The global village needs walls
Facebook’s evolving mission statement is evidence that people are craving smaller communities and niche experiences.
GMO
Why the Digital Era Is a Boon for Pop Culture
November 12, 2018 by Daniel AkstIn his new book, economist Joel Waldfogel argues that digitization is ushering in a golden age for both producers and consumers of entertainment.Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
June 13, 2018 by Christopher Vollmer and Daniel GrossThe company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.The Revenue Stream Revolution in Entertainment and Media
May 7, 2018 by Christopher VollmerDeveloping new sources of income is a vital strategic imperative.Video Gaming Levels Up into a Sport
April 23, 2018 by Bob WoodsE-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.Finance and HR: The Executive Partnership That Transformed a Company
July 24, 2017 by John Berisford and Jack CallahanSix years ago, two executives new to their jobs led the strategic transition that remade McGraw-Hill into S&P Global.Related tags: activist shareholders, cfo, change management, CHRO, company profiles, digital media, media business, turnaroundHow to Make Entertainment and Media Businesses “Fan”-tastic
May 8, 2017 by Christopher VollmerCapturing the strategic advantages of fan-centric businesses requires functional transformation.Related tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesAI is already entertaining you
May 1, 2017 by Deborah Bothun and David LancefieldHow technology endowed with creative intelligence changes the way companies generate and distribute content.The Business of Tetris
March 1, 2017 by Laura W. GellerJournalist Dan Ackerman untangles the complicated history of one of the world’s most popular video games.Buying Our Time
January 18, 2017 by Edward H. BakerAuthor Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.Best Business Books 2016: Marketing
October 31, 2016 by Catharine P. TaylorBig Marketing Gets PersonalRelated tags: advertising, best business books, big data, digital media, marketing, media, retail trends, sales, technologyVineet Jain on Leading India’s Media into the Future
August 1, 2016 by Munnish PuriThe managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.Related tags: advertising, ceo, digital media, emerging markets, entertainment, india, media business, mobile technology, social mediaThe Way the Media Industry Works
July 5, 2016 by Art KleinerFormer NBC Universal CEO Bob Wright looks back on his two decades at GE — and forward to a post-broadcast, post-cable media world.Inside the Outlook
June 7, 2016 by Deborah BothunDelving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.Related tags: advertising, digital marketing, digital media, digital strategy, entertainment, media, media business, researchFan Favorites
June 7, 2016 by Erin ReillyIn order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.India’s Triple Play
June 7, 2016 by Suvarchala NarayananWhat do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.A World of Differences
June 7, 2016 by Chris Lederer and Megan BrownlowEntertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.Related tags: advertising, analytics, digital marketing, digital media, disruption, innovation, internet, marketing, media, media businessWhy Are 4 Billion People without the Internet?
May 31, 2016 by Bahjat El-Darwiche, Mathias Herzog, and Rawia Abdel SamadThree obstacles to extending the reach of the Web — and thereby reducing poverty in developing countries — can be fixed.Related tags: digital media, digital technologies, digital trends, economic growth, emerging economies, emerging markets, internet“We Know Who You Are” Is a Profitable Pitch
April 14, 2016 by Matt PalmquistDespite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.When Consumers Are More Than Customers
March 24, 2016 by Matt PalmquistCompanies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.OMG! This Online Marketing Campaign Rocks!
February 25, 2016 by Matt PalmquistCompanies rolling out social media marketing campaigns should keep their messages casual and general.The Surprising Endurance of the Boob Tube
September 9, 2015 by Edward H. BakerMichael Wolff on the resurgence of TV in the digital age.Eye on Multimedia: Mapping Our World
July 6, 2015 by Melanie RodierBalancing the immediate desire for personalization with a need to understand more than our immediate environment might ultimately offer the deeper reward.Related tags: data, data analytics, digital marketing, digital media, digital strategy, media, ceo, success, economics
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Four fault lines show a fracturing among global consumers.
