Lose the lofty statement, and instead explain what you provide to your customers and why it matters.
Professor Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups—and preschoolers—as they seek to reinvent their organizations.
Learning to do more in-depth thinking and taking full advantage of hidden decision-making opportunities can reduce anxiety.
When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.