- New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.
- COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
- July 30, 2020 by Deepali SrivastavaBy moving away from disposable packaging, companies can address the global problem of plastic waste.
- Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.
- May 19, 2020 by Denise DahlhoffAs COVID-19 plunges the world into recession, consumers will be more sensitive to price.
- March 9, 2020 by Linda Rodriguez McRobbieThe AR market is predicted to top more than US$1 trillion by 2030. So where’s the killer app that will win over consumers?
- The company’s Central and South America unit transformed itself after implementing a more nimble approach that stoked innovation and increased employees’ free time.
- October 16, 2019 by Richard LapperJoão Paulo Ferreira, CEO of Natura, Brazil’s largest cosmetics company, uses the secrets of the Amazon to fuel an ambitious, environmentally responsible expansion agenda.
- September 17, 2019 by Isaac KrakovskyTo differentiate your brand, let a customer focus guide your strategy and operations.
- January 23, 2019The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”
- January 2, 2019 by Deepa PrahaladProfound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”
- August 29, 2018 by Kevin ManeyCompanies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.
- February 27, 2018 by Bobbie van der ListFor Shin Sakane, CEO of Japan’s Seven Dreamers Laboratories, the key to innovation is satisfying unrecognized customer needs.
- February 26, 2018 by Zhang RuiminThe world’s largest and fastest-growing home appliance company has always moved ahead of technological change. Now, as it enters a world of sensors and artificial intelligence, it is shifting the way it does business yet again.
- As the thriving sector matures, new growth strategies will be necessary.
- December 21, 2017Seven books that will help you kick off 2018 on a sound footing.
- Thanks to automation and reshoring, being a frontier nation is even harder than it used to be. See also “Myanmar’s Challenging Pathway to Growth – in Pictures.”
- December 11, 2017Myanmar’s emergence on the global stage will not follow the same trajectory as other frontier nations. For further insights, read “Myanmar’s Halting Economic Steps onto the Global Stage.”
- October 25, 2017 by Theodore KinniINSEAD professors W. Chan Kim and Renée Mauborgne deliver the navigation chart needed to reach blue oceans.
- The disciplines that enable restructuring of established companies are also essential levers for helping deals succeed.
- August 2, 2017 by Theodore KinniWharton professor David Robertson defines a “Third Way” of creating new products and services.
- How to capitalize on the boom in craft liquors.
- As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.
- March 21, 2017 by Ken FavaroYour strategy should turn customers into “cross-buyers” of your products and services.
- February 20, 2017 by Shellie KarabellINSEAD’s David Dubois on how companies and their customers communicate in the digital age.
All articles tagged: consumer products
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