- Facebook’s evolving mission statement is evidence that people are craving smaller communities and niche experiences.
- November 12, 2018 by Daniel AkstIn his new book, economist Joel Waldfogel argues that digitization is ushering in a golden age for both producers and consumers of entertainment.
- The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.
- May 7, 2018 by Christopher VollmerDeveloping new sources of income is a vital strategic imperative.
- April 23, 2018 by Bob WoodsE-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.
- Six years ago, two executives new to their jobs led the strategic transition that remade McGraw-Hill into S&P Global.
- May 8, 2017 by Christopher VollmerCapturing the strategic advantages of fan-centric businesses requires functional transformation.
- How technology endowed with creative intelligence changes the way companies generate and distribute content.
- March 1, 2017 by Laura W. GellerJournalist Dan Ackerman untangles the complicated history of one of the world’s most popular video games.
- January 18, 2017 by Edward H. BakerAuthor Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.
- October 31, 2016 by Catharine P. TaylorBig Marketing Gets Personal
- August 1, 2016 by Munnish PuriThe managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.
- July 5, 2016 by Art KleinerFormer NBC Universal CEO Bob Wright looks back on his two decades at GE — and forward to a post-broadcast, post-cable media world.
- June 7, 2016 by Deborah BothunDelving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.
- June 7, 2016 by Erin ReillyIn order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
- June 7, 2016 by Suvarchala NarayananWhat do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.
- Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
- Three obstacles to extending the reach of the Web — and thereby reducing poverty in developing countries — can be fixed.
- April 14, 2016 by Matt PalmquistDespite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.
- March 24, 2016 by Matt PalmquistCompanies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.
- February 25, 2016 by Matt PalmquistCompanies rolling out social media marketing campaigns should keep their messages casual and general.
- September 9, 2015 by Edward H. BakerMichael Wolff on the resurgence of TV in the digital age.
- July 6, 2015 by Melanie RodierBalancing the immediate desire for personalization with a need to understand more than our immediate environment might ultimately offer the deeper reward.
All articles tagged: digital media
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