The Digital Tool Landscape
As part of the 2013 Global Innovation 1000 study, Booz & Company surveyed executives at more than 350 companies around the world to learn more about the digital tools that are transforming innovation. Our results show that at the development phase, productivity tools have reached maturity—most are widely used and effective. In other phases, particularly the front end of the innovation process, companies are experimenting with new marketing and customer insight tools that have game-changing potential.
Market and Customer Insight Enablers
Productivity Enablers
- 1.The new way NatWest Group is making work better
The UK bank’s Group COO Jen Tippin explains the bold moves behind the company’s HR evolution.
- 2.The inside-out approach to customer-centricity
You can’t transform your customer experience unless you align the organizational culture—especially the day-to-day behaviors of employees—to reach a clear outcome.
- 3.10 principles of organization designThese fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”
- 4.A leader’s handbook for managing culture
Harvard Business School professor emeritus James Heskett sums up the insights he’s gleaned in more than 30 years of studying corporate culture.
- 5.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
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