strategy+business is published by PwC Strategy& LLC.
or, sign in with:
strategy and business
 / Spring 2011 / Issue 62(originally published by Booz & Company)


The M-Commerce Challenge to Retail

As the early adaptations show, mobile commerce implementations will be as different as the businesses that launch them. But there is a common end game of all m-commerce implementations that is as critical as the technology itself: Give customers an enjoyable, rewarding, and inventive channel in which to purchase your products and increase their loyalty. If that goal remains firmly in sight, your recently launched mobile application will soon become as ingrained in your customers’ habits as a 50-year-old catalog or a 20-year-old website.

Reprint No. 11105

Author Profiles:

  • Matt Anderson is a partner with Booz & Company based in Houston. His areas of expertise include customer experience, online strategy, social networks, multichannel retail and content, and B2B services.
  • Nick Buckner is an associate with Booz & Company based in Houston. He supports growth strategies and transformation initiatives for retail consumer and digital clients.
  • Stefan Eikelmann is a partner with Booz & Company based in Düsseldorf. He focuses on information and communication technologies and leads the firm’s related engagements in Germany, Switzerland, Austria, and Eastern Europe.
  • Also contributing to this article were Booz & Company Partner Joseph Sims and Senior Associate Fabian Seelbach.
Follow Us 
Facebook Twitter LinkedIn Google Plus YouTube RSS strategy+business Digital and Mobile products App Store


Sign up to receive s+b newsletters and get a FREE Strategy eBook

You will initially receive up to two newsletters/week. You can unsubscribe from any newsletter by using the link found in each newsletter.