- Don’t let what you’re learning go to waste — capture it for post-crisis strategy and growth.
- The lasting relevance of a fictional early-20th-century career woman.January 6, 2020 by Daniel Akst
- Subscription models can bring a steady revenue stream for companies that understand the customer life cycle.July 9, 2018 by Dutta Satadip
- In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.November 27, 2017 by Matt Palmquist
- Steady ProgressNovember 7, 2017 by Catharine P. Taylor
- While central banks puzzle about the lack of inflation, the e-commerce giant’s swift move to slash prices at Whole Foods shows how business is keeping prices down.August 30, 2017 by Daniel Gross
- The simplest way to reduce customer churn is to commit to and deliver real value.June 19, 2017 by Elizabeth Doty
- Capturing the strategic advantages of fan-centric businesses requires functional transformation.May 8, 2017 by Christopher Vollmer
- Your strategy should turn customers into “cross-buyers” of your products and services.March 21, 2017 by Ken Favaro
- Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.February 23, 2017 by Matt Palmquist
- Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.January 19, 2017 by Matt Palmquist
- When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.December 8, 2016 by Matt Palmquist
- Big Marketing Gets PersonalOctober 31, 2016 by Catharine P. Taylor
- Employees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.September 22, 2016 by Matt Palmquist
- Companies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.July 21, 2016 by Matt Palmquist
- In Small Data, Martin Lindstrom recounts his adventures in brand building.May 11, 2016 by Theodore Kinni
- A new segmentation strategy can help sales teams identify their growth hot spots.
- The key to selling products to an ethnically diverse audience may not be as obvious as you think.March 31, 2016 by Matt Palmquist
- Contractors in the aerospace and defense sector can fend off aggressive activist investors by adopting a capabilities-driven approach.
- Before industrial companies sell assets, they must understand the motivations of the full array of potential buyers, especially those emerging in the East.
- When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.August 6, 2015 by Matt Palmquist
- Platforms like Apple Pay and Google Wallet will need to ensure a seamless and secure experience for merchants and consumers.August 6, 2015 by Kevin Grieve
- Product returns are typically seen as a necessary headache and a cost drain. But companies can use their return policies to enhance customer loyalty and increase profits.July 23, 2015 by Matt Palmquist
- Online consumer reviews of new products are more than just word of mouth — they also can provide companies with early (and free) advice on how to improve products.July 16, 2015 by Matt Palmquist
- Although supervisors profess to have stores’ closing routines under control, consumers and employees alike bemoan the lack of consistency in related management policies.June 30, 2015 by Matt Palmquist
All articles tagged: sales
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