The global village needs walls
Facebook’s evolving mission statement is evidence that people are craving smaller communities and niche experiences.
Why the Digital Era Is a Boon for Pop Culture
In his new book, economist Joel Waldfogel argues that digitization is ushering in a golden age for both producers and consumers of entertainment.November 12, 2018 by Daniel AkstOath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.June 13, 2018 by Christopher Vollmer and Daniel GrossThe Revenue Stream Revolution in Entertainment and Media
Developing new sources of income is a vital strategic imperative.May 7, 2018 by Christopher VollmerVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsFinance and HR: The Executive Partnership That Transformed a Company
Six years ago, two executives new to their jobs led the strategic transition that remade McGraw-Hill into S&P Global.July 24, 2017 by John Berisford and Jack CallahanRelated tags: activist shareholders, cfo, change management, CHRO, company profiles, digital media, media business, turnaroundHow to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.May 8, 2017 by Christopher VollmerRelated tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesAI Is Already Entertaining You
How technology endowed with creative intelligence changes the way companies generate and distribute content.May 1, 2017 by Deborah Bothun and David LancefieldThe Business of Tetris
Journalist Dan Ackerman untangles the complicated history of one of the world’s most popular video games.March 1, 2017 by Laura W. GellerBuying Our Time
Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.January 18, 2017 by Edward H. BakerBest Business Books 2016: Marketing
Big Marketing Gets PersonalOctober 31, 2016 by Catharine P. TaylorRelated tags: advertising, best business books, big data, digital media, marketing, media, retail trends, sales, technologyVineet Jain on Leading India’s Media into the Future
The managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.August 1, 2016 by Munnish PuriRelated tags: advertising, ceo, digital media, emerging markets, entertainment, india, media business, mobile technology, social mediaThe Way the Media Industry Works
Former NBC Universal CEO Bob Wright looks back on his two decades at GE — and forward to a post-broadcast, post-cable media world.July 5, 2016 by Art KleinerInside the Outlook
Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.June 7, 2016 by Deborah BothunRelated tags: advertising, digital marketing, digital media, digital strategy, entertainment, media, media business, researchFan Favorites
In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.June 7, 2016 by Erin ReillyIndia’s Triple Play
What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.June 7, 2016 by Suvarchala NarayananA World of Differences
Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.June 7, 2016 by Chris Lederer and Megan BrownlowRelated tags: advertising, analytics, digital marketing, digital media, disruption, innovation, internet, marketing, media, media businessWhy Are 4 Billion People without the Internet?
Three obstacles to extending the reach of the Web — and thereby reducing poverty in developing countries — can be fixed.May 31, 2016 by Bahjat El-Darwiche, Mathias Herzog, and Rawia Abdel SamadRelated tags: digital media, digital technologies, digital trends, economic growth, emerging economies, emerging markets, internet“We Know Who You Are” Is a Profitable Pitch
Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.April 14, 2016 by Matt PalmquistWhen Consumers Are More Than Customers
Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.March 24, 2016 by Matt PalmquistOMG! This Online Marketing Campaign Rocks!
Companies rolling out social media marketing campaigns should keep their messages casual and general.February 25, 2016 by Matt PalmquistThe Surprising Endurance of the Boob Tube
Michael Wolff on the resurgence of TV in the digital age.September 9, 2015 by Edward H. BakerEye on Multimedia: Mapping Our World
Balancing the immediate desire for personalization with a need to understand more than our immediate environment might ultimately offer the deeper reward.July 6, 2015 by Melanie RodierRelated tags: data, data analytics, digital marketing, digital media, digital strategy, media, ceo, success, economics
All articles tagged: digital media
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