All articles tagged: research

Corporate charity campaigns and donations are popular marketing tools. But do they pay off?

A short list of questions can help leaders avoid the potentially harmful consequences of flawed management studies.

Big data is giving a soft science a hard edge, from which business can gain important insights — if those insights are properly put in context.

The key ingredients to success are smart deals, purposeful research and development, and a distinctive culture that is friendly to innovation.

Research emphasizes the need to uncover old habits that are blocking transformation.

There is still a great deal to learn about organizational behavior — and you can help make those discoveries.

Discoveries surrounding a new class of impossibly small and improbably powerful compounds could reshape the materials industry — and the world around us.

An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.

Under a microscope in business school and the workplace, women tend to withdraw. Here are ways to surmount that and other barriers to the C-suite.

Companies that receive awards for product design see an immediate uptick in stock price.

Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.

Profit warnings not only hurt a company’s domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.

The number of women presiding over large companies still lags far behind men, yet the firms they lead tend to be more risk averse and more profitable over the long term.

Companies with employee-friendly policies produce more patents, which shareholders highly value and result in long-term financial benefits.

International partnerships can put parties at odds, but there are ways for smaller firms to avoid common conflicts and stick up for themselves.

The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.

The world’s largest innovators are shifting the focus of their R&D investments from products to programming. See also “How Non-Tech Companies Are Joining the Software Revolution — in Pictures."

Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.

With manufacturing put into the hands of small firms and even consumers, traditional value chains may no longer be as advantageous.

Employees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.

Manufacturing and service firms differ in their approach to domestic and international philanthropy.

Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.

Large U.S. firms react to competition from high-quality foreign importers by investing more in their own R&D efforts and producing more patents.

A study describes how companies can adopt a flexible innovation strategy that is responsive to changes in rapidly shifting markets.

Flexible, adaptive supply chain management is an overlooked but vital component of a company’s overall innovation strategy.