Fender hits the right notes
CEO Andy Mooney riffs on the boom in guitar sales during COVID-19 and rethinking business models for the post-pandemic world.
GMO
Is the gig up?
December 17, 2020 by Theodore KinniIn her new book, Boston College professor Juliet Schor reports on the ways that the sharing economy has — and has not — lived up to its initial promise.How to deliver great customer experience at scale
December 7, 2020 by Dutta SatadipThe most effective customer strategies are grounded in active engagement, setting clear expectations and empowering users with options that suit their needs.Related tags: customer experience, customer service, e-commerce, engagement, retail trends, sales, subscription modelWhat people like you like
November 11, 2020 by Theodore KinniIn his new book, MIT Sloan School research fellow Michael Schrage explores the powerful effects of recommendation engines and where they might lead.Related tags: analytics, automation, book reviews, data analytics, digital technologies, e-commerce, user-centric designThe B2B platform revolution
February 12, 2020 by Vicki Huff EckertThe right strategy will allow businesses to take advantage of the value that e-commerce platform providers can offer.Related tags: company growth, digital disruption, e-commerce, innovation, Silicon Valley, technologyThe Rise of the Last-Mile Exchange
July 30, 2018 by Tim Laseter, Andrew Tipping, and Fred DuivenKeeping up with the growing volume of e-commerce will require delivery companies to disrupt their long-standing business model.Related tags: analytics, automation, cloud computing, consumer trends, digital strategy, e-commerce, pricing, supply chain, transportationOath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
June 13, 2018 by Christopher Vollmer and Daniel GrossThe company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.Today’s Retail Needs Both Tech and the Human Touch
May 17, 2018 by Steve Barr and Ellen DavisDigital tools can enhance the customer experience, but won’t replace people.Related tags: analytics, consumer insights, customer experience, digital retail, e-commerce, new technologies, retail trendsVideo Gaming Levels Up into a Sport
April 23, 2018 by Bob WoodsE-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.Competing for Shoppers’ Habits
April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MoorePwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.Best Business Books 2017: Marketing
November 7, 2017 by Catharine P. TaylorSteady ProgressRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesWhy augmented reality will be the next revolution in retail
February 27, 2017 by Kamil Klamann and Sekoul KrastevThe Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.Related tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsMailing It In
July 27, 2016 by Mark GimeinBefore the Internet, the telephone, and the telegraph, the U.S. Postal Service revolutionized communications.You’re a Media Company. Now What?
June 7, 2016 by Deborah Bothun and John SvioklaFour strategies that work in this dynamic new world.Cracking the Search Engine Code
May 26, 2016 by Matt PalmquistE-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.Uncomfortable Truths Don’t Just Go Away
November 30, 2015 by Eric J. McNultyFour ways to better speak truth to power, and for the powerful to hear it.Navigating Retail’s Last Mile
November 9, 2015 by Tim Laseter, Matt Egol, and Scott BauerTo serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.Related tags: e-commerce, retail trendsThe Power of Click-to-Call
November 2, 2015 by Shellie KarabellThe fastest-growing marketing channel is the voice telephone — especially when it turns solving a problem into making a sale.Brick-and-Mortar Retail Is Alive and Well
July 7, 2015 by Shellie KarabellAs growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.Currency Events
June 30, 2015 by Michael SantoliSince its introduction in 2008, bitcoin has enjoyed a rapid and tumultuous rise. Is the digital currency built to last?Brands and Retailers Should Team Up in Emerging Markets
May 11, 2015 by Nikhil Bhandare, Pali Tripathi, and Aparajita KapoorWhen companies “share the shelf,” everyone wins.Crowd Investing: An Emerging Financial Force
April 27, 2015 by Jeffrey RothfederNew platforms linking investors and entrepreneurs could have a dramatic effect on the banking industry and on economic growth.Retail’s Risky New Strategy
March 2, 2015 by Shellie KarabellLuxury tourism will not be the game-changer many retailers are hoping for.Creating What Consumers Want
January 19, 2015 by David Meer, Edward C. Landry, and Samrat SharmaA new approach can help CPG companies introduce products with the right features, price, and packaging.The Truth About Breakthrough Strategies
December 15, 2014 by Ken FavaroYou won’t find them through typical strategic planning, executive retreats, or brainstorming sessions.
All articles tagged: e-commerce
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