Giving CFOs more power in the marketing ecosystem
Can chief financial officers help companies make the most of their investments in digital advertising?
GMO
The future of sports fandom
January 25, 2021 by Kevin ManeyCOVID-19 has ushered in an era in sports watching that will be more interactive and creative in blending real-life and virtual experiences.Forward to normal
October 27, 2020 by Dan Bunyan and Vikram DhaliwalEntertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.Media and telecommunications companies must reinvent customer experience in response to COVID-19
August 3, 2020 by Prateek Sinha and Wilson ChowCompanies that prioritize innovation and care in redesigning customer experiences will be best positioned to stay ahead of shifting consumer preferences.Related tags: brand, coronavirus, COVID-19, customer experience, experiences matter, media, technology, telecommunicationsThe clear Sky strategy
July 15, 2020 by David Lancefield and Daniel GrossJeremy Darroch, the CEO of global television company Sky, believes consistent renewal and reinvention is the key to relevance in the age of streaming.Related tags: advertising, broadcasting, digitization, entertainment, media, PwC's Entertainment & Media OutlookTransforming TV by going back to the future
August 29, 2019 by David LancefieldFor virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.Related tags: advertising, digitization, media, PwC's Entertainment & Media Outlook, television, transformationThe Greatest Showman on Earth
August 14, 2019 by Theodore KinniRobert Wilson’s biography of P.T. Barnum seeks to balance the humbug and hucksterism with business success and good works.Related tags: advertising, book reviews, entertainment, innovators, marketing, marketing strategies, mediaThe kidtech is all right
May 13, 2019 by Daniel GrossDylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.Related tags: advertising, digital business models, marketing, media, privacy, PwC's Entertainment & Media OutlookMaking connections with the new digital consumer
May 6, 2019 by Dan Bunyan and Karim SarkisTo thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.Ears wide open
April 29, 2019 by Bob WoodsVoice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.E-Sports Is Beating the Competition
January 24, 2019 by Bob WoodsAs the industry continues to find its footing as a business, competitive video gaming has emerged as the fastest-growing sector in the global sports business.Why the Digital Era Is a Boon for Pop Culture
November 12, 2018 by Daniel AkstIn his new book, economist Joel Waldfogel argues that digitization is ushering in a golden age for both producers and consumers of entertainment.The Podcasting Revenue Boom Has Started
October 18, 2018 by Bob WoodsAs advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.Gutenberg’s Revenge
August 9, 2018 by Bob WoodsWhy books are the only form of physical media whose sales are growing.Oath CEO Tim Armstrong Believes in the Promise of the Mobile Consumer
June 13, 2018 by Christopher Vollmer and Daniel GrossThe company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.The Revenue Stream Revolution in Entertainment and Media
May 7, 2018 by Christopher VollmerDeveloping new sources of income is a vital strategic imperative.NBA Commissioner Adam Silver Has a Game Plan
April 30, 2018 by Christopher Vollmer and Daniel GrossGlobal growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.Video Gaming Levels Up into a Sport
April 23, 2018 by Bob WoodsE-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.Failure is an option
March 12, 2018 by Tom PuthiyamadamBeing willing to take risks and embrace uncertainty is vital for the success of digital transformations.Related tags: culture, digital strategy, digital technologies, digital trends, digitization, media, transformationMovie Theatres Take Steps to Disrupt Themselves
September 7, 2017 by Daniel GrossTo address slow growth, multiplexes are replacing humans with machines, and popcorn and soda with gourmet treats.How to Make Entertainment and Media Businesses “Fan”-tastic
May 8, 2017 by Christopher VollmerCapturing the strategic advantages of fan-centric businesses requires functional transformation.Related tags: advertising, analytics, capabilities, digital media, digitization, marketing, media, salesThe Perils and Promise of Working at Home
March 13, 2017 by Michelle GerdesThe lessons behind that viral BBC interview.The Business of Tetris
March 1, 2017 by Laura W. GellerJournalist Dan Ackerman untangles the complicated history of one of the world’s most popular video games.Can Radio Survive in the Era of Self-Driving Cars?
February 21, 2017 by Daniel Eckert, Gregory Boyer, and Huw ThomasRadio companies may be better positioned than they realize to provide entertainment to commuters, but they’ll need to rethink their business models.Quantifying Entertainment
January 26, 2017 by Todd Supplee and Alex MannellaHow the science of big data analytics can contribute to the art of producing movie and TV content.
All articles tagged: media
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