- Companies that prioritize innovation and care in redesigning customer experiences will be best positioned to stay ahead of shifting consumer preferences.
- Defining a company begins by looking at what it produces and sells, not at what enables it to do so.
- Understanding how specialist companies succeed can help all leaders learn ways to stick to their strategies.
- October 22, 2019 by Kate ErikssonUsing a compass as your guide, you can create innovative, nimble partnerships that move your company forward.
- July 15, 2019 by Josh LevsAsking questions about what leaders and colleagues value can unearth authentic narratives.
- June 6, 2019 by Matt PalmquistWhen a company’s ads run next to fabricated articles, its reputation suffers.
- May 24, 2019 by Art KleinerExcellence provocateur Tom Peters sharpens the career advice he’s been giving for the past 20 years.
- Business leaders must implement artificial intelligence in a principled way to optimize customer experience and earn people’s trust.
- Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.
- September 21, 2018 by David ClarkeWhat are the four hallmarks of a company that truly stands apart from the rest?
- September 5, 2018 by Alan SiegelMany companies confuse purpose programs with corporate responsibility. Here’s how to craft an authentic and effective purpose statement.
- June 20, 2018 by Ann GrahamHow the restaurant mogul behind Union Square Cafe, Shake Shack, and many other dining destinations uses culture to drive scale. See also “Building a Culture of Hospitality: Danny Meyer’s Team Prepares for Service.”
- June 20, 2018Scenes from Union Square Cafe as the staff gets ready to open for the day show the company’s culture of “enlightened hospitality” in action. For more insight, read “Danny Meyer’s Recipe for Success.”
- April 11, 2018 by Amy EmmertPeople want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?
- March 9, 2018 by Matt PalmquistConsumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.
- January 25, 2018 by Eric J. McNultyHow I liberated myself from points and why it matters to your company.
- November 27, 2017 by Matt PalmquistIn the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.
- August 15, 2017 by Michelle GerdesA small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.
- July 21, 2017 by Michelle GerdesThis month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.
- July 20, 2017 by Matt PalmquistAn informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.
- As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.
- June 16, 2017 by Michelle GerdesThe $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.
- The best consumer strategies start with knowing where and why people shop for your product.
- March 8, 2017 by Theodore KinniThe author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.
- The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.
All articles tagged: brand
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