- In the fast-approaching world where tailored products and customer experience are a competitive advantage, the old categories of business will be obsolete.
The Legacy of IKEA Founder Ingvar Kamprad
He understood that everything a company sells — and everything its customers do — should contribute to the experience.February 12, 2018 by Thomas A. Stewart and Patricia O’ConnellRadical Intimacy and the Smartphone
Many companies have not adapted to the deep connection their customers and employees have with their mobile devices.April 5, 2016 by Dan BricklinYour Employees’ User Experience Should Be a Strategic Priority
Companies everywhere pay too little attention to the implicit messages — about productivity, commitment, and capabilities — that are sent by their own software interfaces. See also "What Good User Experience Looks Like.”February 29, 2016 by Elizabeth Rosenzweig
All articles tagged: user-centric design
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