Video Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.
When Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt PalmquistRelated tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustBest Business Books 2017: Marketing
Steady ProgressNovember 7, 2017 by Catharine P. TaylorRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketingHow to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.May 8, 2017 by Christopher A.H. VollmerRelated tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesWhen Robots Miss the Minutiae
As tasks such as ad placement are becoming automated, it’s obvious that machines will need to make a huge leap to discern context.March 30, 2017 by Daniel GrossHow TiVo Confronted the Disruptor’s Dilemma
Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.March 23, 2017 by Matt PalmquistNir Eyal’s Required Reading
The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.March 8, 2017 by Theodore KinniCan Radio Survive in the Era of Self-Driving Cars?
Radio companies may be better positioned than they realize to provide entertainment to commuters, but they’ll need to rethink their business models.February 21, 2017 by Daniel Eckert, Gregory Boyer, and Huw ThomasDoing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt PalmquistQuantifying Entertainment
How the science of big data analytics can contribute to the art of producing movie and TV content.January 26, 2017 by Todd Supplee and Alex MannellaBuying Our Time
Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.January 18, 2017 by Edward H. BakerVirtual Reality’s Uncertain Picture
The growing array of immersive entertainment experiences carries unforeseen implications for content owners and creators.December 20, 2016 by Daniel Eckert and Matthew LiebermanA Renaissance in Marketing?
Technology and advanced analytics are breathing new life into an industry that had grown tired.November 15, 2016 by David MeerRelated tags: advertising, analytics, brand, cmo, data analytics, digital retail, marketing, retail trends, social mediaThe Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.November 10, 2016 by Matt PalmquistRelated tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchBest Business Books 2016: Marketing
Big Marketing Gets PersonalOctober 31, 2016 by Catharine P. TaylorRelated tags: advertising, best business books, big data, digital media, marketing, media, retail trends, sales, technologyThe Marketer’s Dilemma
To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.October 24, 2016 by Christopher A.H. Vollmer, Kristina Bennin, and Deborah BothunBranding Evolution
Starbucks undergoes a media makeover.October 10, 2016 by Peter LauriaCustomer Loyalty Isn’t What It Used to Be
Instead of relying on points programs and clever marketing, companies have to listen carefully to customers and adapt products and services to their changing expectations.October 10, 2016 by Beth Benjamin and Ann GrahamThe Best Laid Marketing Plans
Brilliant digital marketing will not compensate for a digitally disadvantaged business model.October 3, 2016 by Venky Balakrishnan IyerLessons from the Strategy Crisis at Netflix
The thriving streaming business faces some fundamental questions about its future.September 6, 2016 by Ken FavaroWhat Can the Cola Wars Teach Us about Brand Loyalty?
In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.August 25, 2016 by Matt PalmquistVineet Jain on Leading India’s Media into the Future
The managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.August 1, 2016 by Munnish PuriRelated tags: advertising, ceo, digital media, emerging markets, entertainment, india, media business, mobile technology, social mediaThe End of the Affair
Can a controversial dating site regain trust by rebranding itself?July 20, 2016 by Michelle GerdesTV Ad Dollars Finally Follow Viewers Online
Budgets for online video programming are growing, at the expense of television advertising.July 7, 2016 by Catharine P. Taylor
All articles tagged: advertising
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