- Companies that prioritize innovation and care in redesigning customer experiences will be best positioned to stay ahead of shifting consumer preferences.
It’s time to stop calling every firm that uses technology a tech company
March 5, 2020 by Thomas A. Stewart and Patricia O’ConnellDefining a company begins by looking at what it produces and sells, not at what enables it to do so.Niche work if you can get it
November 11, 2019 by Thomas A. Stewart and Patricia O’ConnellUnderstanding how specialist companies succeed can help all leaders learn ways to stick to their strategies.Navigating your enterprise into the future
October 22, 2019 by Kate ErikssonUsing a compass as your guide, you can create innovative, nimble partnerships that move your company forward.Related tags: banking, brand, collaboration, company growth, digital disruption, fintechs, innovationHow to discover your organization’s story
July 15, 2019 by Josh LevsAsking questions about what leaders and colleagues value can unearth authentic narratives.How fake news can taint a brand’s image
June 6, 2019 by Matt PalmquistWhen a company’s ads run next to fabricated articles, its reputation suffers.Related tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaRethinking Brand You
May 24, 2019 by Art KleinerExcellence provocateur Tom Peters sharpens the career advice he’s been giving for the past 20 years.Five standards for responsible AI use
December 10, 2018 by Adam Lai and Matt KuperholzBusiness leaders must implement artificial intelligence in a principled way to optimize customer experience and earn people’s trust.Related tags: algorithms and strategy, analytics, artificial intelligence, big data, brand, ceo, customer experienceThe power of price points
October 17, 2018 by Thomas A. Stewart and Patricia O’ConnellCustomer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.Related tags: airline industry, brand, consumers, customer experience, customer segmentation, customer service, strategic planningSpecial Isn’t What You Think
September 21, 2018 by David ClarkeWhat are the four hallmarks of a company that truly stands apart from the rest?Your Company’s Purpose Isn’t to Save the World
September 5, 2018 by Alan SiegelMany companies confuse purpose programs with corporate responsibility. Here’s how to craft an authentic and effective purpose statement.Related tags: brand, business purpose, communication, corporate social responsibility, effectiveness, engagement, marketingDanny Meyer’s recipe for success
June 20, 2018 by Ann GrahamHow the restaurant mogul behind Union Square Cafe, Shake Shack, and many other dining destinations uses culture to drive scale. See also “Building a Culture of Hospitality: Danny Meyer’s Team Prepares for Service.”Hospitality in Action: Danny Meyer Sets the Table at Union Square Cafe
June 20, 2018Scenes from Union Square Cafe as the staff gets ready to open for the day show the company’s culture of “enlightened hospitality” in action. For more insight, read “Danny Meyer’s Recipe for Success.”Closing the Gap between What Consumers Want and What They Get
April 11, 2018 by Amy EmmertPeople want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?Related tags: brand, consumer insights, consumer trends, customer service, digitization, marketing strategies, recent researchWhen Cookie Monster Goes on a Diet
March 9, 2018 by Matt PalmquistConsumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.Related tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustRewards Cards Test the Limits of Customer Loyalty
January 25, 2018 by Eric J. McNultyHow I liberated myself from points and why it matters to your company.Related tags: airline industry, big data, brand, consumers, consumer trends, digital marketing, marketing strategies, retail trendsFour rules for courting the 21st-century customer
November 27, 2017 by Matt PalmquistIn the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.Uniqlo Addresses Retail Woes with High-Tech Vending Machines
August 15, 2017 by Michelle GerdesA small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.Related tags: brand, consumer trends, digital retail, economy, innovation, retail trends, technologyChipotle Takes Another Hit to Reputation, Stock Price
July 21, 2017 by Michelle GerdesThis month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.140 Characters Can Make or Break Your Brand
July 20, 2017 by Matt PalmquistAn informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.A Strategist’s Guide to the Digital Grocery
July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick HodsonAs Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.Speed Meets Variety in Amazon’s Deal for Whole Foods
June 16, 2017 by Michelle GerdesThe $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.Related tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technologyConnecting the Dots from Brand to Demand
April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. LandryThe best consumer strategies start with knowing where and why people shop for your product.Related tags: analytics, brand, capabilities, consumer packaged goods, customer segmentation, data, digital marketingNir Eyal’s Required Reading
March 8, 2017 by Theodore KinniThe author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services.Why augmented reality will be the next revolution in retail
February 27, 2017 by Kamil Klamann and Sekoul KrastevThe Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.Related tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trends
All articles tagged: brand
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