to discern context.March 30, 2017 by Daniel GrossHow TiVo Confronted the Disruptor’s Dilemma
Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.March 23, 2017 by Matt PalmquistNir Eyal’s Required Reading
The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.March 8, 2017 by Theodore KinniCan Radio Survive in the Era of Self-Driving Cars?
Radio companies may be better positioned than they realize to provide entertainment to commuters, but they’ll need to rethink their business models.February 21, 2017 by Daniel Eckert, Gregory Boyer, and Huw ThomasDoing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt PalmquistQuantifying Entertainment
How the science of big data analytics can contribute to the art of producing movie and TV content.January 26, 2017 by Todd Supplee and Alex Mannella
All articles tagged: advertising
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