Reimagining consumer insights at PepsiCo
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
March 25, 2024
Consumer & retail
The hidden costs of the middleman economy
A new book explores the rise of middleman platforms and their impact on how we buy and sell.
June 27, 2022
It’s an ad, ad, ad, ad world
Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
June 20, 2022
Mining value from consumer data
Why retailers and consumer goods companies face different challenges as they move “beyond digital.”
June 8, 2022
Dentsu International’s pursuit of a more conscious consumerism
Global CEO Wendy Clark on the need to transform to create growth and social impact.
May 4, 2022
Consumer & retail archives
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