strategy+businessstrategy+businessstrategy+business
Sign Up for Newsletters
Sign Up for Newsletters
Subscribe to strategy+business
  • STRATEGY
  • LEADERSHIP
  • ORGANIZATIONS & PEOPLE
  • TECH & INNOVATION
  • VIDEOS & MORE
  • EDITOR’S PICKS
    • Editor’s picks

      Seven steps for highly effective deal making

      A crisis of legitimacy

      Featured series

      Inside the Mind of the CEO

      Diversifying the high-tech talent pool

      Pinnacle Group CEO Nina Vaca’s top priorities are to keep growing fast and expand the talent pipeline.
      PwC's Entertainment and Media Outlook

      Ears wide open

      Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.

      Topics

      Business books Consumer & retail Energy & sustainability Healthcare Leadership Manufacturing Organizations & people Strategy Tech & innovation Thought leaders World view
  • MAGAZINE
    • Current Issue
      Past Issues
      Advertise
      About s+b
      Subscribe
    • Quicklinks: PwC's Global Entertainment & Media Outlook Inside the Mind of the CEO
    • Sections

      Business books Consumer & retail Energy & sustainability Healthcare Leadership Manufacturing Organizations & people Strategy Tech & innovation Thought Leaders World view

      Editor's Picks

      Diversifying the high-tech talent pool Ears wide open

      Magazine

      Current Issue Past Issues Advertise About s+b Subscribe

      Multimedia

      All Videos Podcasts Interactives Slideshows Infographics
      Newsletters
      Apps
      My strategy+business

    All articles tagged: consumer products

  • Creating an agile mind-set at PepsiCo

    The company’s Central and South America unit transformed itself after implementing a more nimble approach that stoked innovation and increased employees’ free time.
    November 1, 2019 by Johannes Evenblij and Janine Waclawski
    Related tags: consumer packaged goods, consumer products, culture, innovation, manufacturing
  • A sustainable approach to the beauty business

    João Paulo Ferreira, CEO of Natura, Brazil’s largest cosmetics company, uses the secrets of the Amazon to fuel an ambitious, environmentally responsible expansion agenda.
    October 16, 2019 by Richard Lapper
    Related tags: Brazil, consumer products, consumer trends, environmental policy, innovation, social responsibility, sustainability
  • How to stand out in a crowded marketplace

    To differentiate your brand, let a customer focus guide your strategy and operations.
    September 17, 2019 by Isaac Krakovsky
    Related tags: consumer products, consumers, operations, operations strategy, strategy
  • Changes to the Fortune at the Bottom of the Pyramid

    The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”
    January 23, 2019
    Related tags: consumer insights, consumer products, consumers, consumer trends, global perspective, social responsibility, technology
  • The new fortune at the bottom of the pyramid

    Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”
    January 2, 2019 by Deepa Prahalad
    Related tags: consumer insights, consumer products, consumers, consumer trends, global perspective, social responsibility, technology
  • Bigger Is No Longer Better When It Comes to Consumer Brands

    Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.
    August 29, 2018 by Kevin Maney
    Related tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technology
  • Can a Laundry-Folding Robot Improve Your Life?

    For Shin Sakane, CEO of Japan’s Seven Dreamers Laboratories, the key to innovation is satisfying unrecognized customer needs.
    February 27, 2018 by Bobbie van der List
    Related tags: asia, ceo succession, composites innovation, consumer products, innovation leadership, innovation strategy, japan, materials innovation, new technologies, robotics
  • Why Haier Is Reorganizing Itself around the Internet of Things

    The world’s largest and fastest-growing home appliance company has always moved ahead of technological change. Now, as it enters a world of sensors and artificial intelligence, it is shifting the way it does business yet again.
    February 26, 2018 by Zhang Ruimin
    Related tags: appliance makers, china, consumer products, digital strategy, innovation strategy, internet of things, open innovation, user experience
  • Can Craft Beer Continue to Tap into Growth?

    As the thriving sector matures, new growth strategies will be necessary.
    January 24, 2018 by Akshat Dubey and Rakesh Mani
    Related tags: consumer products, consumer trends, deals, marketing
  • New Year Reading

    Seven books that will help you kick off 2018 on a sound footing.
    December 21, 2017
    Related tags: book reviews, career development, consumer products, growth, innovation, leadership, strategy
  • Myanmar’s Halting Economic Steps onto the Global Stage

    Thanks to automation and reshoring, being a frontier nation is even harder than it used to be. See also “Myanmar’s Challenging Pathway to Growth – in Pictures.”
    December 11, 2017 by Matt Schiavenza and Jeremy Grant
    Related tags: consumer products, economic growth, emerging markets, manufacturing, multinationals, oil and gas
  • Myanmar’s Challenging Pathway to Growth – in Pictures

