People want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?
- Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt Palmquist
- How I liberated myself from points and why it matters to your company.January 25, 2018 by Eric J. McNulty
- In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.November 27, 2017 by Matt Palmquist
- A small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.August 15, 2017 by Michelle Gerdes
- This month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.July 21, 2017 by Michelle Gerdes
- An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt Palmquist
- As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.
- The $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.June 16, 2017 by Michelle Gerdes
- The best consumer strategies start with knowing where and why people shop for your product.
- The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.March 8, 2017 by Theodore Kinni
- The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.
- Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.February 23, 2017 by Matt Palmquist
- INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie Karabell
- Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt Palmquist
- Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.January 12, 2017 by Matt Palmquist
- Few have resolved the tension between identity and growth as masterfully as the coffee chain’s CEO.
- Technology and advanced analytics are breathing new life into an industry that had grown tired.November 15, 2016 by David Meer
- The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.November 10, 2016 by Matt Palmquist
- The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.
- Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.October 20, 2016 by Matt Palmquist
- When a product loses consumer appeal, it’s usually because the company’s support system has broken down.October 19, 2016 by Rodger Howell
- Target is the latest retailer to double down on mini versions of its stores — and hopes to avoid others’ pitfalls.October 18, 2016 by Michelle Gerdes
- Lasting confidence in a company is built one customer interaction at a time.October 17, 2016 by Eric J. McNulty
- Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.October 13, 2016 by Matt Palmquist
All articles tagged: brand
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