Reprint No. 09204
- Ronald Haddock is a Booz & Company partner based in Zurich. He has been with the firm since 1994 and has spent 10 years in Asia in the firm’s China, India, and Korea offices. During his recent assignment in Shanghai, he led the auto and industrials practice in Greater China.
- John Jullens is a principal with Booz & Company in Cleveland. He specializes in demand-side transformation issues, including revenue growth strategies, brand management, customer retention, and retail channel effectiveness for clients in North America, Europe, and Asia.
- Also contributing to this article was consulting editor Michael Sisk.