strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Global Entertainment and Media Outlook 2016–2020

Entertainment and media are everybody’s business today. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.

For the last 17 years, PwC’s Global Entertainment and Media Outlook has been a valuable and remarkably comprehensive guide to the evolution of these ever-expanding industries. In a new editorial initiative , Outlook is teaming up with strategy+business to broaden and deepen the conversation.

  • A World of Differences

    by Chris Lederer and Megan Brownlow
    Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.