The Digital Tool Landscape
As part of the 2013 Global Innovation 1000 study, Booz & Company surveyed executives at more than 350 companies around the world to learn more about the digital tools that are transforming innovation. Our results show that at the development phase, productivity tools have reached maturity—most are widely used and effective. In other phases, particularly the front end of the innovation process, companies are experimenting with new marketing and customer insight tools that have game-changing potential.
Market and Customer Insight Enablers
Productivity Enablers
- 1.The art of leading in the AI age
Technology can improve many things, but not leadership.
- 2.In search of clarity
How a clearness committee can offer leaders valuable insights into their toughest decisions.
- 3.Jargon monoxide, friction fixers, and the meeting that could have been an email
Organizational psychologist and best-selling author Robert Sutton discusses companies’ obstacles and catalysts for getting things done.
- 4.The power of incremental momentum
When big changes are required, taking a step-by-step approach is often the best strategy.
- 5.Reimagining consumer insights at PepsiCo
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
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