A deep dive into cause-related marketing
Corporate charity campaigns and donations are popular marketing tools. But do they pay off?
Caveat emptor, CEO
A short list of questions can help leaders avoid the potentially harmful consequences of flawed management studies.March 6, 2020 by Theodore KinniRelated tags: academics, decision making, experts, leadership, management strategies, research, strategySocial science’s lessons for business
Big data is giving a soft science a hard edge, from which business can gain important insights — if those insights are properly put in context.April 18, 2019 by Julia HobsbawmHow Tech Market Makers Build Value
The key ingredients to success are smart deals, purposeful research and development, and a distinctive culture that is friendly to innovation.December 10, 2018 by Marc SuidanMaking Change Is Not a Matter of Willpower
Research emphasizes the need to uncover old habits that are blocking transformation.August 30, 2018 by Shellie KarabellRelated tags: change management, culture, leadership, neuroscience, organization culture, research, transformationSurvey: Help Us Understand Corporate Culture
There is still a great deal to learn about organizational behavior — and you can help make those discoveries.November 28, 2017 by Carolin OelschlegelThe Next Big Technology Could Be Nanomaterials
Discoveries surrounding a new class of impossibly small and improbably powerful compounds could reshape the materials industry — and the world around us.July 26, 2017 by Jeffrey RothfederRelated tags: 3d printing, disruption, green technology, innovation, manufacturing, nanomaterials, research and development, research140 Characters Can Make or Break Your Brand
An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt PalmquistStruggling to Be Heard: How Women Can Overcome Bias
Under a microscope in business school and the workplace, women tend to withdraw. Here are ways to surmount that and other barriers to the C-suite.June 26, 2017 by Shellie KarabellRelated tags: coaching, communication, diversity, employee engagement, personal development, research, womenReturn on Design
Companies that receive awards for product design see an immediate uptick in stock price.February 9, 2017 by Matt PalmquistA Silver Lining in Gray Markets? It’s Complicated.
Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.January 12, 2017 by Matt PalmquistUnderstanding the “Ricochet Effect” of Bad News
Profit warnings not only hurt a company’s domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.December 22, 2016 by Matt PalmquistFemale CEOs: A Steady Hand at the Wheel
The number of women presiding over large companies still lags far behind men, yet the firms they lead tend to be more risk averse and more profitable over the long term.December 15, 2016 by Matt PalmquistWant an Innovative Culture? Be Kind to Your Creative Thinkers
Companies with employee-friendly policies produce more patents, which shareholders highly value and result in long-term financial benefits.December 1, 2016 by Matt PalmquistRelated tags: culture, human resources, innovation, innovative companies, recent research, research, talent developmentJoint-Venture Road Map for the Little(r) Guy
International partnerships can put parties at odds, but there are ways for smaller firms to avoid common conflicts and stick up for themselves.November 17, 2016 by Matt PalmquistThe Pros and (Mostly) Cons of Cracking Wise in Online Job Ads
The use of humor in job listings posted on the Internet can grab people’s attention, but it may turn them off to the actual job and company being advertised.November 10, 2016 by Matt PalmquistRelated tags: advertising, brand, digital marketing, human resources, marketing, recent research, researchSoftware-as-a-Catalyst
The world’s largest innovators are shifting the focus of their R&D investments from products to programming. See also “How Non-Tech Companies Are Joining the Software Revolution — in Pictures."October 25, 2016 by Barry Jaruzelski, Volker Staack, and Aritomo ShinozakiRelated tags: agriculture, automakers, capabilities, digitization, global innovation 1000, innovation, manufacturing, research, technologyWhen Customer Loyalty Programs Backfire
Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases.October 13, 2016 by Matt PalmquistRelated tags: brand, consumers, consumer trends, marketing, marketing strategies, recent research, researchWhat Does the Rise of 3D Printing Mean for Global Companies?
With manufacturing put into the hands of small firms and even consumers, traditional value chains may no longer be as advantageous.October 6, 2016 by Matt PalmquistRelated tags: 3d printing, disruption, innovation, manufacturing, recent research, research, supply chainManagers Need to Understand Their Sales Reps’ Cultural Values
Employees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.September 22, 2016 by Matt PalmquistPutting Your (Charitable) Money Where Your Market Is
Manufacturing and service firms differ in their approach to domestic and international philanthropy.June 30, 2016 by Matt PalmquistInside the Outlook
Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.June 7, 2016 by Deborah BothunRelated tags: advertising, digital marketing, digital media, digital strategy, entertainment, media, media business, researchA Side Effect of Imports: They Encourage Homegrown Innovation
Large U.S. firms react to competition from high-quality foreign importers by investing more in their own R&D efforts and producing more patents.April 28, 2016 by Matt PalmquistRelated tags: emerging markets, innovation, innovative companies, research and development, researchRolling with the Changes in R&D
A study describes how companies can adopt a flexible innovation strategy that is responsive to changes in rapidly shifting markets.March 3, 2016 by Matt PalmquistWeak Links in the Chain
Flexible, adaptive supply chain management is an overlooked but vital component of a company’s overall innovation strategy.January 21, 2016 by Matt Palmquist
All articles tagged: research
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