Chipotle Takes Another Hit to Reputation, Stock Price
This month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.
140 Characters Can Make or Break Your Brand
An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt PalmquistA Strategist’s Guide to the Digital Grocery
As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick HodsonSpeed Meets Variety in Amazon’s Deal for Whole Foods
The $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.June 16, 2017 by Michelle GerdesRelated tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technologyConnecting the Dots from Brand to Demand
The best consumer strategies start with knowing where and why people shop for your product.April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. LandryRelated tags: analytics, brand, capabilities, consumer packaged goods, customer segmentation, data, digital marketingNir Eyal’s Required Reading
The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.March 8, 2017 by Theodore KinniWhy Augmented Reality Will Be the Next Revolution in Retail
The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.February 27, 2017 by Kamil Klamann and Sekoul KrastevRelated tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsTurn a Growth Bump into a Boon
Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.February 23, 2017 by Matt PalmquistThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellDoing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt PalmquistA Silver Lining in Gray Markets? It’s Complicated.
Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.January 12, 2017 by Matt PalmquistHow Howard Schultz’s Angel Poised Starbucks for Success
Few have resolved the tension between identity and growth as masterfully as the coffee chain’s CEO.January 10, 2017 by Thomas A. Stewart and Patricia O’ConnellA Renaissance in Marketing?
Technology and advanced analytics are breathing new life into an industry that had grown tired.November 15, 2016 by David MeerRelated tags: advertising, analytics, brand, cmo, data analytics, digital retail, marketing, retail trends, social mediaThe Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.November 10, 2016 by Matt PalmquistRelated tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchThe Art of Customer Delight
The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.November 1, 2016 by Thomas A. Stewart and Patricia O’ConnellWhen Companies Should, and Shouldn’t, Tout Their Global Reach
Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.October 20, 2016 by Matt PalmquistRelated tags: brand, consumer insights, consumer trends, globalization, marketing strategies, multinationalsIt Takes a Village to Raise a Brand
When a product loses consumer appeal, it’s usually because the company’s support system has broken down.October 19, 2016 by Rodger HowellRelated tags: brand, customer experience, digital technologies, IT systems, marketing, store design, supply chainSmall Box Retailers
Target is the latest retailer to double down on mini versions of its stores — and hopes to avoid others’ pitfalls.October 18, 2016 by Michelle GerdesWhen It Comes to Trust, It’s the Little Things
Lasting confidence in a company is built one customer interaction at a time.October 17, 2016 by Eric J. McNultyWhen Customer Loyalty Programs Backfire
Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.October 13, 2016 by Matt PalmquistRelated tags: brand, consumers, consumer trends, marketing, marketing strategies, recent research, researchBranding Evolution
Starbucks undergoes a media makeover.October 10, 2016 by Peter LauriaWhat Can the Cola Wars Teach Us about Brand Loyalty?
In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.August 25, 2016 by Matt PalmquistTailoring Your Approach to Consumers in Different Countries
Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.August 11, 2016 by Matt PalmquistWhat Whole Foods Is Learning by Trading Down
The high-end grocery company is using its newly formed 365 chain to experiment with new business practices.July 29, 2016 by Michelle GerdesThe End of the Affair
Can a controversial dating site regain trust by rebranding itself?July 20, 2016 by Michelle Gerdes
All articles tagged: brand
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