Reimagine your entire brand portfolio
COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
Reuse and refill: The model that will help consumers quit single-use plastics
By moving away from disposable packaging, companies can address the global problem of plastic waste.July 30, 2020 by Deepali SrivastavaUsing technology to rewire a food business
Roberto Martínez, CEO of PepsiCo Foods Mexico, is capitalizing on digital tools to better understand the needs of new consumers. And he’s not forgetting about the power of empathy.January 15, 2020 by Ana Paula FloresRelated tags: agriculture, consumer goods, consumer packaged goods, food, grocery, Inside the Mind of the CEO, marketing, retail, technologyCreating an agile mind-set at PepsiCo
The company’s Central and South America unit transformed itself after implementing a more nimble approach that stoked innovation and increased employees’ free time.November 1, 2019 by Johannes Evenblij and Janine WaclawskiConvenience Is Key in Last-Mile Delivery around the World
Getting consumers their packages when and where they want them in a cost-effective way is a global need, but shipping solutions vary by region.November 26, 2018 by Dominik Baumeister, Peter Kauschke, and Andrew TippingRelated tags: consumer insights, consumer packaged goods, delivery, global perspective, retailing, retail trends, transportationBigger Is No Longer Better When It Comes to Consumer Brands
Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.August 29, 2018 by Kevin ManeyRelated tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technologyCompeting for Shoppers’ Habits
PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MooreDo-It-Yourself Oceaneering
INSEAD professors W. Chan Kim and Renée Mauborgne deliver the navigation chart needed to reach blue oceans.October 25, 2017 by Theodore KinniHow Amazon Fuels Deflation
While central banks puzzle about the lack of inflation, the e-commerce giant’s swift move to slash prices at Whole Foods shows how business is keeping prices down.August 30, 2017 by Daniel GrossIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketingA Strategist’s Guide to the Digital Grocery
As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick HodsonSpeed Meets Variety in Amazon’s Deal for Whole Foods
The $13.7 billion agreement may help both retailers overcome some of their biggest hurdles.June 16, 2017 by Michelle GerdesRelated tags: brand, consumer packaged goods, consumers, consumer trends, deals, retail trends, strategy, technologyGet Ready for Eight Surprising Disruptions
A look at the major challenges and opportunities in your industry. For more insights, read the full collection of trends from Strategy&.May 22, 2017Related tags: airline industry, consumer packaged goods, engineering, financial services, healthcare, pharmaceutical, constructionConnecting the Dots from Brand to Demand
The best consumer strategies start with knowing where and why people shop for your product.April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. LandryRelated tags: analytics, brand, capabilities, consumer packaged goods, customer segmentation, data, digital marketingWhy Nestlé Was So Quick to Hire an Outsider CEO
It shouldn’t be surprising that the storied food company brought in a healthcare executive as its next leader.June 29, 2016 by Michelle GerdesThe Shareholder Value Triple Play
Mature food companies need to use aggressive cost reduction, portfolio simplification, and substantially new approaches to growth to deliver competitive returns.March 28, 2016 by Tom Hansson and Abhijeet Shekdar
All articles tagged: consumer packaged goods
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