Virtual reality creates a new environment for employee training
A new study finds that VR-led soft-skills training can be engaging, fast, and cost-effective.
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The long nose of augmented reality
March 9, 2020 by Linda Rodriguez McRobbieThe AR market is predicted to top more than US$1 trillion by 2030. So where’s the killer app that will win over consumers?Related tags: consumer products, consumer trends, customer experience, design, innovation, virtual realityHow operators can make 5G pay
October 14, 2019 by Rolf Meakin, Darren Shea, and Kirolous ZikryCommunications service providers will only gain a return on their infrastructure investments by adopting innovative business models.How virtual reality is improving decisions in soccer and in business
May 7, 2019 by Ben LyttletonA 3D simulation is changing the behaviors of the world’s best soccer players — and the business world is catching on.Virtual Reality’s Uncertain Picture
December 20, 2016 by Daniel Eckert and Matthew LiebermanThe growing array of immersive entertainment experiences carries unforeseen implications for content owners and creators.Virtual Reality Is the Real Thing for Marketers
May 23, 2016 by Catharine P. TaylorNow is the time for advertising to start experimenting with technology that can create immersive brand experiences.
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