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Forget B2C and B2B — We Need B2I
August 22, 2018 by Peter SchwartzIn the fast-approaching world where tailored products and customer experience are a competitive advantage, the old categories of business will be obsolete.Related tags: consumers, customer experience, digital retail, digital strategy, service design, user-centric designToday’s Retail Needs Both Tech and the Human Touch
May 17, 2018 by Steve Barr and Ellen DavisDigital tools can enhance the customer experience, but won’t replace people.Related tags: analytics, consumer insights, customer experience, digital retail, e-commerce, new technologies, retail trendsCompeting for Shoppers’ Habits
April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MoorePwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.The Magic of Predicting Demand from Data
January 15, 2018 by Philipp Berttram, Judith Schneider, and Marc MünchDemand sensing is a key element of a real-time, connected supply chain ecosystem and can kick-start digital transformation.Related tags: automation, consumer insights, consumers, data analytics, digital retail, strategic planning, supply chainA Guide to This Season’s Consumers
December 20, 2017 by Michelle GerdesIn a complicated retail landscape, it is critical for retailers to understand what shoppers are thinking.Uniqlo Addresses Retail Woes with High-Tech Vending Machines
August 15, 2017 by Michelle GerdesA small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.Related tags: brand, consumer trends, digital retail, economy, innovation, retail trends, technologyA Strategist’s Guide to the Digital Grocery
July 10, 2017 by Tim Laseter, Steffen Lauster, and Nick HodsonAs Amazon and Walmart disrupt the grocery industry, smart retailers can compete by plying their wares in a technologically enabled way.Why augmented reality will be the next revolution in retail
February 27, 2017 by Kamil Klamann and Sekoul KrastevThe Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.Related tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsHow Smartphone Apps Influence the Way We Shop
January 19, 2017 by Matt PalmquistConsumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.Related tags: consumers, digital retail, marketing, mobile technology, recent research, retail trends, sales, technologyA Renaissance in Marketing?
November 15, 2016 by David MeerTechnology and advanced analytics are breathing new life into an industry that had grown tired.Related tags: advertising, analytics, brand, cmo, data analytics, digital retail, marketing, retail trends, social mediaTailoring Your Approach to Consumers in Different Countries
August 11, 2016 by Matt PalmquistAppealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.Is the End Looming for Razor-and-Blades Pricing?
July 21, 2016 by Matt PalmquistCompanies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.Related tags: consumer products, consumer trends, digital retail, internet, marketing, pricing, recent research, retail trends, sales, strategy, technologyCracking the Search Engine Code
May 26, 2016 by Matt PalmquistE-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.The Power of Click-to-Call
November 2, 2015 by Shellie KarabellThe fastest-growing marketing channel is the voice telephone — especially when it turns solving a problem into making a sale.
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