All articles tagged: brand

Media and telecommunications companies must reinvent customer experience in response to COVID-19

August 3, 2020 by Prateek Sinha and Wilson Chow

Companies that prioritize innovation and care in redesigning customer experiences will be best positioned to stay ahead of shifting consumer preferences.

Related tags: brand, coronavirus, COVID-19, customer experience, experiences matter, media, technology, telecommunications
It’s time to stop calling every firm that uses technology a tech company

March 5, 2020 by Thomas A. Stewart and Patricia O’Connell

Defining a company begins by looking at what it produces and sells, not at what enables it to do so.

Related tags: brand, consumers, consumer trends, leaders, strategic planning, technology
Niche work if you can get it

November 11, 2019 by Thomas A. Stewart and Patricia O’Connell

Understanding how specialist companies succeed can help all leaders learn ways to stick to their strategies.

Related tags: brand, consumers, consumer trends, customer service, leaders, strategic planning
Navigating your enterprise into the future

October 22, 2019 by Kate Eriksson

Using a compass as your guide, you can create innovative, nimble partnerships that move your company forward.

Related tags: banking, brand, collaboration, company growth, digital disruption, fintechs, innovation
How to discover your organization’s story

July 15, 2019 by Josh Levs

Asking questions about what leaders and colleagues value can unearth authentic narratives.

Related tags: advertising, brand, leadership, marketing, strategy
How fake news can taint a brand’s image

June 6, 2019 by Matt Palmquist

When a company’s ads run next to fabricated articles, its reputation suffers.

Related tags: advertising, brand, digital marketing, fake news, marketing, recent research, social media
Rethinking Brand You

May 24, 2019 by Art Kleiner

Excellence provocateur Tom Peters sharpens the career advice he’s been giving for the past 20 years.

Related tags: brand, leaders, leadership, leadership development, thought leaders
Five standards for responsible AI use

December 10, 2018 by Adam Lai and Matt Kuperholz

Business leaders must implement artificial intelligence in a principled way to optimize customer experience and earn people’s trust.

Related tags: algorithms and strategy, analytics, artificial intelligence, big data, brand, ceo, customer experience
The power of price points

October 17, 2018 by Thomas A. Stewart and Patricia O’Connell

Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.

Related tags: airline industry, brand, consumers, customer experience, customer segmentation, customer service, strategic planning
Special Isn’t What You Think

September 21, 2018 by David Clarke

What are the four hallmarks of a company that truly stands apart from the rest?

Related tags: brand, customer experience, digital transformation, human resources, retailing
Your Company’s Purpose Isn’t to Save the World

September 5, 2018 by Alan Siegel

Many companies confuse purpose programs with corporate responsibility. Here’s how to craft an authentic and effective purpose statement.

Related tags: brand, business purpose, communication, corporate social responsibility, effectiveness, engagement, marketing
Danny Meyer’s recipe for success

June 20, 2018 by Ann Graham

How the restaurant mogul behind Union Square Cafe, Shake Shack, and many other dining destinations uses culture to drive scale. See also “Building a Culture of Hospitality: Danny Meyer’s Team Prepares for Service.”

Related tags: brand, ceo, company growth, company profiles, culture, customer service, entrepreneurship, human resources, leadership, management strategies, talent development
Hospitality in Action: Danny Meyer Sets the Table at Union Square Cafe

June 20, 2018

Scenes from Union Square Cafe as the staff gets ready to open for the day show the company’s culture of “enlightened hospitality” in action. For more insight, read “Danny Meyer’s Recipe for Success.”

Related tags: brand, ceo, company growth, company profiles, culture, customer service, entrepreneurship, human resources, leadership, management strategies, talent development
Closing the Gap between What Consumers Want and What They Get

April 11, 2018 by Amy Emmert

People want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?

Related tags: brand, consumer insights, consumer trends, customer service, digitization, marketing strategies, recent research
When Cookie Monster Goes on a Diet

March 9, 2018 by Matt Palmquist

Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.

Related tags: advertising, brand, consumers, marketing, recent research, social responsibility, trust
Rewards Cards Test the Limits of Customer Loyalty

January 25, 2018 by Eric J. McNulty

How I liberated myself from points and why it matters to your company.

Related tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trends
Four rules for courting the 21st-century customer

November 27, 2017 by Matt Palmquist

In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.

Related tags: analytics, big data, brand, consumer insights, digital marketing, marketing, sales
Uniqlo Addresses Retail Woes with High-Tech Vending Machines

August 15, 2017 by Michelle Gerdes

A small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.

Related tags: brand, consumer trends, digital retail, economy, innovation, retail trends, technology
Chipotle Takes Another Hit to Reputation, Stock Price

July 21, 2017 by Michelle Gerdes

This month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.

Related tags: brand, consumers, internet, millennials, social media, technology, trust
140 Characters Can Make or Break Your Brand

July 20, 2017 by Matt Palmquist

An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.

Related tags: brand, marketing, recent research, research, trust
A Strategist’s Guide to the Digital Grocery

July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick Hodson

As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.

Related tags: brand, consumer insights, consumer packaged goods, consumer products, digital retail
Speed Meets Variety in Amazon’s Deal for Whole Foods

June 16, 2017 by Michelle Gerdes

The $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.

Related tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technology
Connecting the Dots from Brand to Demand

April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. Landry

The best consumer strategies start with knowing where and why people shop for your product.

Related tags: analytics, brand, capabilities, consumer packaged goods, customer segmentation, data, digital marketing
Nir Eyal’s Required Reading

March 8, 2017 by Theodore Kinni

The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.

Related tags: advertising, brand, consumer insights, marketing, psychology
Why augmented reality will be the next revolution in retail

February 27, 2017 by Kamil Klamann and Sekoul Krastev

The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.

Related tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trends

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All articles tagged: brand

Media and telecommunications companies must reinvent customer experience in response to COVID-19

It’s time to stop calling every firm that uses technology a tech company

Niche work if you can get it

Navigating your enterprise into the future

How to discover your organization’s story

How fake news can taint a brand’s image

Rethinking Brand You

Five standards for responsible AI use

The power of price points

Special Isn’t What You Think

Your Company’s Purpose Isn’t to Save the World

Danny Meyer’s recipe for success

Hospitality in Action: Danny Meyer Sets the Table at Union Square Cafe

Closing the Gap between What Consumers Want and What They Get

When Cookie Monster Goes on a Diet

Rewards Cards Test the Limits of Customer Loyalty

Four rules for courting the 21st-century customer

Uniqlo Addresses Retail Woes with High-Tech Vending Machines

Chipotle Takes Another Hit to Reputation, Stock Price

140 Characters Can Make or Break Your Brand

A Strategist’s Guide to the Digital Grocery

Speed Meets Variety in Amazon’s Deal for Whole Foods

Connecting the Dots from Brand to Demand

Nir Eyal’s Required Reading

Why augmented reality will be the next revolution in retail

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