Want your employees to behave on social media? Spell out the rules
Many employees are unaware of their firm’s policy on personal social media use, which creates perceptions of unfairness when they cross the line.
Interactive
The Simplicity Principle and why six is the perfect number for better management
April 28, 2020 by Julia Hobsbawm“Keep it simple” and “learn from nature” are positive mantras to live and work by.They lead, we coach: A multigenerational approach to innovation
September 23, 2019 by Vicki Huff EckertWith mentorship, the digital natives in generation Z can help create a competitive advantage.Electronic word-of-mouth can make or break a product launch
August 23, 2019 by Matt PalmquistIt’s the sentiment, not the volume, of posts that matters.Survival skills for the digital age
August 6, 2019 by Julia HobsbawmThree principles can guide you when the connectivity of the digital era becomes overwhelming.How fake news can taint a brand’s image
June 6, 2019 by Matt PalmquistWhen a company’s ads run next to fabricated articles, its reputation suffers.Related tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaThe global village needs walls
May 3, 2019 by Kevin ManeyFacebook’s evolving mission statement is evidence that people are craving smaller communities and niche experiences.Related tags: digital, digital media, digital trends, global trends, social media, tech companies, technologyOvercoming digital distraction
January 23, 2019 by Julia HobsbawmSix steps to help you limit connectivity and improve your focus and productivity.Business Cycle
January 9, 2019 by Daniel Gross and Brian CaismanPeloton’s bikes may be stationary. But as CEO John Foley tells us, the company is on the move.Related tags: consumer trends, digitization, Inside the Mind of the CEO, leisure, social media, startupsWhen Should a CEO Tweet about a Controversy?
January 4, 2018 by Eric J. McNultyKnowing when and when not to comment officially on a public issue.Chipotle Takes Another Hit to Reputation, Stock Price
July 21, 2017 by Michelle GerdesThis month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.It’s All Cass Sunstein’s Default
June 7, 2017 by Sally HelgesenThe law professor who brought behavioral science into public policy believes that with a little intervention, we can all have the freedom to choose wisely.Related tags: analytics, behavioral science, big data, decision making, internet, public sector, social mediaWhy Robots Need Adult Supervision
May 9, 2017 by Daniel GrossFacebook is hiring legions of people to monitor content, proving once again that, at least in the near future, computers need a human touch.The Digital Marketing Value Loop
February 20, 2017 by Shellie KarabellINSEAD’s David Dubois on how companies and their customers communicate in the digital age.Required Reading: Human Nature and Networks
December 7, 2016 by Theodore KinniThe executive director of the Institute for the Future calls out books that explore human nature and networks.A Renaissance in Marketing?
November 15, 2016 by David MeerTechnology and advanced analytics are breathing new life into an industry that had grown tired.Related tags: advertising, analytics, brand, cmo, data analytics, digital retail, marketing, retail trends, social mediaStressed at Work? Tell It to Social Media
September 15, 2016 by Matt PalmquistTweets and other posts reveal that employees experience varying levels of stress throughout the workweek, and weekends aren’t necessarily a reprieve.Vineet Jain on Leading India’s Media into the Future
August 1, 2016 by Munnish PuriThe managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.Related tags: advertising, ceo, digital media, emerging markets, entertainment, india, media business, mobile technology, social mediaThe End of the Affair
July 20, 2016 by Michelle GerdesCan a controversial dating site regain trust by rebranding itself?Why Microsoft Linked Up with LinkedIn
June 13, 2016 by Daniel GrossRemember the old adage that who you know matters as much as what you know?Facebook’s Carolyn Everson on Connecting at Scale
June 7, 2016 by Deborah Bothun and Emmanuelle RivetThe company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.Related tags: advertising, digital marketing, digitization, marketing, media, media business, millennials, mobile, social mediaFantasy-League Media
June 7, 2016 by Sarah EllisonIf you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?India’s Triple Play
June 7, 2016 by Suvarchala NarayananWhat do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.Share and Share Alike
May 4, 2016 by Lydia DePillisIn his new book, Arun Sundararajan paints a rosy picture of the revolutionary companies and platforms that are altering the nature of work.Moscow’s Undaunted Entrepreneurs
February 19, 2016 by Shellie KarabellToday’s Russian trendsetters are Silicon Valley–style entrepreneurs determined to make their ventures work — and to pull their country’s economy forward, no matter what.
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