Electronic word-of-mouth can make or break a product launch
It’s the sentiment, not the volume, of posts that matters.
Survival skills for the digital age
Three principles can guide you when the connectivity of the digital era becomes overwhelming.August 6, 2019 by Julia HobsbawmHow fake news can taint a brand’s image
When a company’s ads run next to fabricated articles, its reputation suffers.June 6, 2019 by Matt PalmquistRelated tags: advertising, brand, digital marketing, fake news, marketing, recent research, social mediaThe global village needs walls
Facebook’s evolving mission statement is evidence that people are craving smaller communities and niche experiences.May 3, 2019 by Kevin ManeyRelated tags: digital, digital media, digital trends, global trends, social media, tech companies, technologyOvercoming digital distraction
Six steps to help you limit connectivity and improve your focus and productivity.January 23, 2019 by Julia HobsbawmBusiness Cycle
Peloton’s bikes may be stationary. But as CEO John Foley tells us, the company is on the move.January 9, 2019 by Daniel Gross and Brian CaismanWhen Should a CEO Tweet about a Controversy?
Knowing when and when not to comment officially on a public issue.January 4, 2018 by Eric J. McNultyChipotle Takes Another Hit to Reputation, Stock Price
This month’s closure of a burrito shop for possible norovirus shows how vulnerable a company’s image is in the digital age.July 21, 2017 by Michelle GerdesIt’s All Cass Sunstein’s Default
The law professor who brought behavioral science into public policy believes that with a little intervention, we can all have the freedom to choose wisely.June 7, 2017 by Sally HelgesenRelated tags: analytics, behavioral science, big data, decision making, internet, public sector, social mediaWhy Robots Need Adult Supervision
Facebook is hiring legions of people to monitor content, proving once again that, at least in the near future, computers need a human touch.May 9, 2017 by Daniel GrossThe Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.February 20, 2017 by Shellie KarabellRequired Reading: Human Nature and Networks
The executive director of the Institute for the Future calls out books that explore human nature and networks.December 7, 2016 by Theodore KinniA Renaissance in Marketing?
Technology and advanced analytics are breathing new life into an industry that had grown tired.November 15, 2016 by David MeerRelated tags: advertising, analytics, brand, cmo, data analytics, digital retail, marketing, retail trends, social mediaStressed at Work? Tell It to Social Media
Tweets and other posts reveal that employees experience varying levels of stress throughout the workweek, and weekends aren’t necessarily a reprieve.September 15, 2016 by Matt PalmquistVineet Jain on Leading India’s Media into the Future
The managing director of BCCL, India’s foremost media conglomerate, continually reinvents the enterprise in the face of disruption.August 1, 2016 by Munnish PuriRelated tags: advertising, ceo, digital media, emerging markets, entertainment, india, media business, mobile technology, social mediaThe End of the Affair
Can a controversial dating site regain trust by rebranding itself?July 20, 2016 by Michelle GerdesWhy Microsoft Linked Up with LinkedIn
Remember the old adage that who you know matters as much as what you know?June 13, 2016 by Daniel GrossFacebook’s Carolyn Everson on Connecting at Scale
The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.June 7, 2016 by Deborah Bothun and Emmanuelle RivetRelated tags: advertising, digital marketing, digitization, marketing, media, media business, millennials, mobile, social mediaFantasy-League Media
If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?June 7, 2016 by Sarah EllisonIndia’s Triple Play
What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.June 7, 2016 by Suvarchala NarayananShare and Share Alike
In his new book, Arun Sundararajan paints a rosy picture of the revolutionary companies and platforms that are altering the nature of work.May 4, 2016 by Lydia DePillisMoscow’s Undaunted Entrepreneurs
Today’s Russian trendsetters are Silicon Valley–style entrepreneurs determined to make their ventures work — and to pull their country’s economy forward, no matter what.February 19, 2016 by Shellie KarabellHow Not to Police Employees’ Social Media
Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies.January 7, 2016 by Matt PalmquistRelated tags: recent research, social mediaThe Next Generation of Social Media in the Office
Email is still the king of office communications, but company-hosted social networking platforms are gaining in popularity, especially among younger workers.November 12, 2015 by Matt Palmquist
All articles tagged: social media
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