A Strategist’s Guide to the Digital Grocery As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way. July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick Hodson Related tags: brand, consumer insights, consumer packaged goods, consumer products, digital retail
Nir Eyal’s Required Reading The author of Hooked recommends four books for the leaders of consumer companies seeking to create habit-forming products and services. March 8, 2017 by Theodore Kinni Related tags: advertising, brand, consumer insights, marketing, psychology
Turn a Growth Bump into a Boon Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events. February 23, 2017 by Matt Palmquist Related tags: brand, consumer insights, digital marketing, marketing, sales
The Digital Marketing Value Loop INSEAD’s David Dubois on how companies and their customers communicate in the digital age. February 20, 2017 by Shellie Karabell Related tags: brand, consumer insights, consumer products, consumers, data analytics, digital marketing, marketing, marketing strategies, social media, young profs
When Companies Should, and Shouldn’t, Tout Their Global Reach Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms. October 20, 2016 by Matt Palmquist Related tags: brand, consumer insights, consumer trends, globalization, marketing strategies, multinationals
When Consumers Are More Than Customers Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products. March 24, 2016 by Matt Palmquist Related tags: consumer insights, consumer products, digital marketing, digital media
Safety in the Cloud The next generation of cybersecurity prevents attacks by monitoring online behavior — of intruders, customers, and everyone else. See also “How to Use Cybersecurity to Gain a Competitive Advantage.” March 8, 2016 by David Burg and Tom Archer Related tags: analytics, business intelligence, cloud computing, consumer insights, cyber-attacks, cybersecurity, digital strategy, digital technologies, enterprise technologies
OMG! This Online Marketing Campaign Rocks! Companies rolling out social media marketing campaigns should keep their messages casual and general. February 25, 2016 by Matt Palmquist Related tags: advertising, analytics, consumer insights, digital marketing, digital media
