Three ways consumer packaged goods companies can strengthen pricing and promotions
Revising strategies will help businesses to emerge stronger from COVID-19.
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August 7, 2020 by K.B. Clausen and Matt EgolCOVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.Related tags: consumer insights, consumer packaged goods, consumer products, coronavirus, COVID-19, experiences matterReuse and refill: The model that will help consumers quit single-use plastics
July 30, 2020 by Deepali SrivastavaBy moving away from disposable packaging, companies can address the global problem of plastic waste.Using technology to rewire a food business
January 15, 2020 by Ana Paula FloresRoberto Martínez, CEO of PepsiCo Foods Mexico, is capitalizing on digital tools to better understand the needs of new consumers. And he’s not forgetting about the power of empathy.Related tags: agriculture, consumer goods, consumer packaged goods, food, grocery, Inside the Mind of the CEO, marketing, retail, technologyCreating an agile mind-set at PepsiCo
November 1, 2019 by Johannes Evenblij and Janine WaclawskiThe company’s Central and South America unit transformed itself after implementing a more nimble approach that stoked innovation and increased employees’ free time.Convenience Is Key in Last-Mile Delivery around the World
November 26, 2018 by Dominik Baumeister, Peter Kauschke, and Andrew TippingGetting consumers their packages when and where they want them in a cost-effective way is a global need, but shipping solutions vary by region.Related tags: consumer insights, consumer packaged goods, delivery, global perspective, retailing, retail trends, transportationBigger Is No Longer Better When It Comes to Consumer Brands
August 29, 2018 by Kevin ManeyCompanies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.Related tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technologyCompeting for Shoppers’ Habits
April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MoorePwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.Do-It-Yourself Oceaneering
October 25, 2017 by Theodore KinniINSEAD professors W. Chan Kim and Renée Mauborgne deliver the navigation chart needed to reach blue oceans.How Amazon Fuels Deflation
August 30, 2017 by Daniel GrossWhile central banks puzzle about the lack of inflation, the e-commerce giant’s swift move to slash prices at Whole Foods shows how business is keeping prices down.In High Spirits
July 31, 2017 by Akshat Dubey and Rakesh ManiHow to capitalize on the boom in craft liquors.Related tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketingA Strategist’s Guide to the Digital Grocery
July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick HodsonAs Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.Speed Meets Variety in Amazon’s Deal for Whole Foods
June 16, 2017 by Michelle GerdesThe $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.Related tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technologyGet Ready for Eight Surprising Disruptions
May 22, 2017A look at the major challenges and opportunities in your industry. For more insights, read the full collection of trends from Strategy&.Related tags: airline industry, consumer packaged goods, engineering, financial services, healthcare, pharmaceutical, constructionConnecting the Dots from Brand to Demand
April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. LandryThe best consumer strategies start with knowing where and why people shop for your product.Related tags: analytics, brand, capabilities, consumer packaged goods, customer segmentation, data, digital marketingWhy Nestlé Was So Quick to Hire an Outsider CEO
June 29, 2016 by Michelle GerdesIt shouldn’t be surprising that the storied food company brought in a healthcare executive as its next leader.The Shareholder Value Triple Play
March 28, 2016 by Tom Hansson and Abhijeet ShekdarMature food companies need to use aggressive cost reduction, portfolio simplification, and substantially new approaches to growth to deliver competitive returns.
All articles tagged: consumer packaged goods
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