Reimagine your entire brand portfolio
COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
Reuse and refill: The model that will help consumers quit single-use plastics
By moving away from disposable packaging, companies can address the global problem of plastic waste.July 30, 2020 by Deepali SrivastavaThree capabilities will help retailers “win the trip” through and beyond the COVID-19 crisis
Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.June 24, 2020 by Matt Egol and Derek TownsendRelated tags: consumer products, consumers, consumer trends, coronavirus, COVID-19, customer experience, experiences matterCompanies will have to get creative to advance sustainability amid crisis
As COVID-19 plunges the world into recession, consumers will be more sensitive to price.May 19, 2020 by Denise DahlhoffRelated tags: consumer insights, consumer products, consumers, consumer trends, coronavirus, COVID-19, sustainabilityThe long nose of augmented reality
The AR market is predicted to top more than US$1 trillion by 2030. So where’s the killer app that will win over consumers?March 9, 2020 by Linda Rodriguez McRobbieRelated tags: consumer products, consumer trends, customer experience, design, innovation, virtual realityCreating an agile mind-set at PepsiCo
The company’s Central and South America unit transformed itself after implementing a more nimble approach that stoked innovation and increased employees’ free time.November 1, 2019 by Johannes Evenblij and Janine WaclawskiA sustainable approach to the beauty business
João Paulo Ferreira, CEO of Natura, Brazil’s largest cosmetics company, uses the secrets of the Amazon to fuel an ambitious, environmentally responsible expansion agenda.October 16, 2019 by Richard LapperHow to stand out in a crowded marketplace
To differentiate your brand, let a customer focus guide your strategy and operations.September 17, 2019 by Isaac KrakovskyChanges to the Fortune at the Bottom of the Pyramid
The gap between the world’s poorest consumers and others is diminishing. For more insight, read “The New Fortune at the Bottom of the Pyramid.”January 23, 2019The new fortune at the bottom of the pyramid
Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”January 2, 2019 by Deepa PrahaladBigger Is No Longer Better When It Comes to Consumer Brands
Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services — and take on the mass-market giants.August 29, 2018 by Kevin ManeyRelated tags: 3d printing, consumer insights, consumer packaged goods, consumer products, consumers, consumer trends, technologyCan a Laundry-Folding Robot Improve Your Life?
For Shin Sakane, CEO of Japan’s Seven Dreamers Laboratories, the key to innovation is satisfying unrecognized customer needs.February 27, 2018 by Bobbie van der ListWhy Haier Is Reorganizing Itself around the Internet of Things
The world’s largest and fastest-growing home appliance company has always moved ahead of technological change. Now, as it enters a world of sensors and artificial intelligence, it is shifting the way it does business yet again.February 26, 2018 by Zhang RuiminCan Craft Beer Continue to Tap into Growth?
As the thriving sector matures, new growth strategies will be necessary.January 24, 2018 by Akshat Dubey and Rakesh ManiNew Year Reading
Seven books that will help you kick off 2018 on a sound footing.December 21, 2017Related tags: book reviews, career development, consumer products, growth, innovation, leadership, strategyMyanmar’s Halting Economic Steps onto the Global Stage
Thanks to automation and reshoring, being a frontier nation is even harder than it used to be. See also “Myanmar’s Challenging Pathway to Growth – in Pictures.”December 11, 2017 by Matt Schiavenza and Jeremy GrantRelated tags: consumer products, economic growth, emerging markets, manufacturing, multinationals, oil and gasMyanmar’s Challenging Pathway to Growth – in Pictures
Myanmar’s emergence on the global stage will not follow the same trajectory as other frontier nations. For further insights, read “Myanmar’s Halting Economic Steps onto the Global Stage.”December 11, 2017Related tags: consumer products, economic growth, emerging markets, manufacturing, multinationals, oil and gasDo-It-Yourself Oceaneering
INSEAD professors W. Chan Kim and Renée Mauborgne deliver the navigation chart needed to reach blue oceans.October 25, 2017 by Theodore KinniGetting Fit for Mergers and Acquisitions
The disciplines that enable restructuring of established companies are also essential levers for helping deals succeed.August 23, 2017 by Deniz Caglar and Michael ConnollyRelated tags: capable dealmaker, consumer products, deals, financial services, fit for growth, manufacturingA Goldilocks approach to innovation
Wharton professor David Robertson defines a “Third Way” of creating new products and services.August 2, 2017 by Theodore KinniIn High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketingA Strategist’s Guide to the Digital Grocery
As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick HodsonStrategy Talk: What’s Wrong with Cross-Selling, Anyway?
Your strategy should turn customers into “cross-buyers” of your products and services.March 21, 2017 by Ken FavaroRelated tags: banking, consumer products, consumers, sales, strategy, strategy talk, value propositionThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellMegadeals in consumer packaged goods
How supersized deals are helping the sector respond to challenges.February 15, 2017 by J. Neely, Derek Townsend, and Dominic Ricketts
All articles tagged: consumer products
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