Wharton professor David Robertson defines a “Third Way” of creating new products and services.
- How to capitalize on the boom in craft liquors.
- As Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.
- Your strategy should turn customers into “cross-buyers” of your products and services.March 21, 2017 by Ken Favaro
- INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie Karabell
- How supersized deals are helping the sector respond to challenges.
- Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.January 12, 2017 by Matt Palmquist
- Few have resolved the tension between identity and growth as masterfully as the coffee chain’s CEO.
- When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.December 8, 2016 by Matt Palmquist
- In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.August 25, 2016 by Matt Palmquist
- Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.July 21, 2016 by Matt Palmquist
- It shouldn’t be surprising that the storied food company brought in a healthcare executive as its next leader.June 29, 2016 by Michelle Gerdes
- Mature food companies need to use aggressive cost reduction, portfolio simplification, and substantially new approaches to growth to deliver competitive returns.
- Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.March 24, 2016 by Matt Palmquist
All articles tagged: consumer products