A Goldilocks Approach to Innovation
Wharton professor David Robertson defines a “Third Way” of creating new products and services.
In High Spirits
How to capitalize on the boom in craft liquors.July 31, 2017 by Akshat Dubey and Rakesh ManiRelated tags: advertising, consumer packaged goods, consumer products, consumer trends, deals, marketingA Strategist’s Guide to the Digital Grocery
As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick HodsonStrategy Talk: What’s Wrong with Cross-Selling, Anyway?
Your strategy should turn customers into “cross-buyers” of your products and services.March 21, 2017 by Ken FavaroRelated tags: banking, consumer products, consumers, sales, strategy, strategy talk, value propositionThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellMegadeals in Consumer Packaged Goods
How supersized deals are helping the sector respond to challenges.February 15, 2017 by J. Neely, Derek Townsend, and Dominic RickettsA Silver Lining in Gray Markets? It’s Complicated.
Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.January 12, 2017 by Matt PalmquistHow Howard Schultz’s Angel Poised Starbucks for Success
Few have resolved the tension between identity and growth as masterfully as the coffee chain’s CEO.January 10, 2017 by Thomas A. Stewart and Patricia O’ConnellThe Myth of the Coveted Loyal Shopper
When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.December 8, 2016 by Matt PalmquistWhat Can the Cola Wars Teach Us about Brand Loyalty?
In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.August 25, 2016 by Matt PalmquistIs the End Looming for Razor-and-Blades Pricing?
Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.July 21, 2016 by Matt PalmquistRelated tags: consumer products, consumer trends, digital retail, internet, marketing, pricing, recent research, retail trends, sales, strategy, technologyWhy Nestlé Was So Quick to Hire an Outsider CEO
It shouldn’t be surprising that the storied food company brought in a healthcare executive as its next leader.June 29, 2016 by Michelle GerdesThe Shareholder Value Triple Play
Mature food companies need to use aggressive cost reduction, portfolio simplification, and substantially new approaches to growth to deliver competitive returns.March 28, 2016 by Tom Hansson and Abhijeet ShekdarWhen Consumers Are More Than Customers
Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.March 24, 2016 by Matt Palmquist
All articles tagged: consumer products
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