The Digital Tool Landscape
As part of the 2013 Global Innovation 1000 study, Booz & Company surveyed executives at more than 350 companies around the world to learn more about the digital tools that are transforming innovation. Our results show that at the development phase, productivity tools have reached maturity—most are widely used and effective. In other phases, particularly the front end of the innovation process, companies are experimenting with new marketing and customer insight tools that have game-changing potential.
Market and Customer Insight Enablers
Productivity Enablers
- 1.Don’t be a “leader”
Successful leaders must recognize that their role is much more than the endgame of a specialist. Leading requires constant learning and a balance of specialized and broad knowledge.
- 2.Focusing on missions
Zahid Salman, president & CEO of GreenShield, Canada’s only national nonprofit healthcare and insurance organization, is tapping into digital strategies and the larger care ecosystem to expand offerings—and impact.
- 3.A goal isn’t a mission
A heated argument recorded in the White House in 1962 offers a cautionary lesson in mission-setting for leaders today.
- 4.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
- 5.Managing with the Brain in MindNeuroscience research is revealing the social nature of the high-performance workplace.
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