The novel In Bed We Cry had early insights into the lives of prosperous working women.

New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.

By moving away from disposable packaging, companies can address the global problem of plastic waste.

Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.

As COVID-19 plunges the world into recession, consumers will be more sensitive to price.

The AR market is predicted to top more than US$1 trillion by 2030. So where’s the killer app that will win over consumers?

The company’s Central and South America unit transformed itself after implementing a more nimble approach that stoked innovation and increased employees’ free time.

João Paulo Ferreira, CEO of Natura, Brazil’s largest cosmetics company, uses the secrets of the Amazon to fuel an ambitious, environmentally responsible expansion agenda.

To differentiate your brand, let a customer focus guide your strategy and operations.

The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”

Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”

Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.

For Shin Sakane, CEO of Japan’s Seven Dreamers Laboratories, the key to innovation is satisfying unrecognized customer needs.

The world’s largest and fastest-growing home appliance company has always moved ahead of technological change. Now, as it enters a world of sensors and artificial intelligence, it is shifting the way it does business yet again.

As the thriving sector matures, new growth strategies will be necessary.

Seven books that will help you kick off 2018 on a sound footing.

Thanks to automation and reshoring, being a frontier nation is even harder than it used to be. See also “Myanmar’s Challenging Pathway to Growth – in Pictures.”

Myanmar’s emergence on the global stage will not follow the same trajectory as other frontier nations. For further insights, read “Myanmar’s Halting Economic Steps onto the Global Stage.”

INSEAD professors W. Chan Kim and Renée Mauborgne deliver the navigation chart needed to reach blue oceans.

The disciplines that enable restructuring of established companies are also essential levers for helping deals succeed.

Wharton professor David Robertson defines a “Third Way” of creating new products and services.

How to capitalize on the boom in craft liquors.

As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.

Your strategy should turn customers into “cross-buyers” of your products and services.