Capturing the strategic advantages of fan-centric businesses requires functional transformation.

As tasks such as ad placement are becoming automated, it’s obvious that machines will need to make a huge leap to discern context.

Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.

The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.

Radio companies may be better positioned than they realize to provide entertainment to commuters, but they’ll need to rethink their business models.

Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.

How the science of big data analytics can contribute to the art of producing movie and TV content.

Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.

The growing array of immersive entertainment experiences carries unforeseen implications for content owners and creators.

Technology and advanced analytics are breathing new life into an industry that had grown tired.

The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.

Big Marketing Gets Personal

To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.

Starbucks undergoes a media makeover.

Instead of relying on points programs and clever marketing, companies have to listen carefully to customers and adapt products and services to their changing expectations.

Brilliant digital marketing will not compensate for a digitally disadvantaged business model.

The thriving streaming business faces some fundamental questions about its future.

In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.

The managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.

Can a controversial dating site regain trust by rebranding itself?

Budgets for online video programming are growing, at the expense of television advertising.

Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.

The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.

In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.

If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?