The Rise of the Last-Mile Exchange
Keeping up with the growing volume of e-commerce will require delivery companies to disrupt their long-standing business model.
Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.June 13, 2018 by Christopher Vollmer and Daniel GrossRelated tags: advertising, analytics, big data, consumer insights, digital media, digital strategy, diversity, e-commerce, internet, marketing, media, media businessToday’s Retail Needs Both Tech and the Human Touch
Digital tools can enhance the customer experience, but won’t replace people.May 17, 2018 by Steve Barr and Ellen DavisRelated tags: analytics, consumer insights, customer experience, digital retail, e-commerce, new technologies, retail trendsVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsCompeting for Shoppers’ Habits
PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise MooreBest Business Books 2017: Marketing
Steady ProgressNovember 7, 2017 by Catharine P. TaylorRelated tags: advertising, analytics, best business books, cmo, consumer insights, consumer trends, customer service, e-commerce, marketing, marketing strategies, salesWhy Augmented Reality Will Be the Next Revolution in Retail
The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers.February 27, 2017 by Kamil Klamann and Sekoul KrastevRelated tags: analytics, brand, digital marketing, digital retail, digitization, e-commerce, gaming, marketing, retailing, retail trendsMailing It In
Before the Internet, the telephone, and the telegraph, the U.S. Postal Service revolutionized communications.July 27, 2016 by Mark GimeinYou’re a Media Company. Now What?
Four strategies that work in this dynamic new world.June 7, 2016 by Deborah Bothun and John SvioklaCracking the Search Engine Code
E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable.May 26, 2016 by Matt PalmquistUncomfortable Truths Don’t Just Go Away
Four ways to better speak truth to power, and for the powerful to hear it.November 30, 2015 by Eric J. McNultyNavigating Retail’s Last Mile
To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.November 9, 2015 by Tim Laseter, Matt Egol, and Scott BauerRelated tags: e-commerce, retail trendsThe Power of Click-to-Call
The fastest-growing marketing channel is the voice telephone — especially when it turns solving a problem into making a sale.November 2, 2015 by Shellie KarabellBrick-and-Mortar Retail Is Alive and Well
As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.July 7, 2015 by Shellie KarabellCurrency Events
Since its introduction in 2008, bitcoin has enjoyed a rapid and tumultuous rise. Is the digital currency built to last?June 30, 2015 by Michael SantoliBrands and Retailers Should Team Up in Emerging Markets
When companies “share the shelf,” everyone wins.May 11, 2015 by Nikhil Bhandare, Pali Tripathi, and Aparajita KapoorCrowd Investing: An Emerging Financial Force
New platforms linking investors and entrepreneurs could have a dramatic effect on the banking industry and on economic growth.April 27, 2015 by Jeffrey RothfederRetail’s Risky New Strategy
Luxury tourism will not be the game-changer many retailers are hoping for.March 2, 2015 by Shellie KarabellCreating What Consumers Want
A new approach can help CPG companies introduce products with the right features, price, and packaging.January 19, 2015 by David Meer, Edward C. Landry, and Samrat SharmaThe Truth About Breakthrough Strategies
You won’t find them through typical strategic planning, executive retreats, or brainstorming sessions.December 15, 2014 by Ken FavaroBest Business Books 2014: Economics
All Things Being UnequalNovember 11, 2014 by Daniel GrossCan Media Firms Become Digital Video Mavens?
Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.November 10, 2014 by Christopher Vollmer, Sebastian Blum, and Kristina BenninWhere Are the Sinkholes in Your Strategy?
Answering two critical questions will fortify your company’s strategy—and your ability to implement it.August 14, 2014 by Ken FavaroThe Amazon Model: If You Can’t Beat ’Em, Work with ’Em
A company that collaborates with its rivals can create more business for itself.June 2, 2014 by Matt PalmquistDeals That Transform Companies
How to shift your business model with M&A integration.May 26, 2014 by Gregg Nahass
All articles tagged: e-commerce
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