The Digital Tool Landscape
As part of the 2013 Global Innovation 1000 study, Booz & Company surveyed executives at more than 350 companies around the world to learn more about the digital tools that are transforming innovation. Our results show that at the development phase, productivity tools have reached maturity—most are widely used and effective. In other phases, particularly the front end of the innovation process, companies are experimenting with new marketing and customer insight tools that have game-changing potential.
Market and Customer Insight Enablers
Productivity Enablers
- 1.Question your successes as much as your failures
When the high-fives are over, it’s important to interrogate the reasons behind your wins.
- 2.Leadership when the chips are down
A century after his death, Ernest Shackleton and his unsuccessful Antarctic expedition offer a rich lesson on how to embrace failure.
- 3.Six reasons successful leaders love questions
Asking questions and listening to the questions of others helps leaders make better decisions.
- 4.A better way to market sustainable products
Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.
- 5.Aiming AI at society’s toughest challenges
As Chief Science Officer of Alphabet’s innovation arm, David Andre applies AI to moonshot challenges—and sees generative AI as a pivotal new tool in his efforts.
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