Electronic word-of-mouth can make or break a product launch
It’s the sentiment, not the volume, of posts that matters.
Keep your CSR programs on track
Corporate social responsibility can be tricky, especially for multinationals. A new study lays out some guidance.August 8, 2019 by Matt PalmquistHow fake news can taint a brand’s image
When a company’s ads run next to fabricated articles, its reputation suffers.June 6, 2019 by Matt PalmquistRelated tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaThe hidden perils of temp turnover
In the gig economy, more companies are employing temporary workers for greater flexibility. But that strategy comes at a cost.May 2, 2019 by Matt PalmquistThe silver lining of an aging population
Economists often warn that an abundance of elders will be problematic for the economy. But new research shows that such a demographic shift could be a good thing.March 4, 2019 by Matt PalmquistRelated tags: age wave, careers, demographics, economy, recent research, skills, social responsibilityHow to Tell When It’s Quittin’ Time
To deter turnover, managers can watch for the behaviors that employees exhibit when they are considering leaving.January 31, 2019 by Matt PalmquistRelated tags: human capital, human resources, management strategies, personnel, recent research, talent, turnoverThe Jolly and Folly of Holiday Decor for Retailers
Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.December 21, 2018 by Matt PalmquistTry a New Hiring Framework to Attract Knowledge Stars
Traditional HR practices won’t suffice when firms seek to attract the sometimes quirky, and always necessary, idea people.November 15, 2018 by Matt PalmquistWhat happens when the salary-secrecy taboo is broken?
Employees who know what their bosses earn work harder, but the opposite is true if their colleague’s paycheck is bigger.October 25, 2018 by Matt PalmquistRelated tags: behavioral science, employee engagement, employee trends, human resources, leadership, motivation, recent researchWorkplace Perks: Wasteful Indulgence or Powerful Profit Driver?
A study of firms in 43 countries finds that treating employees well pays off.August 20, 2018 by Matt PalmquistThe Unfunny Side of Wisecracking Bosses
Although supervisors’ humor can boost workplace morale, too many jokes or the wrong sort can leave employees feeling disengaged and more apt to break the rules.July 2, 2018 by Matt PalmquistRelated tags: behavioral science, business integrity, communication, dialogue, leadership, leadership development, recent researchCould Iceland Win the 2018 FIFA World Cup?
The ability of a small country to field a world-class soccer team can teach businesses about the power of good management for team building.June 13, 2018 by Deborah UngerThe Balancing Act of Corporate Social Responsibility Programs
Employees often take a pay cut to participate in CSR programs, but many do so to gain career skills.May 31, 2018 by Matt PalmquistThe Risks and Costs of Cyber-Attacks
High-profile companies that frequently use consumer data are targets, and negative effects linger for years.May 9, 2018 by Matt PalmquistClosing the Gap between What Consumers Want and What They Get
People want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?April 11, 2018 by Amy EmmertRelated tags: brand, consumer insights, consumer trends, customer service, digitization, marketing strategies, recent researchWhen Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt PalmquistRelated tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustCan Workaholism Be Good for You?
For people who put in long hours but love their jobs, a sense of fulfillment seems to offset unhealthy stress.January 18, 2018 by Matt PalmquistRelated tags: cost management, healthcare, leadership, organizational behavior, recent research, turnover, work-life balanceWant More Ethical Employees? Give ’Em a Nudge
A subtle suggestion from management can positively influence employee behavior, but a heavy-handed approach is likely to backfire.October 26, 2017 by Matt PalmquistDoes Online Crowdfunding Reward Actual Innovation?
Although crowdfunding has been hailed as a brilliant new tool for edgy entrepreneurs, Internet investors tend to back safer, less groundbreaking products.September 27, 2017 by Matt PalmquistLooking for a Better IT Project Manager? Try the Hybrid Model
As business and technology strategies become more integrated, companies need an IT manager who can watch the bottom line and communicate, as well as do the hard coding.August 24, 2017 by Matt Palmquist140 Characters Can Make or Break Your Brand
An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt PalmquistNext-Level Cybersecurity: Preparing for Internet Shutdown
Companies around the world need a comprehensive plan in place to ensure that critical business can still get done in the case of a prolonged Web outage.June 29, 2017 by Matt PalmquistYour Next Corporate Leader Should Have a Pilot’s License
CEOs who fly planes in their spare time take on risks and seek out new experiences, traits that lead them to preside over firms with better innovation outcomes.May 18, 2017 by Matt PalmquistFor Startups, Giving Up Control Is Key to Creating Value
Young firms are valued significantly higher and attract more financing after their founders relinquish some power.April 19, 2017 by Matt PalmquistRelated tags: ceo, company growth, corporate leaders, deals, investors, leaders, recent research, startups, venture capitalHow TiVo Confronted the Disruptor’s Dilemma
Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.March 23, 2017 by Matt Palmquist
All articles tagged: recent research
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