The Digital Tool Landscape
As part of the 2013 Global Innovation 1000 study, Booz & Company surveyed executives at more than 350 companies around the world to learn more about the digital tools that are transforming innovation. Our results show that at the development phase, productivity tools have reached maturity—most are widely used and effective. In other phases, particularly the front end of the innovation process, companies are experimenting with new marketing and customer insight tools that have game-changing potential.
Market and Customer Insight Enablers
Productivity Enablers
- 1.Focusing on missions
Zahid Salman, president & CEO of GreenShield, Canada’s only national nonprofit healthcare and insurance organization, is tapping into digital strategies and the larger care ecosystem to expand offerings—and impact.
- 2.In a data-led world, intuition still matters
A new book argues the best decision makers combine good data with their own good judgment.
- 3.A goal isn’t a mission
A heated argument recorded in the White House in 1962 offers a cautionary lesson in mission-setting for leaders today.
- 4.How neocloud Nscale is navigating the AI infrastructure boom
The company’s Global President for AI Infrastructure, Nidhi Chappell, describes how demand for data centers is pushing the industry to find new ways to build, scale, and perform at new levels.
- 5.A leader’s handbook for managing culture
Harvard Business School professor emeritus James Heskett sums up the insights he’s gleaned in more than 30 years of studying corporate culture.
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