- The most effective customer strategies are grounded in active engagement, setting clear expectations and empowering users with options that suit their needs.
- COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.
- Don’t let what you’re learning go to waste — capture it for post-crisis strategy and growth.
- January 6, 2020 by Daniel AkstThe lasting relevance of a fictional early-20th-century career woman.
- July 9, 2018 by Dutta SatadipSubscription models can bring a steady revenue stream for companies that understand the customer life cycle.
- November 27, 2017 by Matt PalmquistIn the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.
- November 7, 2017 by Catharine P. TaylorSteady Progress
- August 30, 2017 by Daniel GrossWhile central banks puzzle about the lack of inflation, the e-commerce giant’s swift move to slash prices at Whole Foods shows how business is keeping prices down.
- June 19, 2017 by Elizabeth DotyThe simplest way to reduce customer churn is to commit to and deliver real value.
- May 8, 2017 by Christopher VollmerCapturing the strategic advantages of fan-centric businesses requires functional transformation.
- March 21, 2017 by Ken FavaroYour strategy should turn customers into “cross-buyers” of your products and services.
- February 23, 2017 by Matt PalmquistTraditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.
- January 19, 2017 by Matt PalmquistConsumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.
- December 8, 2016 by Matt PalmquistWhen it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.
- October 31, 2016 by Catharine P. TaylorBig Marketing Gets Personal
- September 22, 2016 by Matt PalmquistEmployees who push innovative products have a tough job, but can be encouraged by managers who grasp their motivations to succeed.
- July 21, 2016 by Matt PalmquistCompanies might want to rethink the storied model of charging less up front to get more down the line — especially as e-commerce offers consumers ever greater flexibility, information, and selection.
- May 11, 2016 by Theodore KinniIn Small Data, Martin Lindstrom recounts his adventures in brand building.
- A new segmentation strategy can help sales teams identify their growth hot spots.
- March 31, 2016 by Matt PalmquistThe key to selling products to an ethnically diverse audience may not be as obvious as you think.
- Contractors in the aerospace and defense sector can fend off aggressive activist investors by adopting a capabilities-driven approach.
- Before industrial companies sell assets, they must understand the motivations of the full array of potential buyers, especially those emerging in the East.
- August 6, 2015 by Matt PalmquistWhen their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
- August 6, 2015 by Kevin GrievePlatforms like Apple Pay and Google Wallet will need to ensure a seamless and secure experience for merchants and consumers.
- July 23, 2015 by Matt PalmquistProduct returns are typically seen as a necessary headache and a cost drain. But companies can use their return policies to enhance customer loyalty and increase profits.
All articles tagged: sales
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And what it will look like on the ground.