Giving CFOs more power in the marketing ecosystem
Can chief financial officers help companies make the most of their investments in digital advertising?
GMO
Make the most of your influencers
December 4, 2020 by Matt PalmquistNew research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.Related tags: advertising, consumer products, consumers, digital marketing, marketing, marketing strategiesGet ready for the post-cookie world
December 2, 2020 by Vicki Huff EckertGoogle’s decision to phase out third-party cookies will usher in a new digital economy.Best Business Books 2020: Marketing
November 9, 2020 by Tony CasePaying attention to humansForward to normal
October 27, 2020 by Dan Bunyan and Vikram DhaliwalEntertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.The clear Sky strategy
July 15, 2020 by David Lancefield and Daniel GrossJeremy Darroch, the CEO of global television company Sky, believes consistent renewal and reinvention is the key to relevance in the age of streaming.Related tags: advertising, broadcasting, digitization, entertainment, media, PwC's Entertainment & Media OutlookThe evolution of trust
February 18, 2020 by Daniel AkstIn his new book, Not Born Yesterday, Hugo Mercier argues that humans are wired to see through misinformation and lies.Best Business Books 2019: Marketing
November 5, 2019 by Catharine P. TaylorThriving in a complex and expanding ecosystem.Transforming TV by going back to the future
August 29, 2019 by David LancefieldFor virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.Related tags: advertising, digitization, media, PwC's Entertainment & Media Outlook, television, transformationThe Greatest Showman on Earth
August 14, 2019 by Theodore KinniRobert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.Related tags: advertising, book reviews, entertainment, innovators, marketing, marketing strategies, mediaHow to discover your organization’s story
July 15, 2019 by Josh LevsAsking questions about what leaders and colleagues value can unearth authentic narratives.How fake news can taint a brand’s image
June 6, 2019 by Matt PalmquistWhen a company’s ads run next to fabricated articles, its reputation suffers.Related tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaThe kidtech is all right
May 13, 2019 by Daniel GrossDylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.Related tags: advertising, digital business models, marketing, media, privacy, PwC's Entertainment & Media OutlookUniting creatives and consultants
May 8, 2019 by David ClarkeIf professionals want to change the world, they need to master the Four Cs.Making connections with the new digital consumer
May 6, 2019 by Dan Bunyan and Karim SarkisTo thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.Ears wide open
April 29, 2019 by Bob WoodsVoice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.E-Sports Is Beating the Competition
January 24, 2019 by Bob WoodsAs the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.Best Business Books 2018: Marketing
November 5, 2018 by Catharine P. TaylorMarketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018.Related tags: advertising, best business books, business literature, disruption, marketing, retailingThe Podcasting Revenue Boom Has Started
October 18, 2018 by Bob WoodsAs advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
June 13, 2018 by Christopher Vollmer and Daniel GrossThe company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.The Revenue Stream Revolution in Entertainment and Media
May 7, 2018 by Christopher VollmerDeveloping new sources of income is a vital strategic imperative.Video Gaming Levels Up into a Sport
April 23, 2018 by Bob WoodsE-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.When Cookie Monster Goes on a Diet
March 9, 2018 by Matt PalmquistConsumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.Related tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustBest Business Books 2017: Marketing
November 7, 2017 by Catharine P. TaylorSteady ProgressRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesIn High Spirits
July 31, 2017 by Akshat Dubey and Rakesh ManiHow to capitalize on the boom in craft liquors.Related tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketing
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