    Myanmar’s emergence on the global stage will not follow the same trajectory as other frontier nations. For further insights, read “Myanmar’s Halting Economic Steps onto the Global Stage.”
    December 11, 2017
    Related tags: consumer products, economic growth, emerging markets, manufacturing, multinationals, oil and gas
  • Do-It-Yourself Oceaneering

    INSEAD professors W. Chan Kim and Renée Mauborgne deliver the navigation chart needed to reach blue oceans.
    October 25, 2017 by Theodore Kinni
    Related tags: consumer packaged goods, consumer products, growth, strategy
  • Getting Fit for Mergers and Acquisitions

    The disciplines that enable restructuring of established companies are also essential levers for helping deals succeed.
    August 23, 2017 by Deniz Caglar and Michael Connolly
    Related tags: capable dealmaker, consumer products, deals, financial services, fit for growth, manufacturing
  • A Goldilocks approach to innovation

    Wharton professor David Robertson defines a “Third Way” of creating new products and services.
    August 2, 2017 by Theodore Kinni
    Related tags: consumer products, innovation, marketing, technology
  • In High Spirits

    How to capitalize on the boom in craft liquors.
    July 31, 2017 by Akshat Dubey and Rakesh Mani
    Related tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketing
  • A Strategist’s Guide to the Digital Grocery

    As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.
    July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick Hodson
    Related tags: brand, consumer insights, consumer packaged goods, consumer products, digital retail
  • Strategy Talk: What’s Wrong with Cross-Selling, Anyway?

    Your strategy should turn customers into “cross-buyers” of your products and services.
    March 21, 2017 by Ken Favaro
    Related tags: banking, consumer products, consumers, sales, strategy, strategy talk, value proposition
  • The Digital Marketing Value Loop

    INSEAD’s David Dubois on how companies and their customers communicate in the digital age.
    February 20, 2017 by Shellie Karabell
    Related tags: brand, consumer insights, consumer products, consumers, data analytics, digital marketing, marketing, marketing strategies, social media, young profs
  • Megadeals in Consumer Packaged Goods

    How supersized deals are helping the sector respond to challenges.
    February 15, 2017 by J. Neely, Derek Townsend, and Dominic Ricketts
    Related tags: activist investing, consumer products, deals, finance, multinationals
  • A Silver Lining in Gray Markets? It’s Complicated.

    Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.
    January 12, 2017 by Matt Palmquist
    Related tags: brand, consumer products, global trade, manufacturing, recent research, research
  • How Howard Schultz’s Angel Poised Starbucks for Success

    Few have resolved the tension between identity and growth as masterfully as the coffee chain’s CEO.
    January 10, 2017 by Thomas A. Stewart and Patricia O’Connell
    Related tags: brand, ceo, company growth, consumer products, culture, customer service, strategy
  • The Myth of the Coveted Loyal Shopper

    When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.
    December 8, 2016 by Matt Palmquist
    Related tags: consumer products, marketing, retail trends, sales
  • What Can the Cola Wars Teach Us about Brand Loyalty?

    In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
    August 25, 2016 by Matt Palmquist
    Related tags: advertising, brand, consumer products, consumers, marketing, pricing, recent research
  • Is the End Looming for Razor-and-Blades Pricing?

    Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.
    July 21, 2016 by Matt Palmquist
    Related tags: consumer products, consumer trends, digital retail, internet, marketing, pricing, recent research, retail trends, sales, strategy, technology
  • Page 1 2 Next >

Most Popular

  1. 1.10 principles for leadership presence
  2. 2.What happened after India eliminated cash
  3. 3.The remedy for high turnover
  4. 4.10 Principles of Organizational Culture
  5. 5.Becoming your most charismatic self

Elsewhere in s+b

  • What the top innovators get right

    by Barry Jaruzelski, Robert Chwalik, and Brad Goehle
  • Leading a Company That Wants to Change Lives through Sports

    by Ulrich Störk, Nadia Kubis, and Art Kleiner
  • Good Leaders Don’t Disappear

    by Jesse Sostrin
  • Leading a Bionic Transformation

    by Miles Everson, John Sviokla, and Kelly Barnes

Videos, Galleries, & More

  • VideoGMO

    How new leaders can step out of the shadow of a legendary CEO

  • Slideshow

    Three ways to better understand disappointments at work

Business books Consumer & retail Energy & sustainability
Healthcare Leadership Manufacturing
Organizations & people Strategy Tech & innovation
Thought Leaders World view
About s+b Advertise Contact s+b Contact webmaster Permissions
Reprints Subscriptions Newsletters Digital edition & app Current issue
Terms of use Privacy statement PwC website Strategy& website

Follow strategy+business

Facebook Twitter LinkedIn YouTube RSS Apple App Store Google Play

PwCstrategy&

Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

strategy+business is published by certain member firms of the PwC network.

© PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “strategy+business” is a trademark of PwC.