Closing the Gap between What Consumers Want and What They Get
People want more human touch in their shopping experiences, but in this increasingly digital, automated world, how can brands deliver?
When Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt PalmquistRelated tags: advertising, brand, consumers, marketing, recent research, social responsibility, trustCan Workaholism Be Good for You?
For people who put in long hours but love their jobs, a sense of fulfillment seems to offset unhealthy stress.January 18, 2018 by Matt PalmquistRelated tags: cost management, healthcare, leadership, organizational behavior, recent research, turnover, work-life balanceWant More Ethical Employees? Give ’Em a Nudge
A subtle suggestion from management can positively influence employee behavior, but a heavy-handed approach is likely to backfire.October 26, 2017 by Matt PalmquistDoes Online Crowdfunding Reward Actual Innovation?
Although crowdfunding has been hailed as a brilliant new tool for edgy entrepreneurs, Internet investors tend to back safer, less groundbreaking products.September 27, 2017 by Matt PalmquistLooking for a Better IT Project Manager? Try the Hybrid Model
As business and technology strategies become more integrated, companies need an IT manager who can watch the bottom line and communicate, as well as do the hard coding.August 24, 2017 by Matt Palmquist140 Characters Can Make or Break Your Brand
An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt PalmquistNext-Level Cybersecurity: Preparing for Internet Shutdown
Companies around the world need a comprehensive plan in place to ensure that critical business can still get done in the case of a prolonged Web outage.June 29, 2017 by Matt PalmquistYour Next Corporate Leader Should Have a Pilot’s License
CEOs who fly planes in their spare time take on risks and seek out new experiences, traits that lead them to preside over firms with better innovation outcomes.May 18, 2017 by Matt PalmquistFor Startups, Giving Up Control Is Key to Creating Value
Young firms are valued significantly higher and attract more financing after their founders relinquish some power.April 19, 2017 by Matt PalmquistRelated tags: ceo, company growth, corporate leaders, deals, investors, leaders, recent research, startups, venture capitalHow TiVo Confronted the Disruptor’s Dilemma
Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.March 23, 2017 by Matt PalmquistHow Strategy Talk Creates Value
Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price.February 16, 2017 by Matt PalmquistReturn on Design
Companies that receive awards for product design see an immediate uptick in stock price.February 9, 2017 by Matt PalmquistDoing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt PalmquistSorting through Corporate Protest Tactics
Activist groups’ ideological stance, as well as a company’s own characteristics, shape the types of strategies used to effect change.January 26, 2017 by Matt PalmquistRelated tags: activist investor, consumers, corporate social responsibility, governance, integrity, recent researchHow Smartphone Apps Influence the Way We Shop
Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.January 19, 2017 by Matt PalmquistRelated tags: consumers, digital retail, marketing, mobile technology, recent research, retail trends, sales, technologyA Silver Lining in Gray Markets? It’s Complicated.
Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.January 12, 2017 by Matt PalmquistUnderstanding the “Ricochet Effect” of Bad News
Profit warnings not only hurt a company’s domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.December 22, 2016 by Matt PalmquistFemale CEOs: A Steady Hand at the Wheel
The number of women presiding over large companies still lags far behind men, yet the firms they lead tend to be more risk averse and more profitable over the long term.December 15, 2016 by Matt PalmquistWant an Innovative Culture? Be Kind to Your Creative Thinkers
Companies with employee-friendly policies produce more patents, which shareholders highly value and result in long-term financial benefits.December 1, 2016 by Matt PalmquistRelated tags: culture, human resources, innovation, innovative companies, recent research, research, talent developmentJoint-Venture Road Map for the Little(r) Guy
International partnerships can put parties at odds, but there are ways for smaller firms to avoid common conflicts and stick up for themselves.November 17, 2016 by Matt PalmquistThe Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.November 10, 2016 by Matt PalmquistRelated tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchSerendipity in the Cloud
Shifting from physical to virtual data platforms can reduce companies’ costs and improve sustainability.November 3, 2016 by Matt PalmquistDelivering Bad News Weighs on HR Staff
Managers can recognize and mitigate the stress experienced by employees responsible for “necessary evils” such as laying off colleagues.October 27, 2016 by Matt PalmquistWhen Customer Loyalty Programs Backfire
Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.October 13, 2016 by Matt PalmquistRelated tags: brand, consumers, consumer trends, marketing, marketing strategies, recent research, research
All articles tagged: recent research
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