- Corporate charity campaigns and donations are popular marketing tools. But do they pay off?
Caveat emptor, CEO
March 6, 2020 by Theodore KinniA short list of questions can help leaders avoid the potentially harmful consequences of flawed management studies.Related tags: academics, decision making, experts, leadership, management strategies, research, strategySocial science’s lessons for business
April 18, 2019 by Julia HobsbawmBig data is giving a soft science a hard edge, from which business can gain important insights — if those insights are properly put in context.How Tech Market Makers Build Value
December 10, 2018 by Marc SuidanThe key ingredients to success are smart deals, purposeful research and development, and a distinctive culture that is friendly to innovation.Making Change Is Not a Matter of Willpower
August 30, 2018 by Shellie KarabellResearch emphasizes the need to uncover old habits that are blocking transformation.Related tags: change management, culture, leadership, neuroscience, organization culture, research, transformationSurvey: Help Us Understand Corporate Culture
November 28, 2017 by Carolin OelschlegelThere is still a great deal to learn about organizational behavior — and you can help make those discoveries.The Next Big Technology Could Be Nanomaterials
July 26, 2017 by Jeffrey RothfederDiscoveries surrounding a new class of impossibly small and improbably powerful compounds could reshape the materials industry — and the world around us.Related tags: 3d printing, disruption, green technology, innovation, manufacturing, nanomaterials, research and development, research140 Characters Can Make or Break Your Brand
July 20, 2017 by Matt PalmquistAn informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.Struggling to be heard: How women can overcome bias
June 26, 2017 by Shellie KarabellUnder a microscope in business school and the workplace, women tend to withdraw. Here are ways to surmount that and other barriers to the C-suite.Related tags: coaching, communication, diversity, employee engagement, personal development, research, womenReturn on Design
February 9, 2017 by Matt PalmquistCompanies that receive awards for product design see an immediate uptick in stock price.A Silver Lining in Gray Markets? It’s Complicated.
January 12, 2017 by Matt PalmquistAlthough manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.Understanding the “Ricochet Effect” of Bad News
December 22, 2016 by Matt PalmquistProfit warnings not only hurt a company’s domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.Female CEOs: A Steady Hand at the Wheel
December 15, 2016 by Matt PalmquistThe number of women presiding over large companies still lags far behind men, yet the firms they lead tend to be more risk averse and more profitable over the long term.Want an Innovative Culture? Be Kind to Your Creative Thinkers
December 1, 2016 by Matt PalmquistCompanies with employee-friendly policies produce more patents, which shareholders highly value and result in long-term financial benefits.Related tags: culture, human resources, innovation, innovative companies, recent research, research, talent developmentJoint-Venture Road Map for the Little(r) Guy
November 17, 2016 by Matt PalmquistInternational partnerships can put parties at odds, but there are ways for smaller firms to avoid common conflicts and stick up for themselves.The Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
November 10, 2016 by Matt PalmquistThe use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.Related tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchSoftware-as-a-Catalyst
October 25, 2016 by Barry Jaruzelski, Volker Staack, and Aritomo ShinozakiThe world’s largest innovators are shifting the focus of their R&D investments from products to programming. See also “How Non-Tech Companies Are Joining the Software Revolution — in Pictures."Related tags: agriculture, automakers, capabilities, digitization, global innovation 1000, innovation, manufacturing, research, technologyWhen Customer Loyalty Programs Backfire
October 13, 2016 by Matt PalmquistCustomers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.Related tags: brand, consumers, consumer trends, marketing, marketing strategies, recent research, researchWhat Does the Rise of 3D Printing Mean for Global Companies?
October 6, 2016 by Matt PalmquistWith manufacturing put into the hands of small firms and even consumers, traditional value chains may no longer be as advantageous.Related tags: 3d printing, disruption, innovation, manufacturing, recent research, research, supply chainManagers Need to Understand Their Sales Reps’ Cultural Values
September 22, 2016 by Matt PalmquistEmployees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.Putting Your (Charitable) Money Where Your Market Is
June 30, 2016 by Matt PalmquistManufacturing and service firms differ in their approach to domestic and international philanthropy.Inside the Outlook
June 7, 2016 by Deborah BothunDelving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.Related tags: advertising, digital marketing, digital media, digital strategy, entertainment, media, media business, researchA Side Effect of Imports: They Encourage Homegrown Innovation
April 28, 2016 by Matt PalmquistLarge U.S. firms react to competition from high-quality foreign importers by investing more in their own R&D efforts and producing more patents.Related tags: emerging markets, innovation, innovative companies, research and development, researchRolling with the Changes in R&D
March 3, 2016 by Matt PalmquistA study describes how companies can adopt a flexible innovation strategy that is responsive to changes in rapidly shifting markets.Weak Links in the Chain
January 21, 2016 by Matt PalmquistFlexible, adaptive supply chain management is an overlooked but vital component of a company’s overall innovation strategy.
All articles tagged: research
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