Transforming TV by going back to the future
For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.
The Greatest Showman on Earth
Robert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.August 14, 2019 by Theodore KinniRelated tags: advertising, book reviews, entertainment, innovators, marketing, marketing strategies, mediaThe kidtech is all right
Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.May 13, 2019 by Daniel GrossMaking connections with the new digital consumer
To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.May 6, 2019 by Dan Bunyan and Karim SarkisEars wide open
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.April 29, 2019 by Bob WoodsE-Sports Is Beating the Competition
As the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.January 24, 2019 by Bob WoodsWhy the Digital Era Is a Boon for Pop Culture
In his new book, economist Joel Waldfogel argues that digitization is ushering in a golden age for both producers and consumers of entertainment.November 12, 2018 by Daniel AkstThe Podcasting Revenue Boom Has Started
As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.October 18, 2018 by Bob WoodsGutenberg’s Revenge
Why books are the only form of physical media whose sales are growing.August 9, 2018 by Bob WoodsOath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.June 13, 2018 by Christopher Vollmer and Daniel GrossThe Revenue Stream Revolution in Entertainment and Media
Developing new sources of income is a vital strategic imperative.May 7, 2018 by Christopher VollmerNBA Commissioner Adam Silver Has a Game Plan
Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.April 30, 2018 by Christopher Vollmer and Daniel GrossVideo Gaming Levels Up into a Sport
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.April 23, 2018 by Bob WoodsFailure is an option
Being willing to take risks and embrace uncertainty is vital for the success of digital transformations.March 12, 2018 by Tom PuthiyamadamRelated tags: culture, digital strategy, digital technologies, digital trends, digitization, media, transformationMovie Theatres Take Steps to Disrupt Themselves
To address slow growth, multiplexes are replacing humans with machines, and popcorn and soda with gourmet treats.September 7, 2017 by Daniel GrossHow to Make Entertainment and Media Businesses “Fan”-tastic
Capturing the strategic advantages of fan-centric businesses requires functional transformation.May 8, 2017 by Christopher VollmerRelated tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesThe Perils and Promise of Working at Home
The lessons behind that viral BBC interview.March 13, 2017 by Michelle GerdesThe Business of Tetris
Journalist Dan Ackerman untangles the complicated history of one of the world’s most popular video games.March 1, 2017 by Laura W. GellerCan Radio Survive in the Era of Self-Driving Cars?
Radio companies may be better positioned than they realize to provide entertainment to commuters, but they’ll need to rethink their business models.February 21, 2017 by Daniel Eckert, Gregory Boyer, and Huw ThomasQuantifying Entertainment
How the science of big data analytics can contribute to the art of producing movie and TV content.January 26, 2017 by Todd Supplee and Alex MannellaBuying Our Time
Author Tim Wu argues that the Internet’s descent into clickbait and trivia is only the latest chapter in a long history of advertisers grabbing our attention.January 18, 2017 by Edward H. BakerVirtual Reality’s Uncertain Picture
The growing array of immersive entertainment experiences carries unforeseen implications for content owners and creators.December 20, 2016 by Daniel Eckert and Matthew LiebermanBest Business Books 2016: Marketing
Big Marketing Gets PersonalOctober 31, 2016 by Catharine P. TaylorRelated tags: advertising, best business books, big data, digital media, marketing, media, retail trends, sales, technologyThe Marketer’s Dilemma
To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.October 24, 2016 by Christopher Vollmer, Kristina Bennin, and Deborah BothunBranding Evolution
Starbucks undergoes a media makeover.October 10, 2016 by Peter Lauria
All articles tagged: media
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