As the early adaptations show, mobile commerce implementations will be as different as the businesses that launch them. But there is a common end game of all m-commerce implementations that is as critical as the technology itself: Give customers an enjoyable, rewarding, and inventive channel in which to purchase your products and increase their loyalty. If that goal remains firmly in sight, your recently launched mobile application will soon become as ingrained in your customers’ habits as a 50-year-old catalog or a 20-year-old website.
Reprint No. 11105
- Matt Anderson is a partner with Booz & Company based in Houston. His areas of expertise include customer experience, online strategy, social networks, multichannel retail and content, and B2B services.
- Nick Buckner is an associate with Booz & Company based in Houston. He supports growth strategies and transformation initiatives for retail consumer and digital clients.
- Stefan Eikelmann is a partner with Booz & Company based in Düsseldorf. He focuses on information and communication technologies and leads the firm’s related engagements in Germany, Switzerland, Austria, and Eastern Europe.
- Also contributing to this article were Booz & Company Partner Joseph Sims and Senior Associate Fabian Seelbach.